With most people resorting to search engines for finding information, this makes the search engines a battleground for businesses. With every business fighting for their share of attention, competition is heating up. This makes it extremely difficult to rank higher.

The trend of globalization is sweeping across the business world. Although, this might be a good thing that businesses are expanding beyond their borders, but they are doing so at the cost of local customers. That is where local SEO comes into play.

Here is an infographic by top SEO Company in Dubai that highlights seven reasons why you must pay attention to local SEO

Why You Should Take local SEO Seriously?

93% of searches with local intent show Google 3 pack on top of search results

88% of people who search for a local business call or visit the business in a day

78% of local mobile searches resulted in offline purchases

71% of people search and confirm a business location before arriving at the first time.

72% of people who perform a local search visit a store within 5 miles radius

66% of smartphone users will purchase from companies whose website and apps are location specific

46% of Google searches are local

7 Reasons Why Local SEO Works

Still not sure about Local SEO? Here are seven reasons why local SEO should be an integral part of your digital marketing campaign.

Cost-Effective

Local SEO offers you a free source of advertisements and promote your brand to local customers without putting a big dent into your wallet.

Benefits Your Customers

Local SEO makes it easy for your customers to find your business. They can easily access your business location, contact information and products.

Rank Higher

With search engines showing relevant search results based on a search term and geographical location, local SEO can help you outrank your competitors.

Increase in Sales

Majority of online local searches resulted in offline purchases. By paying attention to local SEO, you can boost your sales.

Form Partnerships

With local SEO, you can form partnerships with other local businesses and expand your network by including niche influencers that are popular in your industry.

Attract Relevant Customers

When a user performs a local search, there is an intent behind that search, which is why you were able to attract a customer who is interested in buying your product.

Build Authority

By ensuring your presence on citation and business listing sites, your business can establish itself as a market leader.

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