Being a social media manager, sometimes it feels super fun and amazing to strategize and come up with awesome ideas to share content with your audience.
And sometimes you get a creativity block and run out of ideas.
As a social media manager or digital marketer, you will surely find yourself pondering these questions:
Here I’ve shared some effective strategies to share content on social media that are proven and tested and help you increase brand engagement.
Let’s get right into it.
You have surely noticed that videos get more engagement and views than blogs, images and
links. And to get ideas for videos, look back at your famous and best performing blog posts.
Fetch ideas and data from the blog post and then turn it into short video and share it on your social media profiles. You can use Animoto for short videos and After Effects for complex videos.
You can create videos by using an entirely new idea. You can share tips, how-to guides, tutorials, use cases, behind the scenes, user-generated content, upcoming company events or achievements, product launch announcements and much more.
As many social media channels, auto-play videos without sound, it’s a wise idea to add captions to your videos. It is the best way to help your followers understand the video even if they don’t turn on the sound.
Live videos are amazing way to increase your traffic, organic reach and engagement. Facebook prefers live videos on its news feed than non-live content. Going live can increase the reach of non-live Facebook posts as well.
“People usually spend more than 3x more time watching Facebook Live videos than a video that is no longer live.”Facebook says.
Going live increases the chances of getting more reach of your non-live Facebook page content, says Michael Stelzner, CEO of Social Media Examiner.
In order to create your live videos, you don’t need to professionally produce or script, all you need is a plan. You can try different ideas in your live videos, such as, take your social media followers behind the scenes, introduce your marketing team, show your work sessions, activities or a tour of your office.
You can read theHubSpot guide on live streaming ideas for Facebook and Twitter (Periscope).
An interesting way to create a fun video is to interview someone. You can do it live to make it more fun. You can use BeLive that allows more than one person to be on the live stream. There are many free video-editing tools available such as iMovie and Windows Maker, you can try any of them and edit videos.
If live streaming scares you, then simply record the interview with an industry expert, customer, colleague, and upload it directly to Facebook.
If you are all set to try unique things, try posting 360 photos and videos for Facebook. To capture a 360 photo, you need to take a picture that is wider than 100 degrees using the panorama feature on your smartphone and Facebook will convert it into a 360 photo.
If you want to record a 360 video, you can simply tryGiroptic iO camera to record your Facebook Live, Periscope and YouTube Live videos.
Capture a 360 photo of your next event and share it on your Facebook page to get more engagement.
GIFs are another popular way to enliven your posts. Instead of sharing an image with a blog post, try using a relevant and funny GIF in your blog post.
GIFs play a main role in catching your followers’ attention. Attach a relevant GIF to make your Facebook post compelling, tweet or blog post and increase your chances of getting more likes, shares and comments.
User Generated Content (UGC) has the power to grow your following on Twitter, Facebook, Instagram, Pinterest and more. You can run a user-generated content campaign to check if the trick works best for your brand.
Images have now become an indispensable part of any social media post. To stand out from rest of the infinite posts, you’ll have to be little smarter. Use self-explanatory images in your posts to clearly explain the concept without readers having to click on the link and read the full article to get the idea.
While choosing photos for your social media posts, make sure the image makes perfect sense with no caption. Being a digital marketer, you should also ensure that the image you are going to use in your social media posts should contain relevant and insightful content.
Using charts and graphs is another great idea to make your social media posts more interesting.
Your followers can quickly absorb the information through charts.
So, next time when you find an interesting or worth sharing study, turn the statistics into a chart or a graph. Your readers will love reading the insights.
Do you know infographics are liked and shared 3X more than other type of content?
Just like images and videos in social media posts, infographics have also gained massive popularity over the past few years due to their helpful, relevant and informative nature.
You can turn your famous blogs into infographics and share it with you audience. There are many tools available to create amazing infographics.
You can entice your followers and generate more engagement by organizing a contest and offering something interesting in return.
Ask your fan base to comment, share a post, tag friends, use your branded hashtags, or post your product photo. The incentive could be a free product, gift voucher, branded t-shirts, mugs or anything interesting.
Another amazing way to increase your followers is to do a poll. Polls will engage your followers, and are helpful in conducting customer research and give away your products for free.
People love to help others, especially the brands they like most. Ask your followers for feedback or suggestions on any idea your team is working on.
Using a quote in your blog post is a good way to summarize the content. You can use a quote that is relevant and includes the main idea of your blog post. Instead of sharing a title of the post, you can use a quote to convey the main idea of the topic.
A fun way to connect and engage with your followers is to use emojis or symbols in your social media posts and make them more appealing.
If your blog posts contains a step-by-step guide, list of ideas and useful tips, you can extract the main points and use it in your caption.
This way, your fans can easily learn all the important points from your posts without having to read the entire post.
Another amazing tactic is to share retweets of your fans, customers and followers. This is the best way to show appreciation to your followers who used your brand-oriented hashtags or shared your blog posts.
Find the tweets of your followers who mentioned your brand and retweet it by appreciating their nice gesture.
I hope these creative tactics of creating engaging social media posts will help you come up with more interesting ideas.