Storytelling is all the rage. Regardless of the size and type, every business is capitalizing on the power of stories to take their presence and identity to a whole new level. Established brands such as Apple, Nike, Coca-Cola, Tom Shoes, Warby Parker, REI, and Disney have tapped into the power of their brand story to build a strong connection with their audience.
But the question is, how does your brand story build trust and a strong relationship with your audience?
A band story, if done right, can beautifully convey the history, mission, values, and reason of your brand’s existence in an impressive way that resonates with your customers and makes them feel emotionally connected. To build a strong and authentic connection at each stage of the buyer’s journey, companies need to create an amazing story for their brand and share it in an impressive way. It makes users more eager to trust your brand and encourage them to purchase your products or services.
So, how do you communicate your brand story?
Here are some inspiring and great ways to share your brand story that can attract more and new users and create a positive impact on your bottom line.
What is the sole purpose of your brand? Why does it exist? You can answer these questions by telling a story. Explain to your audience what makes you unique, and what is the mission and purpose of your business. You can use interactive videos and images to define your vision statement, brand’s values, and future plans.
Here’s a sneak-peak into Toms Shoes:
The brand shares their story on their website and explains the reason behind their existence” “To improve lives”. They are working on the mission “One for One” – with every product you purchase, TOMS will help a person in need.
When you tell your target audience the reason behind your company supplemented with a real story, you will surely be able to gain the trust of your customers.
Let’s take another example of Yeti.
The brand beautifully defined its vision and purpose by using the powerful medium of video. The brand smartly builds loyalty which makes its audience actually love Yeti products.
Humanizing your brand and engaging your audience is no easy feat. However, sharing behind-the-scenes images of your brand, your team, and events can add transparency to your brand and its products. In order to show the human side of your brand, leverage user-generated content on your website and social media channels to inspire users to buy your products or services. You can show the human side of your brand by bringing your audience behind the scenes and showing them the real, living, breathing people.
User-generated content can make your audience feel like they are an integral part of your brand experience. Sharing stories, thoughts, experiences and behind the scenes from the real people who use your products or services can inspire other users and show them how your brand can improve their lives. So, it is advised to harness the power of UGC to share your brand story, as it can do wonders.
Here is an example of Reebok:
The athletic footwear and apparel company shares content from its customers to show how their products are helping people overcome any hurdle or challenge.
As a matter of fact, sharing UGC is a sensible decision to share authentic information about your products and services from real users, saving resources and boosting brand credibility.
Whether you care to believe it or not, keeping your brand story simple and engaging is the key. Regardless of whether your brand story is all about your vision, mission, or how your products or services are improving your customers’ lives, make sure it is very clear, simple, straightforward and serves as a channel of continuation.
Keep in mind that simple stories are more authentic and trustworthy and can generate massive results in your business. Adding any complex element can erode trust.
Let’s take an example of Uber, an efficient taxi alternative that has transformed transportation. The brand believes in igniting opportunities by setting the world in motion. Their mission is simple – to connect riders to drivers and provide more opportunities for riders and more business for drivers.
When it comes to creating your brand story, don’t forget to demonstrate your USP. Trust me, it will help your brand stand out from your competitors. Use your storytelling to show your audience what makes you stand ahead of the other kids on the block. So, figure out how you can serve your customers well and make your USP stand out in your brand story.
So, these are a few great and effective ways to tell your brand story and connect with your audience. Your digital marketing agency can experiment with the above-mentioned ways to communicate your effective, meaningful and powerful brand story.