Image Source: HubSpot

Billboards, tv commercials, social media ads and advertising posters are around us. Advertisement posters are a form of print advertising and are often displayed in public spaces, such as streets, buildings, malls, and transportation hubs, where they can reach a wide audience. The goal of advertisement posters is to get customers’ attention and inspire an emotional reaction. With some creative ideas and advertising tools, you can gain a competitive edge.  

What are Advertisement Posters?

Advertisement posters are a great way to promote your business and reach a wider audience. They are a visual medium that can quickly capture attention and convey key information. Creating and printing posters is often more cost-effective than other forms of advertising, such as television or radio ads. This makes posters a suitable option for businesses with limited marketing budgets.

Advertisement posters are visual communication tools used to promote products, services, events, or ideas to a target audience. They are designed to capture attention, convey information, and persuade viewers to take a specific action, such as making a purchase, attending an event, or learning more about a topic.

Creating Advertisement Posters for Your Brand

Image source: swagoutlet

Advertisement posters come in various sizes and formats, ranging from small handbills to large-scale billboards. They can be used for a wide range of purposes, including promoting products and services, announcing events, advocating for causes, and building brand awareness. The effectiveness of an advertisement poster depends on its design, relevance to the target audience, and its ability to capture attention and convey a persuasive message.

Benefits of Creating Advertisement Posters

Advertisement posters offer several benefits for businesses looking to promote their products, services, or brand. Here are some of the key advantages:

• High visibility

Posters can be placed in high-traffic areas, such as bus stops, train stations, and shopping malls. This gives your business exposure to a large number of people.

• Cost-effective

Posters are a relatively inexpensive way to advertise your business. You can print posters in bulk and distribute them yourself, or you can hire a printing company to do it for you.

• Versatile

Posters can be used to promote a wide variety of products and services. You can use them to announce a new product launch, promote a sale, or simply raise awareness of your business.

• Creative

Posters can be designed to be eye-catching and visually appealing. This can help to capture attention and make your business stand out from the competition.

• Quick Communication

Posters convey information quickly and effectively due to their limited space. This forces businesses to distill their message down to the most essential points, ensuring that key information is communicated efficiently.

• Wide Reach

Placing posters in high-traffic areas allows you to reach a large and diverse audience. Whether it’s on streets, public transport, or local businesses, posters can be seen by people from various demographics.

• Localized Targeting

You can strategically place posters in specific locations to target local audiences. This is particularly useful for small businesses that want to attract customers within a specific geographical area.

• Brand Visibility

Consistent use of branding elements like logo, colors, and fonts on posters helps reinforce brand identity and increases brand recognition among potential customers.

• Tangible Presence

Unlike digital ads that can be easily ignored or forgotten, physical posters are tangible and can leave a lasting impression in viewers’ minds.

• Creative Freedom

Posters provide creative freedom to convey your message in unique and imaginative ways. You can experiment with design, imagery, and copy to create a memorable advertisement.

• Event Promotion

Posters are ideal for promoting events like product launches, sales, workshops, or community activities. They can create anticipation and excitement among the target audience.

• Complementary to Digital Marketing

Posters can be used in conjunction with digital marketing efforts. For instance, you can use QR codes on posters to lead viewers to your website or social media pages for more information.

• Memorable Impact

A well-designed poster can make a lasting impression on viewers’ minds. They might remember the message, visuals, or brand even after seeing the poster briefly.

• Support Local Businesses

By advertising on posters placed in local businesses or community centers, you’re not only promoting your business but also supporting the local economy and fostering community connections.

• Measurable results

The effectiveness of poster advertising can be measured by tracking the number of people who see your posters and the number of leads or sales you generate. This information can help you to determine whether or not poster advertising is a worthwhile investment for your business.

If you’re looking for a way to promote your business and reach a wider audience, contact a team of professional designers for creating advertisement posters. A professional logo design dubai can help you create versatile, and creative advertisement posters and get your message out there.

Strategies for Creating High Converting Advertising Posters

Here are some proven strategies for creating effective advertisement posters:

Use high-quality images and graphics: 

Your posters should be visually appealing and eye-catching. Use high-quality images and graphics to capture attention and make your posters stand out from the crowd. Effective posters use design principles like color theory, typography, layout, and composition to create a visually appealing and cohesive piece of communication.

Keep your message simple and clear:

Your posters should have a clear and concise message. Avoid using too much text or jargon, as this can make your posters difficult to understand. Due to the limited space available on a poster, the messaging needs to be concise and to the point. It should communicate the most important information effectively.

Use a strong Call to Action (CTA):

A clear and compelling call to action encourages viewers to take the desired action, whether it’s visiting a website, making a purchase, signing up for an event, or contacting the business. You can include a clear and direct call to action on posters, guiding viewers on the desired next step, whether it’s visiting a website, calling a phone number, or visiting a store. Tell people what you want them to do, such as visit your website, call your business, or sign up for your newsletter.

Place your posters in high-traffic areas:

Place your posters in areas where people are likely to see them, such as bus stops, train stations, and shopping malls.

Create a Visual Impact:

Advertisement posters use captivating visuals, such as images, illustrations, and graphics, to grab viewers’ attention and create an immediate impact. Posters are visually striking and can capture immediate attention. A well-designed poster with eye-catching graphics and colors can make a strong first impression on viewers.

Customization:

Depending on your target audience and the product or service you’re promoting, you can tailor your poster design, messaging, and placement to achieve the best results. Advertisement posters typically incorporate the logo, brand colors, and other visual elements that help viewers identify the brand or organization behind the advertisement.

Contact Information:

Important contact details, such as a website URL, phone number, or social media handles, are often included to provide viewers with ways to learn more or get in touch.

Target Audience Consideration:

Advertising posters can be used for lead targeting and encourage them to become your customers. The design, messaging, and imagery are tailored to resonate with the specific demographic or target audience the advertisement aims to reach.

Information Hierarchy:

Advertisement posters use a clear information hierarchy to guide viewers’ attention from the most critical information to supporting details.

Emotional Appeal:

Image source: Gadot

Some posters rely on emotional triggers, humor, or relatable scenarios to connect with viewers on a personal level and create a memorable impression.

Visual Storytelling:

Posters can tell a visual story that engages viewers and conveys the product’s benefits, event details, or message. When designing and using advertisement posters for your business, it’s essential to consider your target audience, message, and goals. Ensure that the design is visually appealing, the message is clear, and the call to action is easy to follow.

Track your results: 

Track the effectiveness of your poster advertising by tracking the number of people who see your posters and the number of leads or sales you generate. This information can help you to determine whether or not poster advertising is a worthwhile investment for your business.

Wrapping Up

Well-designed advertising posters can convey your message quickly and effectively through striking visuals, colors, and graphics. By following some effective strategies, you can create visually grabbing, advertisement posters that can effectively increase brand awareness, engage potential customers, and drive desired actions.

The post Advertisement Posters that Convert: Strategies for Generating High-Quality Leads appeared first on Branex Official Blog.

Whether you are a small business owner or running an established company, having a strong sales process is critical for your growth, success, and financial stability. With effective sales processes and lead generation strategies, companies can close more sales and grow their business.

Accelerating the sales process in 2024 is a challenge for many marketers and entrepreneurs. However, there are many effective strategies that you can follow to make your business more profitable and generate more sales.

Let’s get started.

Table of Contents

1.            Identify your Sales Goals

2.            Focus on Your Value Proposition

3.            Add Videos to Landing Pages

4.            Add Product Images

5.            Implement Live Chat

6.            Improve Website User Experience

7.            Deploy chatbots

8.            Run Paid Advertising Campaigns

9.            Offer Free Trials

10.        Provide Social Proof

11.        Use Sales Tools

1.       Identify your Sales Goals

Whether you are an established business entity or a startup, setting clear sales goals is important to accelerate sales in 2024. Having realistic goals encourage your sales team to struggle hard to meet the desired target. Determining sales goals will ensure that your team is on the same page. Make sure to set your sales targets for each stage of the business. Before setting sales goals, it is advised to follow these steps:

·         Perform In-Depth Market Research

·         Identify the customers’ pain points, needs and interests

·         Create buyer personas

·         Create an effective marketing strategy

2.       Focus on Your Value Proposition

A value proposition is a short statement that clearly communicates the benefits your products or services offer. It explains what your brand does better than your competitors and why buyers should purchase your products or services. Your brand message should be clear and consistent so that your potential customers find a reason to buy from you.

If you focus on creating a compelling value proposition, you can improve your conversion rate and strengthen your marketing strategy. It is important to learn how to present the value your business delivers. When creating a value proposition, keep these points in mind:

·         Targets the specific benefits your business offers

·         How your products help solve customers’ problems

·         How it sets your brand apart from others

3.       Add Videos to Landing Pages

Adding videos to your landing pages is one of the best sales strategies that can generate more leads and drive more sales. According to statistics, incorporating videos into your website landing pages can increase conversion rate by 86%. Another study suggests that marketers who incorporate videos into their digital marketing campaigns experience 34% higher conversion rate.

Basically, the goal of incorporating videos into your website is to get your message across and persuade the audience to make a desired decision. If your primary goal is to increase sales, educate your potential customers and build brand credibility, start incorporating videos into your landing pages.

A survey suggests that 87% of marketers believe that video marketing has helped them boost sales while 89% of consumers said that they are fully convinced to buy a product after watching a video. It is advised to include videos to your landing pages to accelerate online sales significantly.

4.       Add Product Images

In this online shopping world, it is important to add high-quality, compelling product images to your website. Product images play a great role in convincing your potential customers to take a desired action. According to statistics, 90% of information sent to the brain is visual. Adding product images can help you generate more inbound sales.

Ecommerce marketers are advised to use high quality product images to sell your products. It grabs potential customers’ attention and convinces them that your product is worth buying, which will increase conversions and sales.

Remember, high resolution images easily grab the attention of visitors. Using 360-degree images on your website will allow customers to visualize every single detail of the product. Showing images of real people using your products is a great idea as it helps them make more informed buying decisions.   

5.       Implement Live Chat

Believe it or not, live chat is one of the most important sales and lead generation tools. It acts as an important sales strategy that convinces more and more shoppers to visit your website via live chat. A survey suggests that 94% of customers were satisfied with the live chat experience.

Many businesses find live chat a helpful option to instantly answer questions to drive more leads and close more sales. 82% of customers said they had made a purchase decision after interacting with getting real-time sales assistance. 92% of customers who used live chat on a website are satisfied with the experience.

Implementing live chat to your website is a worthwhile decision as it provides multiple benefits, including:

·         Instant access to customer support representative before buying

·         Improve response time of website visitors

·         Shortened sales process by instantly replying to customer queries

·         Increase website conversion rate

·         Offer real-time sales assistance

·         Guide customers to take a well-informed purchase decision

·         Improve ROI

6.       Improve Website User Experience

There is no denying the fact that a great website that functions well and looks good can offer a great user experience. Designing a great website requires technical knowledge and a deeper understanding of your target audience. If designed well, a great website design can act as a powerful sales generating tool. Marketers are advised to contact a professional web design agency and focus on designing a website that offers a great user experience.

A fully functional website includes the following components:

·         Well placed CTAs

·         Use beautiful images

·         Use compelling headings

·         Use white space

·         Create a mobile friendly version of your website

·         Optimize your website for page speed

·         Identify the 404 error pages

A website that includes all these components can create an amazing user experience and eventually generate more online sales. 

7.       Deploy chatbots

Today, more and more businesses and industry leaders are deploying AI-powered chatbots to offer excellent customer support and boost sales. According to the Accenture report, more than 56% of tech companies believe that conversational bots are driving technological disruption in the business world and 43% companies report that their competitors have already implemented the chatbot technology.

Implementing chatbot into your business strategy is a great idea as it can make your business available 24/7.  Customers can get instant replies to their queries on multiple digital platforms, helping them to make purchase decisions. Chatbots can explain the benefits of the products and services which will increase the chances of generating more sales.

Furthermore, chatbots can automate the sales cycle by automatically engaging customers on your website. For instance, they engage with customers, FAQs, conduct customer surveys and offer useful insight to improve the sales process.

8.       Run Paid Advertising Campaigns

Believe it or not, paid marketing is one of the most effective ways to increase your brand identity and promote your offerings. In fact, many marketers have made paid advertising an integral part of the marketing strategy. Now, more and more brands are investing in digital advertising campaigns to reach their customers and attract them to the marketing funnel.

With paid marketing campaigns, you can target specific audiences to attract your products. Having a strong advertising strategy can significantly boost your business sales, increase brand awareness, and drive more leads. 

There are different types of paid advertising campaigns, you can try to fulfill your conversion and sales goals.

·         Paid search

·         Social media advertising

·         Banner ads

·         Native ads

Experiment with different campaigns to understand which type of messages and campaigns resonate with potential customers.  

In addition, digital marketers can experiment with different sales promotion ideas to run their paid marketing campaigns and check which works best. Some creative ideas for your paid marketing campaigns include:

·         Seasonal discount on your products and services

·         Flash sale

·         Sales promotions with a countdown timer

·         Offer free samples

·         Buy one get one offer free sales offer

·         Offer incentive in your sales offers

·         Offer exclusive discounts for specific customers

·         Run a social media contest

·         Offer Loyalty programs

·         Offer vouchers for sales promotion

9.       Offer Free Trials

Free trials are a traditional way of marketing your products that entice more and more users to become your customers after the trial period ends. In this digital world, offering free trials can be a great way to increase sales by allowing potential customers to try out your digital product or service before committing to a purchase. Whether you are offering online courses, magazine subscriptions, online games, ebooks, or mobile apps, offering a free trial option can strengthen your chances of converting leads into paying customers.  

A free trial can act as an excellent sales strategy if your customers experience the full value of your product or service during the trial period. After the free trial has ended, follow up with customers to see if they have any questions or concerns. This can also be an opportunity to remind them of the benefits of your product or service. 

Make sure that the process of converting from a free trial to a paying customer is as easy and streamlined as possible. This will reduce friction and increase the likelihood of a conversion. Offering free trials can be a powerful way to increase sales, but it’s important to approach it strategically and with a focus on providing value to potential customers.

10.   Provide Social Proof

Social proof is a powerful tool that can be used to increase sales by providing evidence that your product or service is trusted, reliable, and popular. It is a psychological phenomenon that persuades people to give products a try and make a purchase decision. Marketing and sales professionals use other customers’ images and videos to influence their potential leads and boost sales for their company.

According to recent statistics, nine out of ten customers read online reviews before making a final purchase. A survey suggests that 93% of shoppers said that online reviews have a significant impact on their buying decisions.   

If you have a large following on social media, use it to your advantage. Highlight the number of followers you have on your website and in your marketing materials. People are more likely to trust and purchase from businesses with a large social media following.

Reach out to your satisfied customers and ask if they would be willing to provide a testimonial about their positive experience with your product or service. Display these testimonials prominently on your website, in your email marketing campaigns, and in other marketing materials.

Collaborate with social media influencers or industry experts to promote your product or service. People are more likely to trust the opinions of influencers they follow, and their endorsement can help increase your sales.

11.   Use Sales Tools

Using sales tools is a great idea that can help businesses to close more leads and generate more profits. Fortunately, there are many sales tools available that help marketers and sales professionals to streamline many marketing and sales processes. Using sales tools strategically can help you manage your business processes easily.

Here is a list of the best sales tools that you can use to maximize your revenue potential.

·         HubSpot

·         SalesLoft

·         LinkedIn Sales Solutions

·         Marketo

·         RocketReach

·         LeadLeaper

·         ZoomInfo

·         Salesforce

·         RollWorks

·         Outreach

·         Catalyst

·         Crunchbase

To Sum All Things Up

It’s the right time to experiment with these sales strategies to help your marketing and sales team perform at their best. Implementing these effective methods and tools into your sales strategy can help you attract more users and improve your sales performance in 2024. 

The post How to Accelerate Sales in 2024? appeared first on Branex Official Blog.

Marketers put their best efforts into creating corporate video to educate their customers, show their offerings and promote their products. In fact, 91% of businesses are planning to use corporate video as an essential marketing tool in 2023.

Image Source:  wyzowl

Creating corporate video can strengthen your brand image, establish trust, and catch the attention of more interested buyers. If you are thinking of leveraging corporate videos into your content marketing strategy, here is an easy guide on how to make corporate videos and the benefits of creating corporate videos.

Let’s get started.

Benefits of Creating Corporate Videos for Your Business

Boost Conversions

Video marketing is undoubtedly a powerful strategy to attract your potential customers and convince them to convert. Videos are more engaging and reach more people. Those who view your corporate videos are more likely to become your customers. According to a survey, landing pages with videos can convert 80% more compared to those with no video content. Videos can boost your website conversion rate by helping your prospective customers better understand your products and services. According to recent video marketing statistics, 96% of customers watch explainer videos to learn about your brand, products and services. 79% of consumers say that corporate video convinces them to buy a product, download an app or software.  

Strengthen Your Brand Image

Corporate videos can be used to strengthen your brand image by sharing your company’s value, mission, and story. Corporate videos can be used to improve your online and offline presence. They can be used to clearly communicate the message you want to convey to the audience and

Increase User Engagement

It is interesting to know that videos can engage your potential customers 250% more than any other type of content. Corporate videos, if created well, can help you catch the attention of your prospects and encourage them to engage with your brand. In short, videos are the most dynamic way to engage your customers that will definitely motivate them to interact with your brand and give your products a try.

Market Your Products

Video is an excellent way to connect with your target audience and give them a clear idea about what type of products or services your company offers. With corporate videos, you can tell your audience what are the unique benefits and features of your products? How your products can solve your customers’ problems and how your exceptional services make your brand stand out.

Establish You as an Industry Expert

Corporate videos can be used to establish your brand as an industry expert. You need to focus on creating engaging videos that appeal to your audience and solve their pain points. For instance, you can create how-to videos and tutorials to help people understand how to solve a particular problem using your products. You can share important tips, step-by-step guides and other information that are relevant to your audience’s interests. This strategy will help you reach your target audience and establish you as an industry leader.

Create Qualified Leads

Corporate videos can act as a lead generating tool that are not only highly engaging, but they help you generate quality leads. Videos can grab the attention of potential customers and convey information in an engaging and memorable way. Furthermore, a corporate video can better convey your value proposition and help your audience understand the goal of your company.

You can generate leads by creating different types of corporate videos, such as product demos, customer testimonials, company culture video, webinars, and company events. This strategy will definitely help you generate high-qualified leads for your business.  

Increase Search Engine Visibility

Yes, corporate videos can help you improve your search engine rankings by driving organic traffic to your website. Google prefers video content and gives it higher rankings compared to other forms of content. This is why you see video results on the first page of Google.

You need to optimize your video well and choose the relevant keywords to increase your chances of getting higher rankings on the search engine page results. So, incorporate corporate videos into your landing pages to increase website traffic and improve your search engine visibility.

Boost Brand Awareness

If you have recently launched your small business and want to increase brand awareness, harness the power of corporate video. With corporate videos, you can reach a wider audience and attract new viewers to your website, social media pages, and app. In fact, it is one of the most important reasons to use corporate videos to entertain your audience and create an emotional connection with your target audience. For instance, sharing videos on social media platforms, such as Facebook, Instagram, YouTube, can help you build an engaged audience.  

Make Your Brand Memorable

Brands that use corporate videos to showcase products and offerings and explain their unique value proposition can easily create a positive and memorable brand image. You can create a memorable and impactful brand experience, and ultimately increase brand awareness for your business. By creating informative and entertaining videos, you can foster trust and make your brand a credible source in the industry. It will eventually increase the bottom line of your company.

Types of Corporate Video

·         Product Videos

·         How-To Videos

·         Explainer Videos

·         Case Study Video

·         Company Culture Videos

·         Company Event Videos

·         Behind-the-Scenes Videos

·         Animated Videos

·         Influencer Videos

• Product Videos

Product videos are one of the most important types of corporate video that are created to define the benefits and unique features of your product. Today, many ecommerce companies, tech brands and mobile app development companies are creating product videos to demonstrate how the product works. It can be used to describe how the product can help customers to solve their pain points.

• Explainer Videos

An explainer video is used to represent a company’s product or service and share essential information that help users understand how your brand can actually help. You can showcase how a product works and how to make the most out of its features.

• How-To Videos

The goal of how-to videos is to educate your potential and existing customers and help them solve their problems. Whether you share tutorials, training, or step by step guides, a good how-to video can help the audience learn a particular topic or skill set.

• Case Study Videos

A case study video is an important type of corporate video that marketers create to show how a product or service helped the specific problem of real customers. Basically, in case study videos, marketers share customer success stories to build trust and add authenticity to the digital marketing efforts. In case study videos, you can show the statistics, figures, graphs and focus on the benefits of the product.

• Company Culture Video

Company culture videos play a great role in attracting new talent by showcasing your value proposition and how your business functions. A survey suggests that 77% of job seekers want to know about the company’s culture before applying for a job. A company culture video is a great opportunity to show your corporate values, highlight office perks and show the laid-back, friendly atmosphere.

• Company Event Videos

A survey conducted by Bizzabo suggests that arranging company events can help brands build strong connections with investors, stakeholders, prospective and existing clients. Whether it’s an annual event, charity event, conference, product launch, staff training, sporting event, themed party, a company event video acts as a great promotional tool for your business. It highlights your company culture, values, and brand personality. So, make sure to choose a professional digital marketing agency in Dubai that can make a quality event video for your brand and maintain your high standards.

• Behind-the-Scenes Videos

Many established brands are using behind-the-scenes videos as an important marketing tool that can help them increase user engagement. A behind-the-scenes video is a perfect way to show your followers and fans how your products are made and how your team works. It can humanize your brand, show the authentic side of your company, and make your brand unique.

• Animated Videos

Animated videos are used to catch the interest of your target audience and highlight the key points of your company, service, or product. An animated video not only engages your customers but persuades other people to make a purchase decision. Including animated videos on a landing page is a proven way to increase your website conversion rate by 80%. A design agency uses illustrations, drawings, and computer-generated effects to create animated branding video.

• Influencer Videos

Many brands integrate with industry influencers and create video content to promote their products or services. Whether it is unboxing video, product placement, product review, tutorial video or vlog-style video, influence videos can attract your target audience. An influencer video will work as a promotional video as it allows you to reach thousands of new fans and amplify your brand exposure. In fact, it is the best way to improve brand awareness and boost your conversion rate.

Creative Corporate Video Ideas

Here is a list of some creative corporate video ideas that you can use for your next branded video.

·              Share your brand story

·              Employee Testimonials

·              Customer Testimonials

·              Introduce Your Team

·              Cover Company Events

·              Host a Webinar

·              Announce Product or Service Updates

·              Show Your Company Values/History

·              Share How-to Guides and Tutorials

·              Demonstrate How Your Products Work

·              Show Behind-the-Scenes

·              Show Your Services in Action

·              Explain Your Sales Process

·              Q/A Session

·              Interview an Influencer

·              Share Your Awards and Achievements

·              Onboarding Video

·              Social Media Teaser Trailer

·              Livestream Videos

·              Podcast Videos

·              Video Series

·              Documentaries

·              Internal Training Videos

Final Thoughts

All in all, corporate video is the most powerful tool to promote your brand and communicate your message in an engaging way. Corporate videos are used to drive brand engagement and increase conversions. It is the right time to integrate corporate videos into your content marketing strategy. It is a perfect way to establish your brand identity, promote your products or services and build trust. A web design company can help you create corporate videos for your brand and reach your target audience.

The post <strong>Why Corporate Video is Essential for Your Brand?</strong> appeared first on Branex Official Blog.

In this article, you will learn about five effective ways to combine marketing and sponsorships to boost sales.

Table of Contents

What is Sponsorship Marketing?

What are the Types of Sponsorships?

What are the Examples of Sponsorship Marketing?

1. Emirates Airlines

2. Coca-Cola

3. Rolex

What are the Advantages of Using Sponsorship In Marketing?

5 Effective Ways To Combine Marketing and Sponsorship

1. Business Value Alignment

2. Identify the Pain Points

3. Leverage The Benefit Triangle

4. Recommend Sponsor Solution Where Appropriate

5. Speak The Same Language

What is Sponsorship Marketing?

Sponsorship marketing is a marketing strategy in which one brand promotes an event or organziation organized by or led by another brand. It could be in the form of sporting events, charity, community events, trade shows or virtual events.

What are the Types of Sponsorships?

Marketing Sponsorships can be categorized into four different types:

• Financial Sponsorships
• Media Sponsorships
• In Kind Sponsorships
• Promotional Partners

What are the Examples of Sponsorship Marketing?

Here are some of the sponsorship marketing examples that you can use as inspiration.

1. Emirates Airlines

Emirates signed the sponsorship deal with Arsenal way back in 2004. The deal has been extended many times and the recent extension has pushed the end date to 2024. In addition to this, it is also the sponsor of Arsenal shirts since 2006. This gave Emirates the rights to develop marketing campaigns centered around Arsenal. 

This allowed them to target not only football fans who love Arsenal but also the team itself. This also meant that the Arsenal team will fly with Emirates. This not only boosted their revenue drastically but also helped them get immense publicity. The sheer amount of money involved might be huge but it is well worth the price.

2. Coca-Cola

Coca Cola has been an Olympic sponsor for almost a century now but sponsoring the Rio 2016 Olympics was something special. It allowed them to run a #ThatsGold campaign. The campaign did not end with the Olympic games and went on for a year on social media platforms. 

Since the campaign is targeted towards teenagers, it managed to accurately target them 88% of the time. Moreover, the campaign reached 77% of teens in Brazil. What’s even more interesting is that the campaign got more than 30 million video views.

3. Rolex

Rolex has been sponsoring TED since 2008, helping the non-profit organization to deliver powerful messages to masses through its platform for free. This gave Rolex a great platform to use and they did just that. They started creating 3 minute long videos highlighting the history of design and innovation. Additionally, they also run advertisements on TED talks revolving around these topics.

What are the Advantages of Using Sponsorship In Marketing?

There are many advantages of using sponsorship in marketing. Some of them are as follows:

• Increase brand awareness
• Improve customer perception about your brand
• Lead generation
• Boost sales
• Higher ROI
• Gain a competitive advantage
• Attract more backlinks and social media mentions

5 Effective Ways To Combine Marketing and Sponsorship

Here are five effective ways you can integrate marketing and sponsorships to increase your sales.

1. Business Value Alignment

The first thing you need to do to successfully combine marketing and sponsorship is to identify your business value proposition. Next, look at the value proposition of the brand you want to sponsor. The business value of your brand should coincide with the values of the other business. If there is a disconnect, you are better off looking at other brands for brand sponsorships. Business value alignment is critical for success.

2. Identify the Pain Points

Once you create alignment between the business goals of your business and the other business you are planning to sponsor or getting sponsored from, it is time to understand the challenges of their customers just as a mobile app development company does. What are some of their biggest pain points and how your products or services can help to solve those problems. It is not just about challenges and problems, you should also dig a little deeper to identify the unfulfilled desires of the customers. 

3. Leverage The Benefit Triangle

Brand sponsorship must benefit both parties instead of just one. If both parties are not achieving their goals with the sponsorships then it is more likely that it will fail. Make sure that there is something in there for all parties involved whether it is the brand getting sponsorship or brand that is being sponsored or customers. This way, you can forge a long term relationship based on mutual benefit of all parties involved. Such relationships are stronger and last for a long time.

4. Recommend Sponsor Solution Where Appropriate

If you don’t believe in the products and services offered by the brand you are sponsoring, there is no point in sponsoring such a brand in the first place. If you have faith in their products and services, you should also be open to recommend it to your customers whenever appropriate.

Sometimes, the brand you are sponsoring might have a better solution for a problem your customers have than your own brand. If you don’t like the idea of sending your customers to other brands then, brand sponsorships might not be for you. They are a great choice for brands who want to collaborate with other brands and help both brands grow together. .

5. Speak The Same Language

Whenever you are communicating with your brand sponsors, make sure you talk in their language. Spend time understanding what problems they are experiencing just like a web design company and what messaging they use to deliver the right message to them at the right time. The more you understand your sponsor the better. 

For instance, if they care about cutting costs, you should provide them a pocket friendly solution instead of recommending an expensive solution. If they care about value, you can tell them how they can maximize the value they deliver to their customers. When you speak in the language they speak, they are more likely to hear what you say, understand it and take action based on your recommendations.

How do you merge marketing with sponsorships to boost your sales? Share it with us in the comments section below.

The post 5 Effective Ways To Combine Marketing and Sponsorship To Boost Sales appeared first on Branex Official Blog.

Targeting leads to engage or convince them to buy your product is not easy. So, why are digital marketers finding it difficult to generate and convert leads? There could be many answers to this question. It could be low budget, lack of an effective lead generation strategy or targeting the wrong channels for lead generation Dubai.

Irrespective of what the reason might be, it is important to know how you can fix this issue. That is exactly what we will try to do in this article. In this article, you will learn about ten useful lead targeting tips that can help your brand generate and convert more leads.

10 Useful Lead Targeting Tips For Your Brand

Here are effective lead targeting tips you can use to generate and convert more leads.

Work on Improving Brand Awareness

Put yourself in the shoes of a perspective for a moment and ask yourself would you buy a product from a brand that you never heard of? No, right. That is why it is important to ramp up your brand awareness efforts to increase your chances of generating more leads. The more a prospect knows about your brand, the more likely they are to purchase your product.

Create Lead Magnets

One of the best ways to attract more leads to your business is lead magnets. Spend time and effort on creating a valuable resource that provides users helpful information and enables them to resolve their pain points. It could be in the form of an e-book, whitepaper, guide, reports, templates, checklist and more. Make sure it is valuable in the eyes of your prospects so much so that they are willing to give away their email address or sign up for an account to download it. It is also a great way to cement your business as an authority in your industry and boost your business credibility.

Focus on Increasing Social Engagement

Social media is a powerful tool. If you are a B2B business, it is highly recommended that you use Linkedin to your advantage. It is one of the best sources of B2B leads. Similarly, B2C businesses must target social media channels that their target audience hangs out on. Instead of getting more views, your goal should be to create more social engagement. Likes, comments and shares are a much better indicator of your social media campaigns success than impressions or views.  Social media is also a great way to build long lasting relationships and stay in touch with your target audience.

Paid Advertising

Don’t like to wait for years to see organic growth? Try paid advertising. It is a quick way to generate more leads. Paid advertising allows you to reach out to prospects with the right intent. This means that these prospects are more likely to make a purchase. Yes, paid ads can cost you money but they do pay higher return on investment as well.

Email Newsletter

Money is on the list. You might have heard or read this many times but did you know that it is actually true. That is why it is imperative to build an email list. The larger it is, the better. This gives you an opportunity to share content with your email subscriber in the form of a newsletter. Make sure that your email newsletter is so exciting that the email subscribers keep coming back to your website for more. Once you have their email address and permission to send emails, you can also promote your product offers, discounts and deals.

Host Events

When it comes to hosting events, you can do it both offline and online. You could organize conferences, workshops, symposiums and seminars. You can also do an online meetup or organize a webinar. Make sure you promote the event to increase attendance just like you would do to increase downloads when you get a new app from an mobile app development company. Even if a few hundred people attend your event, you can generate a few leads from it.

Chatbots and Sales Automation Software

Leveraging sales automation software and harnessing the power of chatbots allows your business to collect data, understand your target audience and respond to customers queries faster. You can not be online 24/7 but a prospect could inquire about your product anytime and if he or she does not receive the right response at the right time, they will never return to your website. Chatbots can help you do that. As the chatbot technology matures, they are now capable of providing more personalized responses just like a human sales rep.

Referrals

Your job is not done after a customer makes a purchase. Your focus should be on delighting your customers so they recommend your business to others. The more satisfied customers are with your product, the more likely they are to recommend it to others. Despite digitalization, word of mouth is still a powerful tool that can bring in new customers to your business.

Conversion Rate Optimization

You have hired the best web design company for website designing and marketed it effectively. Your website is attracting thousands of visitors every day but only a handful of them are converting into paying customers. You might be wondering what’s the problem. The problem lies in your website which is not optimized for conversions. The problem lies with your landing pages which are not optimized for conversions. 

So, how you can optimize your website and landing pages for conversions. You can experiment with changing the website copy, call to action, landing page layout and other elements on the page to see what works and what does not. Run A/B test to identify the perfect balance.

Retargeting

Not everyone visiting your website would be ready to make a purchase. That is where you have to nurture those leads. If a prospect has visited your website and left without taking a desired action, you can target them via retargeting. It can be a polite reminder that they have not completed the purchase or in the form of similar or same product advertisement that they have previously browsed but not purchased.

Which is the best lead targeting tip you have ever received? Share it with us in the comments section below.

The post 10 Useful Lead Targeting Tips For Your Brand appeared first on Branex Official Blog.

Not remember?

You are not alone. Unfortunately, many companies don’t pay attention to the most important marketing collateral – the flyer design. To ensure your flyers attract your audience’s attention, you need a creative idea and an effective design strategy.

It’s no secret that company flyers are the most important branding elements that can promote your business. A flyer is an effective way to tell your audience about your products and services. Whether you are going to offer any special discount offer this summer, launching a new product or feature, or opening a new outlet, a flyer is a great way to convey the message you want to communicate.

Flyers are important design pieces that can serve as promotional material, attract people’s attention, convey the key message, and achieve the desired results. Many business owners think, how to design a flyer and what makes an effective flyer design?

Here is an easy guide on how to create a stellar flyer design for your company. Let’s explore.

Find the Best Ideas For Business Flyers

Before designing your own business flyer, it is important to do some research and browse the flyer designs of different companies. Carefully check what styles and flyer design trends are working, so that you can incorporate them into your design. Doing visual research can help you come up with a professional and stellar flyer design for your business.

Clear Marketing Objective

Obviously, there is a reason behind creating a flyer design. Whether you want to promote your business, reach a new audience, launch your new product, announce a discount offer or anything else. The key is to keep the marketing objective clear, so that you can easily convey the target message to the right audience and achieve the desired results. 

Add only Essential Information

Once you figure out the reason behind creating a flyer, it’s time to know the message you want to convey when people see the flyer. What you want your audience to do after reading the flyer or conceive about your brand, product, or service. Keep the information specific and print only the most important information on the flyer.

Adding too much information will confuse the readers, making it difficult for them to take the desired action. So, focus on the important message. Adding only the most important information to the flyer will help readers to easily understand the message. 

Make Information Readable

The font selection matters most when you are designing a business flyer. Different fonts can be used to create different looks. You can achieve a fun, casual cutting-edge and traditional look by using different fonts. With the right selection of typefaces, you can effectively communicate your message.

With the right font, you can portray your brand’s personality and convey the main objective of your flyer. For instance, if you have recently launched a fashion and beauty brand, you need to use a font that translates as a reliable brand. Similarly, if you are designing a flyer to promote your food delivery app or any financial app, using a traditional font is the right choice.

When selecting fonts for the flyer design, keep your target audience, visual branding, and other important aspects in mind. If you have specific brand fonts, use them to get instant recognition. You can use bold, large size fonts to make the text readable.

Use Appropriate Colors

When creating a flyer design for your company, make sure to choose the colors that perfectly blend with your brand’s personality. Using bold and bright colors will instantly attract readers’ attention but if they aren’t matched with your brand personality, what’s the point of using them. Instead, use the colors that reinforce your message so well and perfectly suit the graphics you use in the flyer.

Add Beautiful Visuals

Adding images in your flyer design will help readers understand about your offer, product, or service. Using high-quality images in your flyer can grab the attention of people. If you are an ecommerce store, you can use the images of real products in the flyer. Similarly, if you are a service-based agency, you can use visually impressive graphics, illustrations, and icons to convey your message. When choosing images for the flyer, think about your brand, target audience and the industry you are working in. It will help you make smart decisions about visuals.

Keep a Perfect Balance between Design Elements 

Maintaining a perfect visual hierarchy for your flyer can help you grab people’s attention. There is no need to include all the information on a single page and expect readers to understand what you are trying to say. Decide which element is important and what you need to highlight. Adding beautiful images, large, bold text, icons, and illustrations will definitely attract a larger audience.

Maintaining a perfect balance between text, images, graphics and colors will keep the flyer design uncluttered and simple. Fitting too many graphics and design elements will only make the design visually overwhelming for the users. So, balance every design element and incorporate white space to make the design successful.

Add a Clear CTA

Okay, it is the most important element every designer must add to the flyer design to get the desired result. Including a clear CTA guide user what you want from them. For instance, if you want the audience to attend the upcoming product launch event, sign up for email, visit the nearest store, follow on social media, or get a free consultation, you need to clearly tell them. Add a clear CTA text on the flyer to encourage readers to take the specific action. It will help you achieve the results you want from a company flyer.

Use Flyer Design Templates

Looking for some design inspiration for your company flyer and other corporate branding material design is always a great idea. This can help you come up with some creative design ideas for your design. You can find a lot of websites that provide free online flyer templates. You can use these design templates for designing your own unique design. Hiring a team of designers is also a great idea to create a custom flyer design for your brand. Branex has a team of professional designers who can design visually impressive flyers for your company by incorporating eye-catching colors, beautiful graphics and perfect spacing.

Size, Shape and Dimensions Matter

Flyers come in different sizes; however, the standard size of flyers is A5. It’s up to you whether you stick to the standard size or choose the different shape or size to stand out. For instance, if you want to convey a lot of information about your product or survey, you can opt for a brochure format. The layout of the flyer and folds depend on the information you want to include to the design. Carefully think whether you want the flyer to be one page, two-page, or multiple pages. Keep your audience in mind when choosing the folding decision. 

Concluding

All in all, flyers are important corporate material for your business. Creating a perfect business flyer will help you promote your products or services and reach a wider audience. When designing a company flyer, pay special attention to important branding elements such as brand logo, colors, and fonts. Make sure the key message is prominent in the design. With the help of professional designers, you can come up with a visually striking flyer for your business. It will surely help you attract more audience, drive brand awareness and persuade people to give your product or service a try.

The post How to Create a Flyer Design for Your Brand? A Guide for 2024-2025 appeared first on Branex Official Blog.

There’s nothing more that grasps the attention of the person visiting McDonald’s then the clown itself.

Every brand has certain elements that ensure the brand stands a head and shoulder above from the rest. They establish certain cues that grasp the attention of the common people. These cues can easily store in the memory of the person so whenever a person encounters the brand, they can easily remind themselves about it and choose it from the list of others. The idea of letting these cues sink into the mind of the average person is what brand salience is all about.

What else do you think McDonald’s has that makes people want to purchase from their outlets? Besides the clown, if it isn’t the big yellow M! Here’s another cue that easily captures the attention of a common visitor and can be easily stored in the memory of the person. The more cues a brand has, the much better it stores in the memory and hence, the more strong is the salience factor of the brand.

We all know what McDonald’s is great for! It’s their Big Macs no doubt.

But despite the fact of how unhealthy consuming excessive junk food can be, when you see the big M and the clown sitting at the front door with an inviting smile, you just can’t resist yourself. You will soon find yourself parking your car, grabbing your wallet and buying that juicy quarter pounder cheeseburger with extra fries and drink! It is how McDonald creates the perfect brand salience around.

So what is Brand Salience?

In simple words,

“The degree at which your brand gets noticed by consumers when they are making an important purchasing decision is what we call brand salience.“

Not all brands are the same…

Some brands have higher salience as they introduce many powerful elements that can easily grasp the attention and store in the people’s memory. Other brands have weak brand saliences because they don’t have enough enticing factors to grasp the attention that can easily store in the minds of people.

These are brands that are still

These powerful elements stick to the memory sets of the visiting customers creating an everlasting impression on their minds, so they don’t easily forget your brand.

Brand salience is significant because if you don’t have a strong salience, there’s a high chance that your business just might get slashed out from the list during those micro-moments when a user is making a purchasing decision. As far as the question, how brands can achieve brand salience is concerned, here are a few ways how I believe brands can achieve them in order to progress forward.

1) Highlight Brand Assets in a Way That Audience Can Pick You Out

No business can truly sell itself in the market unless it is equipped with the right hooks that can engage the audiences. So first things first, you need to identify what are the unique selling points of your business that can help you promote yourself. The next thing you have to do is interlink those USPs with pain points of your target market so that you can sell your brand more efficiently out there.

Emotional storytelling can also be of great help when you’re creating brand salience. These emotional short stories create a memorable impact ensuring that your brand can be spotlighted among the rest.

Do you know that the Harvard Business Review reports that customers who have an emotional connection with a brand offer a 3x higher lifetime value compared to those who are not connected?

Just go back to your childhood and think about watching that Kellogg’s coco pop commercial.

It wasn’t just the commercial alone, but the box and the packaging and the cheerful mascot! Everything about the coco-pops created an emotional bond that always made us choose coco pops.

Similarly, we are now living in an age of social media where everything takes place on Facebook & Instagram. So it is best that brands focus on highlighting assets that make them easily instantly noticeable.

2) Keep the Narrative Bold & Be As Original As Possible

There are two things you need to pay attention to when you are creating a strong brand message.

The first thing you need to address is keeping your narrative bold when you are marketing your product. Being hesitant about expressing your brand message will only lead you to be unheard of.

And you certainly don’t want that to happen to yourself now, do you?

One of the publications at Investpro indicates that 22% of the consumers believe that originality in content is one of the major attributes. Being original about your content is what motivates the audience to explore your business services/products and compels them to purchase stuff from you.

Right now, the COVID 19 outbreak is on the rise and people are searching for assurances that everything is going to be fine. Digital marketing strategies during the COVID 19 are enabling marketers around the world to establish that perfect element of trust among their desired target markets.

The human mind can correlate to cues which people can see, hear or feel. As a brand marketing executive, you’re supposed to find a way to identify that external cue so that your brand can get heard.

Believe it or not, but brands that are genuine in their messaging and bold in saying what they want to say are truly the ones that are successful. Take Apple, for example, a simple THINK DIFFERENT changed the entire ball game for the people and smartphones spread around the world like wildfire.

3) Find New Ways to Approach Potential Buyers

Back in the 90s, there were only a handful of resources to connect with our audience type. If you wanted to sell your product/service, you had options like running a commercial on the local news channels, or radio frequencies, or getting an advertisement up on a billboard on the highway!

Flyers and professionally designed brochures were just other spokes of the same wheel.

However, now, things have dramatically changed. We have social media to compliment us with a variety of different channels. And as times have changed, people are more interconnected with each other through their smartphones rather than the national television or radio channels or billboards.

In fact, a study suggested that people pay more attention to their social media accounts rather than pay attention to a billboard that they encounter when they are commuting from one spot to another.

If you’re a brand executive, then there’s no harm in exploring new methods of communicating with your target audience. Be creative in your efforts, leverage the power of paid organic marketing using Google Ad services. Spread the word out on different social media channels using Facebook Advertising. In fact, you can also use video storyboarding, email marketing and other such facets too.

All that hard work that you’re going to put into creating a strong message must not be left unheard!

So that’s it, folks! Here are a few interesting ways I believe you can create your brand more salient. Did you enjoy reading the article? If you have other ideas that you want to share, then please do comment.

The post How Can Brands Become More Salient in the Year 2020 appeared first on Branex Official Blog.

Luckily, you don’t need an Amazon-sized account for an effective branding strategy. There are ways in which you can attract potential customers without spending plenty of money.

1. Start by Defining your Brand identity

Branding is more than a logo or a jingle. Your branding is a collection of values, mission, statement that your brand holds. It is the way you treat your customers; the way customers perceive your brand from the outside.

Before we even dive into all about branding your business, here are two steps that you must take to point you in the right direction.

• Figure out who you are
• Figure out who your target audience is

If you already know what your brand intentions, good for you. But if you don’t know, you need to do a little corporate soul-searching.

Retrospect yourself as a brand. Who do you want to be? What does your logo represent? Can you describe your company in three or fewer words?

What difference will your brand make in the industry?

The clearer you are towards yourself, the better you’ll be able to portray a sharp brand image in front of the consumer.

Next is, figuring out who your target customers are.

There is a considerable number of small brands that put effort into figuring out what products they are willing to sell, neglecting the fact that whom they will sell.

Before you further define your ideal customer. What is their income? What about education and what they look for when buying online from new brands?

Will your product be any right to them?

No matter what business you are in, if you want to stand out from the crowd, you must do things that make you different from your rivals.

You need to figure out your point of difference (POD). For instance, if you sell Big Mac, then your POD is that “special sauce”; this makes your company unique.

Do you use ethically sourced ingredients? Do you offer the best customer service on the go? Whatever your POD is, ensure that you figure that out and do everything to protect that POD.

Photo Courtesy -https://www.pinterest.ch/pin/65443000820773277/

2. Make yourself visually appealing

Once you’ve defined who you are, who your customers are, what makes your different – your POD. Now, you can design things with the right mindset.

To make your brand visually appealing, you must begin with a brand guideline. Learn about how famous brand create their brand guidelines. The font, the colors, and even the background image that you use must speak something about your brand.

Every element in your brand guideline will give the feeling of the overall brand.

Your logo, which is the face of the company. The first thing that the consumer will experience. Pick colours, background, and even the shapes carefully.

When it comes to business cards, we can surely help you create some jaw-dropping business cards for you. We will take your logo (if you don’t have one, we can create it for you) and synchronize it with your website theme.

Every material that you use on your website or even offline in the physical world, it is necessary that you do it with a clear conscience.

3. Right Content is the key

You are just starting, or you are struggling financially. There is only one thing that can save you from being lost and forgotten: content marketing!

Content marketing can do wonders for your brand in a couple of ways. When you create content, it gives a signal that you are a go-to resource for quality content on the subject. Just as SearchEngineJournal is for SEO professionals, the Entrepreneur is for startups, and Copyblogger is for copywriters and bloggers. You can create content and market it so that people will recognize you as the industry leader.

Content marketing is a fantastic strategy to build a brand voice for your brand. By a strong brand voice, you’ll be able to drive the brand personality anywhere you want. What is the relationship that you are willing to create with your customers, don’t tell, show it with your content?

And between the two of us, content marketing is pretty affordable; you can make your content work for you.

The only thing that you need to work on is the right content. When the customer reads Do some research and figure out the type of content that your audience demand.

Photo Courtesy – http://www.joelesina.com/

For example, for a local bakery, your customers are looking for recipes, guides on making the best bread, and other food-related tips and hacks. You can start by creating a blog and listing down every problem that the user faces in the form of a blog post.

The point here is to give your consumer quality information regarding your industry. If you add value, answer questions asked by the consumers with your content, you can earn the trust and convert it into a business opportunity.

4. Collaborate Wisely

People prefer to do business with someone they trust. But if you just started, it will be challenging to earn that trust. There is a smarter way to do that, which is collaborating wisely with a similar but non-competitive brand.

For instance, if you sell energy drinks. It will be wise to collaborate with your local racers and offer them a free sample. You can go to a sports shop and leave a few samples there. Lastly, you can write a guest post on high-end sites that will help you get the attention you need.

These high-profile blogs already have the attention, the target audience, but they are not your competitors. So, grab this golden opportunity and make it work for you.

5. Be a Spiderman for your customers

There is a high-competitive market out there, and to make something out of it, you must become a friendly-neighbourhood-spiderman to save your customers.

Consumers want someone they can trust. The branding you do will grab the attention of your customers. The way you interact with customers will create a reputation for your brand.

That’s why you need to be someone friendly, helpful, wise, and someone who loves dealing and serving customers.

Ensure that you portray as someone that provides the highest level of service to customers. If your customers leave you with a positive experience, they will keep coming back and they will happily mention you to their friends.

One thing that you must keep in mind is that customer service is not just a department. Every person in your team is a customer serving agent. Every interaction, every comment, and every phone call can bring tons of business or make people angry.

In a Nutshell

You surely don’t need and arm and a leg to brand your business effectively. All you need is an ounce of creativity and tons of hard work.

Everything that you do – the interaction, the phone call, and even the comment that you leave on social media will create a perception of your brand in the eyes of the customer. Before doing anything, ensure that you leave the customer in a positive state of mind. With a clear mind, customers will be happy to give you some good business.

The post 5 Branding Strategies to make your brand stand out in 2020 appeared first on Branex Official Blog.

The previous generations considered branding to be a logo, color, brochures, tagline, and even well-thought ads. However, branding also encompasses sound that connects a consumer directly with the brand.

Yes – the next wave in marketing is the voice. After the emergence of Alexa and Google Home, audio has gained popularity like never before. Also, it’s super clear that this is just the beginning. As voice gains popularity, so branding in the audio is also significant and essential.

What is Sonic Branding?

Sonic branding is about how your brand sounds and is recalled by the customer – like a little jingle at the beginning of the game or a sound you hear when the computer boot-up. It’s about becoming part of the life of your consumer’s experience.

As humans, we are gifted with ability to see, feel by touch, smell, and hear things. Since there are many things to do, people often prefer to listen to something over watching it. You might be a bookworm, but there are people out there who love to listen to YouTube videos while they work. There is no right or wrong with this, and it’s just that at times the audio leaves a strong impact on our senses and especially to our subconscious mind.

If you remember ESPN’s legendarily tagline, “It’s in the Game.”

That’s because it was sonic branding targeted for people like you and me.

So, who can forget – the SEGA

That’s the power of audio branding that you will never be able to forget. I am not a big fan of McDonald’s but only a caveman cannot recognize this tagline:

Now that you know what sonic branding is and how audio branding can affect your mood, your taste, and your senses. Let’s look at some ways in which you can maximize your brand recognition by using audio branding.

Understand what does your Branding Need

Before you go deep into audio branding, take a step back, try to understand your brand voice first. You must understand the style and your brand values. For this you need to answer these questions carefully:

• What is unique about your brand?
• What are your brand values?
• Who is your ideal customer?

When you answer these questions, you will be able to translate the answers into some branding elements, such as logo, typography, and even brand voice. Since sonic branding is one of these elements so you require constant branding at variety of places like website, social media channels and even Facebook Live.

The audio branding demands that you use elements that define the style of your brand. Is your brand Fun as Disney, Serious as Apple, Educational as Fisher Price, Funky as Snapchat, Artistic as Lego? Then your audio branding should be too.

Diverging sound elements should be embedded within your audio logo, music, jingles, and voiceovers.

How Music is Selected?

The audio branding of your brand should match the visual and basic concept of the brand. This means that you should begin by figuring out which type of music will fit your brand? You can figure this out by determining the sense that your products give to people.

• Slow or fast music, which type defines your brand personality?
• Will you prefer high tone or low tone?
• Is it Classical or Modern?
• Do you prefer single instrument or many instruments?
• Which genre fits best for your brand?

Have you narrowed down your clients? Imagine which type of music will appeal to them? What will make them attracted to your brand? While some elements of music like rhythm, tones, forms remains the same in every culture, there are micro-notes and variations of tones that differ one music from others.

Jingles or an Audio Song

If we start with audio song, the lyrics must align with the language of the customer.

A teenager will talk differently vs a fifty-something person talks. Pay attention to the tone, language, and expression of the customer.

A song should not be long but is has to be at point. Don’t overwhelm your audience. Words that have been put together thoughtfully will stick in our minds more than lengthy sales pitches.

Let’s get nostalgic with these popular jingles from the past.

Take the highlights of your brand and write a short song or a jingle, catchy enough that fits the personality of your brand.

Whatever text you use should be authentic and reflect the tone of your marketing presence. For instance, a casual product or service should have a script with a light, fun tone.

The Voiceovers

Brands often go for a familiar voice. Just like in the movies when a familiar voice does the voiceover its gives people a push towards the brand. At a subconscious level familiarity drives brand recognition.

Once you’ve designed the branded audio pieces, you must use them across all the channels so that customers familiarize themselves with the brand voice. It doesn’t happen overnight, but it does wonders for building brand recognition.

Sound is effective. Let your audience use all of their senses to embrace and recognize your brand.

With commitment comes stability, growth, but the danger of stagnation. With freedom comes the short-term fun of discovery, but also the danger of never fully connecting.

By all means play the field, if you’re the kind of brand that would find a unique theme too restrictive. There are lots of exciting ways to harness the power of music for advertising which aren’t audio branding; plenty of ways, indeed, to establish a musical identity which don’t involve fidelity to a single brand theme. Keep those audio branding companies at arm’s length: you don’t need them.

The post Sonic Branding: Transcending Shapes and Colors into the Realm of Aural Experiences appeared first on Branex Official Blog.

Brands are harnessing the power of social media platforms such as Instagram, Facebook, Snapchat and Twitter to engage with their customers. Many established brands are also tapping the power of mobile apps, engaging games, video content and other channels to reach their target audience.

If you are looking for some innovative and effective ways to supercharge your digital brand engagement, here are some winning marketing strategies to achieve maximum engagement.

Let’s get started.

1. Harness the Power of Influencer Marketing

Influencer marketing is one of the best strategies that brands can leverage to attract a wider audience, boost engagement, promote their services and products and earn more profits. Influencer-created content has an enormous potential to boost the effectiveness of your ads. When it comes to increasing your brand engagement, influencer marketing is the ultimate workable strategy that can help you create an engaged consumer base and encourage them to buy from you.

As a result, more and more brands, agencies and entrepreneurs have started using this tactic to nurture a community of brand ambassadors and loyal fans.

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Post gym fuel + today's outfit details! @nakedjuiceuk #ad

A post shared by Kate Spiers (@kate.lavie) on Feb 20, 2017 at 8:54am PST

Lifestyle blogger Kate Le Vie is promoting Naked Juice in this post along with her beauty essentials and daily outfits. The post gained more than 3,500 likes.

2. Ask Questions

Asking questions is one of the best ways of getting people involved and creating a sense of community that will eventually help you increase brand engagement. In fact, asking questions can help you receive more likes, shares,and comments than usual posts.

Consumers love to share their stories and asking questions give them an opportunity to share their experiences. Besides getting maximum engagement, you will also get the opportunity to know the likes, dislikes, interests and pain points of your audience that will help you improve your services and product quality.

The long weekend starts now. What are your plans?#AirbnbLongWeekend

— Airbnb (@Airbnb) January 16, 2016

If you had intro music, which song would it be? Why?

— Crowdfire (@Crowdfire) September 16, 2017

Whether you post polls, survey, questions, Snapchat stickers,Instagram stickers, or any other option, make sure to create interesting questions that compel your fans to answer and help you boost brand engagement.

3. Offer Incentives and Giveaways

Offering special discounts, coupon codes, membership offers, free shipping,and giveaways is another smart trick to nurture strong connections with your customers and prospects. You can experiment with diverse types of offers and find the one that your customers like the most.

Offering deals and discounts will not only increase customer engagement,but also increase conversions, customer loyalty, and customer acquisition rate. You can use any of these deals and discount offers to create maximum brand engagement.

• Percentage discount
• Free shipping
• Prelaunch offers
• Weekly/monthly offers
• Product giveaways
• Holiday offers
• Seasonal offers
• Email subscription offer
• Influencer offers
• Customer loyalty offers
• Referral offers
• First time shopping offer
• Product bundling
• Value-added offers
• Cart Abandonment Offers
• Exit Intent Offers

4. Create an Effective SEO Strategy

In this technological world, it’s no wonder that people use search engines to find the information, products or services that they need. Brands can strengthen their SEO game to increase their brand visibility on a search engine and reach a wider audience. When your website ranks at the top of the search engine page results, you will gain greater reach and engage with new potential customers.Brands should invest their efforts and energy in creating quality content in different formats such as blogs, guest posts, podcasts, webinars, infographics, slideshares, videos and more.

5. Post Content at the Right Time

To supercharge your brand engagement and connect with your audience on a deeper level, it is advised to post the right content on the right platform at the right time. Keep in mind that social media users are not active all the time, so what’s the point of posting content at times when nobody is looking?To maximize your engagement opportunities, it is highly recommended to diligently check when your followers are most likely to be online and then schedule your posts to get more likes, shares,and comments.

Since the best time to post may differ due to many factors such as target audience, demographics behavior, time zone and social media platforms you are using, it is important to conduct thorough research to see what timing will work best for you for different channels.

6. Create an Online Community

By actively participating in online communities and educating your customers,you can build brand credibility and enhance brand engagement. You can create discussion threads and forums and educate users about your products and services. Participating in online communities will help you identify the problems your customers are facing and provide them with effective solutions.

7. Tell Your Brand Story

There is a story behind every brand. Sharing it with your audience will make people love your brand and create brand loyalty. Sharing your vision, mission, and the sole reason behind your brand existence is a wonderful way to foster connections and evoke a sense of emotion. So, narrate your brand story and give your audiences a reason to actually love your brand and foster engagement.

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Fun fact: DST was first proposed by Benjamin Franklin in his 1784 essay “An Economical Project for Diminishing the Cost of Light.” He suggested people get up earlier to make better use of available and save the use of… candle wax. Thanks, Ben Today we're powering through with all things , like Grady's Cold Brew and @eatyour.coffee java-spiked energy bars Hit the link in bio to check out our faves : @gradyscoldbrew

A post shared by Mouth (@mouthfoods) on Mar 12, 2017 at 6:40am PDT

Final Words

Working to increase your digital brand engagement is an ongoing process. You should experiment with these strategies to see what efforts will give you the best results. This way, you can increase your brand engagement, earn more sales and grow your business efficiently.

The post 7 Marketing Hacks to Build Digital Brand Engagement appeared first on Branex Official Blog.