Okay, when was the last time you actually paid attention to a flyer?
You are not alone. Unfortunately, many companies don’t pay attention to the most important marketing collateral – the flyer design. To ensure your flyers attract your audience’s attention, you need a creative idea and an effective design strategy.
It’s no secret that company flyers are the most important branding elements that can promote your business. A flyer is an effective way to tell your audience about your products and services. Whether you are going to offer any special discount offer this summer, launching a new product or feature, or opening a new outlet, a flyer is a great way to convey the message you want to communicate.
Flyers are important design pieces that can serve as promotional material, attract people’s attention, convey the key message, and achieve the desired results. Many business owners think, how to design a flyer and what makes an effective flyer design?
Here is an easy guide on how to create a stellar flyer design for your company. Let’s explore.
Before designing your own business flyer, it is important to do some research and browse the flyer designs of different companies. Carefully check what styles and flyer design trends are working, so that you can incorporate them into your design. Doing visual research can help you come up with a professional and stellar flyer design for your business.
Obviously, there is a reason behind creating a flyer design. Whether you want to promote your business, reach a new audience, launch your new product, announce a discount offer or anything else. The key is to keep the marketing objective clear, so that you can easily convey the target message to the right audience and achieve the desired results.
Once you figure out the reason behind creating a flyer, it’s time to know the message you want to convey when people see the flyer. What you want your audience to do after reading the flyer or conceive about your brand, product, or service. Keep the information specific and print only the most important information on the flyer.
Adding too much information will confuse the readers, making it difficult for them to take the desired action. So, focus on the important message. Adding only the most important information to the flyer will help readers to easily understand the message.
The font selection matters most when you are designing a business flyer. Different fonts can be used to create different looks. You can achieve a fun, casual cutting-edge and traditional look by using different fonts. With the right selection of typefaces, you can effectively communicate your message.
With the right font, you can portray your brand’s personality and convey the main objective of your flyer. For instance, if you have recently launched a fashion and beauty brand, you need to use a font that translates as a reliable brand. Similarly, if you are designing a flyer to promote your food delivery app or any financial app, using a traditional font is the right choice.
When selecting fonts for the flyer design, keep your target audience, visual branding, and other important aspects in mind. If you have specific brand fonts, use them to get instant recognition. You can use bold, large size fonts to make the text readable.
When creating a flyer design for your company, make sure to choose the colors that perfectly blend with your brand’s personality. Using bold and bright colors will instantly attract readers’ attention but if they aren’t matched with your brand personality, what’s the point of using them. Instead, use the colors that reinforce your message so well and perfectly suit the graphics you use in the flyer.
Adding images in your flyer design will help readers understand about your offer, product, or service. Using high-quality images in your flyer can grab the attention of people. If you are an ecommerce store, you can use the images of real products in the flyer. Similarly, if you are a service-based agency, you can use visually impressive graphics, illustrations, and icons to convey your message. When choosing images for the flyer, think about your brand, target audience and the industry you are working in. It will help you make smart decisions about visuals.
Maintaining a perfect visual hierarchy for your flyer can help you grab people’s attention. There is no need to include all the information on a single page and expect readers to understand what you are trying to say. Decide which element is important and what you need to highlight. Adding beautiful images, large, bold text, icons, and illustrations will definitely attract a larger audience.
Maintaining a perfect balance between text, images, graphics and colors will keep the flyer design uncluttered and simple. Fitting too many graphics and design elements will only make the design visually overwhelming for the users. So, balance every design element and incorporate white space to make the design successful.
Okay, it is the most important element every designer must add to the flyer design to get the desired result. Including a clear CTA guide user what you want from them. For instance, if you want the audience to attend the upcoming product launch event, sign up for email, visit the nearest store, follow on social media, or get a free consultation, you need to clearly tell them. Add a clear CTA text on the flyer to encourage readers to take the specific action. It will help you achieve the results you want from a company flyer.
Looking for some design inspiration for your company flyer and other corporate branding material design is always a great idea. This can help you come up with some creative design ideas for your design. You can find a lot of websites that provide free online flyer templates. You can use these design templates for designing your own unique design. Hiring a team of designers is also a great idea to create a custom flyer design for your brand. Branex has a team of professional designers who can design visually impressive flyers for your company by incorporating eye-catching colors, beautiful graphics and perfect spacing.
Flyers come in different sizes; however, the standard size of flyers is A5. It’s up to you whether you stick to the standard size or choose the different shape or size to stand out. For instance, if you want to convey a lot of information about your product or survey, you can opt for a brochure format. The layout of the flyer and folds depend on the information you want to include to the design. Carefully think whether you want the flyer to be one page, two-page, or multiple pages. Keep your audience in mind when choosing the folding decision.
All in all, flyers are important corporate material for your business. Creating a perfect business flyer will help you promote your products or services and reach a wider audience. When designing a company flyer, pay special attention to important branding elements such as brand logo, colors, and fonts. Make sure the key message is prominent in the design. With the help of professional designers, you can come up with a visually striking flyer for your business. It will surely help you attract more audience, drive brand awareness and persuade people to give your product or service a try.