PPC advertising is a powerful marketing strategy that allows your business to achieve success in the competitive Dubai market. Digital marketing is ruling the online business world, no matter the type of business you are running, you must know the smart tactic to generate traffic and conversion. PPC Pay-Per-Click is undoubtedly the most effective strategy that helps your business to grow and expand rapidly.

Working with a professional PPC company in Dubai can help you target your ideal audience by using specific keywords related to your products or services. The best thing about running a PPC campaign is that you will only be charged per click of the user on your ad, making it an affordable option for small businesses as well. It allows PPC marketers to control the cost while getting maximum exposure for their message. Moreover, users are tracked about the keyword they use, thus there is an increased possibility of users, who click through are more likely willing to buy your product or service.  

Why PPC Marketing is Worth Investing for Your Business?

PPC advertising is an essential component of any comprehensive marketing strategy, as it allows you to reach your target audience, generate more views and conversions and attain your marketing goals in a precise and timely manner.

Here are a few reasons why of PPC advertising is effective for your business:

Instant Visibility

The special feature of PPC is that businesses can instantly take advantage of the top position in search engine results pages (SERP). As opposed to organic SEO where there is a significant time lag before you start generating results, PPC ad campaigns can quickly generate clicks and website views.

Targeted Advertising

PPC platforms, such as Google Ads and Bing Ads, offer advanced targeting options that allow businesses to reach their ideal audience based on factors like demographics, interests, location, and search intent. This precision targeting ensures that your ads are shown to users who are most likely to be interested in your products or services.

Controlled Budget

With PPC advertising, businesses have full control over their budget. You can set a daily or monthly budget that aligns with your marketing goals and adjust it as needed based on performance. Additionally, since you only pay when someone clicks on your ad, you can easily track your ROI and optimize your campaigns for maximum efficiency.

Measurable Results

PPC advertising provides detailed insights and analytics that allow businesses to track the performance of their campaigns in real-time. You can monitor metrics such as clicks, impressions, conversions, and cost-per-acquisition (CPA), enabling you to make data-driven decisions and optimize your campaigns for better results.

Flexible and Scalable

PPC advertising offers flexibility and scalability, allowing businesses to easily adjust their campaigns based on changing market conditions, seasonal trends, or business objectives. Whether you want to increase brand awareness, drive website traffic, or generate leads and sales, PPC can be tailored to meet your specific needs.

Complements Other Marketing Channels

PPC advertising works synergistically with other marketing channels, such as SEO, social media, email marketing, and content marketing. By integrating PPC with your overall marketing strategy, you can amplify your reach, increase brand visibility, and drive more qualified leads to your website.

Competitive Advantage

In today’s competitive digital landscape, PPC advertising can give businesses a competitive advantage by allowing them to outbid competitors for top ad placements, target niche keywords or audiences, and capitalize on emerging trends or opportunities in their industry.

Best Practices for PPC Advertising

Successful PPC advertising relies on a combination of strategic planning, execution, and ongoing optimization. Here are some effective techniques for running a successful PPC campaign:

Keyword Research

The first and foremost step of any successful PPC campaign is to research and choose the right keywords that exactly match your products and your target audience.  Conduct thorough keyword research to identify relevant keywords and phrases that your target audience is using to search for products or services similar to yours.

Relevant keywords are those that accurately describe your products or services and match the search intent of the potential customers. You can use long-tail keywords or modifiers that are more focused and in the narrow sense. Using profitable keywords is also a great idea as they have a high conversion rate and a low cost per click.

Make use of keyword research tools along with the analysis of competitor keywords and consider targeting long-tail keywords to reach niche audiences with less competition. There is a wide range of tools which are designed to allow you to find the necessary keywords that you can target for your PPC campaign and perform better SEO in Dubai.

•         Google Keyword Planner
•         SEMrush
•         Moz

Ad Copy Optimization

When it comes to running a PPC campaign, keep in mind that your advertising must be persuasive enough to call for the desirable action (a click, sign up a purchase — whatever it may be). Write an ad copy that is powerful enough and in line with what the target audience understands. Do not forget to show viewers how they will benefit from your products or offerings. Add your keywords in the ad title and description, focus on distinctive features and include some CTA to both attract people to your ad and get more clicks.

Keep in mind that the design of your ad is very crucial and influences the audience’s attention towards your content. Use catchy ad design for this so that it could make you unique and successful in the ever-challenging digital competition.

Leverage Ad Extensions

Image Source

Leveraging ad extensions to give additional data and also increasing the prominence of your ads is a good idea. PPC professionals recommend using ad extensions and make the most out of it as it can increase ad click-through rates by an average of 15%. With ad extensions, your ads can get more real estate in search results, giving you much more chances of more views and pushing competitors’ ads down the SERPs. In short, with ad extensions, you will get the opportunity to add more information into your ads, provide more context, and improve ad performance.

Landing Page Optimization

If you want to boost the performance of your PPC ads, you need to make sure your landing page is optimized for conversions. Align your landing page content with your ad messaging to provide a seamless user experience. Use clear and compelling calls-to-action, minimize page load times, and optimize for mobile devices. Keep in mind that a well-aligned landing page truly reflects the expectations as well as promises set by the ad.  

Targeting Options

Make use of advanced targeting options to reach your ideal audience. Group your audience around the following parameters – demographics, interests, behaviors, location, device – to name a few. Craft your ad messages and bidding strategies which will be different for different segments for absolute relevance and maximum effectiveness.

Ad Scheduling

Plan a good ad scheduling so that you can show the ad when your audience is awake, active and engaged. Leverage your analytics and ad performance metrics to determine your peak times and tweak your ad schedule accordingly.

Negative Keywords

Every now and then go for your negative keyword list audit and update it to prevent your ads from showing against irrelevant search queries. The negative keywords will allow you to narrow up the website traffic that’s irrelevant to your campaigns, will improve ad targeting and increase the overall quality score of your campaigns.

Bid Management

Implement proper bid management techniques that will enable you to attain the best results within your allocated ad budget. Let the automated bidding tools take care of your bidding, test different bids based on keywords and competitors, and prioritize the most high-converting keywords and audiences.  

Ad Testing

Continuously test and iterate on your ad creatives, messaging, and targeting strategies to identify what resonates best with your audience. Conduct A/B tests on different ad elements, such as headlines, descriptions, CTAs, and visuals, and use data-driven insights to make decisions about your campaign strategies and budget.

Performance Monitoring and Optimization

Nowadays, the effective PPC advertising is achieved with full support of an expert, you can aim for better results with a PPC agency in Dubai. The PPC experts will explain ways of managing the promotional activities to lead you to a successful PPC campaign and, in turn, drive targeted traffic, increase conversions, and achieve your business goals.

Monitor your campaign performance closely and make data-driven decisions to optimize your PPC campaigns over time. Track key metrics like click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS), and make adjustments to your campaigns based on insights and trends.

Tools for PPC Advertising

•         Google Ads
•         Adobe Advertising Cloud
•         Kenshoo
•         Marin Software
•         NinjaSEM

Partner with Branex for a Successful PPC Campaign

With the help of the right PPC company in Dubai, UAE, you can run a successful PPC campaign and draw in more leads, sales and revenue. Partner with Branex to multiply your clicks and conversions with strategic campaigns and achieve your advertising goals. 

The post How to Drive More Traffic and Sales with PPC Agency Dubai? appeared first on Branex Official Blog.

Source: Statista

The digital marketing industry has observed tremendous growth worldwide in recent years. After the COVID-19 pandemic, the trend of using mobile technology gained a huge jump, enabling retailers to make the most of the vast opportunities to reach a wider audience. According to recent statistics, digital advertising spending in the MENA region is expected to grow by 20% by 2024.

The digital marketing industry is getting bigger and seeing more annual growth. Such significant growth opportunities have opened doors for many entrepreneurs and professionals to run successful businesses in this space. Starting a digital marketing agency in Dubai, is one of the most profitable business ideas in Dubai that can set yourself up for huge success.

Why You Should Start a Digital Marketing Agency in Dubai?

Starting your own digital marketing agency in Dubai is a good decision as it has innumerable perks. The digital marketing industry has shown surprising growth and development in the UAE. It gives marketers and entrepreneurs a great opportunity to access a huge market for global trading. There are many large enterprises and small businesses are looking for digital marketing services. Also, there are many tech-savvy users who use social media and internet services for purchasing products online.

The heavy internet usage, more specific business demands and working population have made Dubai the perfect place for offering your professional services and running your own business. Digital marketing agencies can reach young audiences and small businesses and solve their pain points.

When it comes to starting a business in Dubai, you can either choose a mainland or free trade zone. The reason behind choosing these business zones is that you don’t need any local sponsorship, and you will get 100% foreign ownership without paying any tax on your corporate or personal income. All you need is to obtain a digital marketing license to run an agency and get 100% ownership of your business.

Why Do You Need a Digital Marketing License in Dubai?

If you want to start your own small business and offer digital marketing services in Dubai, UAE, you need a digital marketing license in Dubai. You can obtain the digital marketing license from the free trade zone or mainland in Dubai. The location for your business is your own choice, depending on different factors such as your budget, infrastructure requirements, investor’s requirements and so on.

Choosing the mainland company formation in Dubai will require you to get a mainland license. It will give you the freedom to offer services anywhere in the entire UAE region. If you decide to start your digital marketing agency in the Dubai mainland, you need to get your license application from the Department of Economic Development.

Similarly, if you set up a business in a free zone, you need to submit the license application to the relevant managing authority. You can contact a company formation agent or submit your application by yourself fulfilling all the necessary documentation.

Choosing free zones is the right choice for entrepreneurs and startups as the cost of company setup is low and offers lenient business laws. Moreover, you will get many networking opportunities to promote your services in the free trade zones.

Whereas, the mainland of Dubai is the perfect choice for businesses looking to promote their business on a global scale, entertain international clients, grow their employees, and expand their network. By choosing the mainland for company formation, you can offer business operations in Dubai and all across the UAE.

How to Get a Digital Marketing License in Dubai?

Whether you start a digital marketing company in the Mainland or free zone, obtaining a digital marketing license is necessary. You need to follow these important steps to set up your digital marketing company in Dubai.

Steps Involved in Obtaining a Digital Marketing License in Dubai

•         Choose a company structure, (LLC, sole proprietorship, branch company, etc.)
•         Decide a company name (choose at least 3 options)
•         Foreign trading name requires an additional fee
•         Obtain an initial approval certificate from the licensing authority (mainland or free zone)
•         Create a list of digital marketing services from the list of the mainland/free zone
•         Submit all the necessary documents
•         Proof of ID and address for directors and shareholders
•         Passport and visa copies of your shareholders and directors.
•         Copy of trade name reservation.
•         The tenancy contract for the space you need
•         Articles of Association (AOA)
•         Memorandum of Association (MOA)
•         Get the trade license to start your business operations legally in UAE
•         Get the approval from the Department of Economic Development (DED)
•         Obtain the approval from the free zone/mainland authority
•         Open a corporate bank account once you get a digital marketing company license

It is important to note that you are not allowed to offer any service or involve in any commercial activity not authorized by your digital marketing license. So, choose the services for your digital marketing agency wisely.

Your digital marketing license in Dubai must be renewed yearly to remain active.

How Much Does It Cost to Get a Digital Marketing License?

The cost of setting up a digital marketing agency in Dubai will depend on the business location (free zone or mainland) and the size of your business. To obtain a digital marketing license in Dubai, you need to government fees for the following services:

•         Documentation
•         Business setup consultation
•         Trade license
•         Corporate service fee
•         Stamp of the company
•         Trade name approval
•         Tasheel fee
•         Initial approval
•         LSA notary fee

Services You can Offer for a Digital Marketing Startup

If you are thinking of a starting a digital marketing agency in Dubai, have the right skills and are well-equipped with the technical knowledge, your agency can offer following services:

•         Web development and web design
•         Mobile app development
•         Social media management
•         Paid marketing
•         Lead generation
•         Digital communication services

Are You Ready to Obtain a Digital Marketing License in Dubai?

It is the right time to establish your business in the UAE as it is a technologically advanced country that has a significant potential for entrepreneurs and startups companies. The expanding business landscape in the UAE allows you to offer your digital marketing expertise and run a successful Digital marketing company in Dubai. The process of obtaining a digital marketing license in Dubai will become easier if you have all the paperwork and meet all the requirements. 

The post How can I get a Digital Marketing License in Dubai? appeared first on Branex Official Blog.

It clearly shows that a quality website is an integral for your digital marketing and helps you achieve a number of marketing goals. If strategically used, a well-designed website can take your digital marketing campaigns to a whole new level.

No matter what type of business you are running, creating an up to date, informative website can build trust with your potential customers and has a positive impact on conversion rate. By investing in a well-designed and quality website, you can create a successful digital marketing strategy and improve your overall online presence.

Let’s discover why an aesthetically pleasing website is important for a robust and successful digital marketing strategy.

Web Design and Digital Marketing – What’s the Connection?

Web design and digital marketing are closely interconnected, and they both play crucial roles in achieving online success. Web design is the foundation of digital marketing. It’s no wonder that your website is the first thing users notice about your brand, so make sure it creates a good impression.

A well-designed website will be visually appealing, easy to use, and informative. It will also be optimized for search engines, so that potential customers can easily find it when they’re searching for products or services like yours. In fact, a visually appealing and functional website is essential for any successful digital marketing campaign. By understanding the connection between web design and digital marketing, you can create a more effective online presence for your business.

From increasing brand awareness to offering an engaging UX, improving SEO, leads and conversions, there are a number of ways in which web design and digital marketing are interconnected:

User Experience (UX)

A positive user experience is vital for keeping visitors engaged and encouraging them to explore your website further. Web design directly impacts user experience (UX) and engagement on your website. A well-designed website that is visually appealing, easy to navigate, and loads quickly creates a positive user experience.

This, in turn, encourages visitors to stay longer, explore more content, and engage with your brand. Positive UX leads to higher conversion rates and customer satisfaction, which are essential goals of digital marketing. UX considerations should also extend to mobile devices to accommodate touch interactions and mobile-specific functionality.

Visual Appeal

Aesthetically pleasing designs can make a significant impact on user perception and engagement. Consider using visually appealing elements such as high-quality images, well-chosen color schemes, and appropriate typography. The visual design should align with your brand identity and create a consistent experience across your digital marketing channels. 

Keep in mind that an impressive website design can help you create a positive first impression with potential customers. By using clear and concise language, high-quality visuals, and a user-friendly interface, you can make your website a valuable resource for potential customers and help them learn more about your brand.

Content Organization

Effective content organization ensures that users can find the information they need easily. Use clear headings, subheadings, and bullet points to break up content and make it scannable. Implement a logical site structure and incorporate internal linking to guide visitors through your website and improve search engine optimization (SEO).

SEO Optimization

Design and SEO go hand in hand. Web design elements can significantly impact your website’s visibility in search engine results. Search engines consider factors like website structure, mobile-friendliness, page load speed, and use of relevant keywords when ranking websites.

Consider the use of structured data markup to enhance search engine visibility and improve your website’s chances of appearing in relevant search results. Incorporate important on-page SEO elements such as meta tags, keyword-based URLs, and optimized headings.

By using effective keywords and phrases, you can make it easier for potential customers to find your website when they search for products or services like yours. Remember, a well optimized website can help you improve your search engine ranking by making your website more user-friendly and relevant to search queries.

Conversion Optimization

Web design plays a vital role in optimizing your website for conversions. So, design your website with conversion goals in mind.  Effective design elements, such as clear calls-to-action (CTAs), strategically placed contact forms, and persuasive landing pages, encourage visitors to take desired actions, such as making a purchase or filling out a lead generation form. By designing intuitive user flows and removing any barriers to conversion, you can increase the conversion rates of your digital marketing campaigns.

It is advised to conduct A/B testing to refine your design and continuously improve conversion rates. By optimizing the user journey and providing a frictionless experience, you can maximize the impact of your digital marketing campaigns.

Brand Consistency

Web design helps to establish and maintain brand consistency across digital marketing channels. The design elements, color schemes, typography, and imagery used in your website should align with your brand identity. Consistent branding creates a cohesive user experience, reinforces your brand messaging, and builds trust and recognition among your target audience. This consistency extends to other digital marketing efforts, such as social media profiles, email campaigns, and online advertisements.

Building Credibility

A well-designed website can help you build trust and credibility with potential customers by demonstrating your expertise and professionalism. By using high-quality visuals, clear and concise language, and a user-friendly interface, you can create a website that visitors will trust and want to do business with.

Mobile Responsiveness

With the proliferation of mobile devices, having a responsive website design is crucial for digital marketing success. Mobile responsiveness ensures that your website adapts and functions well on various screen sizes, including smartphones and tablets. This is essential because an increasing number of users access the internet through mobile devices.

A mobile-friendly website improves user experience, reduces bounce rates, and positively impacts your digital marketing efforts, such as mobile advertising and mobile search optimization. With the help of a professional web development company, you can come up with a mobile friendly website that perfectly fits on every screen size.

Driving Organic Traffic to Your Website

A quality website design can help you drive traffic to your website from a variety of sources, including search engines, social media, and email marketing. A well-optimized website will attract more organic traffic, improving your overall digital marketing efforts. Higher rankings lead to increased organic traffic and enhance the effectiveness of your digital marketing efforts. 

By using effective SEO, social media marketing, and email marketing strategies, you can attract more visitors to your website and convert them into leads and customers.

Seamless Integration with Digital Marketing Channels

When it comes to developing your website, make sure it seamlessly integrates with different digital marketing channels. Incorporate social media sharing buttons, email subscription forms, and other relevant calls-to-action to encourage users to engage further and stay connected with your brand.

Furthermore, consider integrating tracking and analytics tools to measure website performance, visitor behavior, and conversion rates. These insights are valuable for evaluating the effectiveness of your digital marketing campaigns. By tracking user interactions, you can identify areas for improvement, refine your marketing strategies, and make data-driven decisions to optimize your digital marketing efforts.

More Leads and Sales

A perfectly designed website can help you generate leads by providing clear calls to action and making it easy for visitors to contact you. By using effective forms and landing pages, you can capture the contact information of potential customers and nurture them through the sales funnel. 

With the help of a great website, you can drive more sales by making it easy for visitors to find and purchase your products or services. By using clear product descriptions, high-quality images, and a secure checkout process, you can make it easy for visitors to convert into customers.

Fine Tune Your Website Design when Marketing your Brand

Remember, design is an iterative process, and ongoing optimization is crucial to stay relevant and effective in your marketing efforts. A digital marketing company in Dubai can better guide you on how to fine tune your website design in line with your marketing goals. A professional team of digital marketing experts can help you to create a cohesive and impactful brand experience for your audience.

Here are some tips on how to fine-tune your website design when marketing your brand:

Use high-quality visuals:

Visuals are a powerful way to capture attention and engage visitors. Make sure your website uses high-quality images, videos, and infographics to break up your text and make your website more visually appealing. When the color scheme, typography, and other design elements perfectly align with your brand identity, it can better resonate with your target audience.

Keep your website content concise:

Visitors should be able to quickly and easily find the information they’re looking for on your website. Use clear and concise language to make it easier for users to understand.

Add Multiple CTAs:

Include clear calls to action on your website, such as contact forms and email addresses. This will make it easy for visitors to get in touch with you if they have any questions or want to learn more about your products or services.

Use effective SEO techniques:

SEO (search engine optimization) is the process of improving your website’s ranking in search engine results pages (SERPs). By using effective SEO techniques, you can make it more likely that potential customers will find your website when they’re searching for products or services like yours.

Track your analytics:

Once you’ve launched your website, it’s important to track your analytics to see how visitors are interacting with your site. Utilize website analytics tools for lead targeting and gaining insights into user behavior, including bounce rates, conversion rates, and user flow. This will help you identify areas where you can improve your website design and marketing.

Make sure your website is mobile-friendly:

Today, nearly everyone is using smartphones and tablets to access the internet. Marketers need to make sure their website is mobile friendly and navigate on a variety of screen sizes.  

Test different design elements.

You can use A/B testing to test different design elements on your website, such as the placement of call to action buttons, the color scheme, and the length of your website copy. This will help you determine which design elements are most effective in converting visitors into leads or customers.

Wrapping Up

Web design and digital marketing are intertwined. By investing in a well-designed website, you can improve your chances of success in the digital world. By aligning your web design with your digital marketing goals, you can create a seamless user experience, enhance brand visibility, drive more traffic, and increase conversions, ultimately leading to the success of your online marketing initiatives.

The post The Role of Web Design in a Successful Digital Marketing Strategy appeared first on Branex Official Blog.

As the statistics suggest that the SaaS industry will grow more competitive, making it essential for SaaS companies to get their marketing game strong. When it comes to promoting your SaaS business, marketers experience a unique set of challenges. The marketing funnel and buyer’s journey are entirely different from traditional businesses. There is no tangible product that you can show to your prospects, making it more challenging for SaaS marketers to reach the target audience.

For SaaS companies, convincing potential customers to integrate their software product into their business strategy is no easy feat. Whether you want to create brand awareness, earn an email address or encourage prospects to sign up for a free or premium version, marketing your SaaS product can help you achieve your goals.

Implementing some of the best SaaS marketing strategies will definitely convince your future consumers to buy your product and get more conversions.  

Let’s discover.

SaaS Marketing Strategies

1. FREE Product Trials

Every SaaS business should implement the strategy of product trials into their marketing plan to get more leads. Believe it or not, trials are the most effective tools for SaaS companies to sell their software products to their tech-savvy audience. By giving your potential customers an opportunity to trial your product, you can increase your chances of driving more sales.

A study conducted by Invespcro suggests that 70% of trial users are more likely to buy a premium version after reaching the free limit. So, incorporate free trials into your SaaS marketing plan and encourage people to use your product and explore the benefits your product has in store for them.

2. Effortless Signup

Obviously, no one wants to experience a frustrating registration process to use your product. Offering a hassle-free signup process will have a positive impact on your conversion rate. You can use third-party authentication services to make the signup process easier and smoother. Integrating Google, Facebook, Twitter, and LinkedIn into your registration process will eliminate the need for email verification.

To make the signup process easier, remove unnecessary fields from the form. For instance, if your signup form includes company name, designation, number of employees, chances are you will have a significant reduction in the conversion rate.

A study suggests that companies that don’t require credit card details at the time of registration successfully convert 2X more paying customers than those who ask for a credit card for the signup process. If you want more and more people to try the software platform, don’t ask for credit card information in a free trial. Remember, hassle-free signup process is the key to successful SaaS marketing. 

3. Clear Pricing Strategy

It is one of the most effective SaaS marketing strategies that can help you achieve the desired results. No matter what pricing structure you follow, the key is to make it visible to the users. Clearly state what features you offer with each pricing plan to eliminate any ambiguities of your customers. This way, your potential customers will set the right expectations when they browse the pricing plan.  

Source: Wave.Video

Approximately 40% of SaaS companies take a value-based approach for the pricing strategy, while 50% of SaaS businesses prefer user-based pricing plans. List down the features of specific plans on the pricing page; don’t forget to mention annual or monthly billing structure. Show a crystal clear comparison of annual and monthly plans to help users choose the cost-saving option.

4. Introduce Deals and Discounts

There is no denying the fact that customers prefer brands that offer special discounts and promotional offers. Especially, when it comes to buying a SaaS product, people don’t want to pay full price. SaaS businesses can also take maximum advantage of this important marketing strategy to entice users to try their products. By offering exclusive discounts, you can attract more and more users and tell them what they can get with the offer.

According to a study, only 31% of SaaS companies are ready to offer discounts and usually 30 days is the free trial period. Many SaaS companies don’t prefer to offer discounts and only offer very little or occasional discounts and deals. To promote your business to a wider and right audience, start offering deals and discounts to fulfill customers’ expectations.

5. Limit Customer Choice

Offering your customers a variety of products is a great thing, but when it comes to SaaS marketing, it is exactly not the case. Believe it or not, limiting the range of options for SaaS customers is a great SaaS marketing strategy that works best. For SaaS companies, it is always a sensible approach to offer only a few choices to help make the purchase decision.

Provide your customers with fewer pricing plans so that they can easily choose from the available options. Make sure each plan clearly states the value proposition. This way, consumers can explore what each has in store for them and choose between them.

6. Create and Promote Content

It’s no wonder that content marketing is a result-driven SaaS marketing strategy that has become the preferred choice for many SaaS companies. Creating informative blog posts and interesting video content can help your prospective customers understand how to use your product and what are its amazing features.

One of the best things about content marketing is that it is a smart investment that gives you the best return on investment. Content has the ability to generate more leads while other forms of SaaS marketing such as PPC advertising will be effective only when you invest. Today, many SaaS businesses are using different types of content to promote their offerings and generate more leads.

Source: Dropbox 

Let’s take an example of Dropbox. The famous file sharing and storage service provider is creating targeted content for its prospective customers. You will find informative blog posts for businesses, tech-savvy customers and developers. Moreover, they frequently host webinars to bring awareness of their brand and explain the features to prospective clients.  

Your brand can also take maximum advantage of content marketing and highlight your product by using different strategies. For instance, you can host webinars, create blog posts, informative guides, share templates, video series, and podcasts.

7. Referral Marketing

Referral marketing is one of the best SaaS marketing strategies that can help your business generate high-quality leads. According to a survey, 80% of B2B marketers said that referrals are the primary source of lead generation. But the question is how to generate referrals?

Incentivize your customers to encourage them to refer your product in their circle. Running a loyalty program is another great idea that rewards customers by referring your product to other customers. Dropbox is using a successful referral marketing tactic to promote its services. They provide 16 GB of extra storage to those who invite their friends to signup for Dropbox.

Source: Dropbox

To Wrap Up

So here you go. These are a few actionable and proven SaaS marketing strategies that you should follow to achieve your business goals. Depending on your product’s features and the target audience, some strategies might work better than others. The key is to experiment with all these tips and tricks and choose the one that gives you the best results. You can analyze and optimize your SaaS marketing plan over time by figuring out what works best for your target audience. Hopefully, these SaaS marketing strategies will help you generate more leads, higher ROI and retain more customers.

The post Exploring the Result-Driven SaaS Marketing Strategies to Skyrocket Signups and Sales appeared first on Branex Official Blog.

Content marketing is one of the best strategies that can boost user engagement, build brand awareness and increase your revenue. According to a survey conducted by Content Marketing Institute (CMI) suggests that more than 91% of marketers rely on content marketing strategies to reach customers. The same survey suggests that 86% of B2C marketers believe that content marketing is a key strategy.

Different studies have shown that content marketing is a proven way to promote your business. Many marketers use this effective strategy to reach their target audience. Unfortunately, many marketers don’t know how to effectively use content marketing and strengthen their brand image.

There are many creative ways to produce engaging content, let’s discover some amazing content types that you can use in 2022.

1.       Guestographics

A guestographic is basically an infographic that a website posts in collaboration with other brands. The purpose of posting guestographics is to add value and drive natural links to pages on a website. It is a cost-effective strategy to build brand awareness, generate high-quality SEO backlinks and create meaningful relationships with other brands.

It is a win-win solution for the publishing sites and brands as it produces quality backlinks and strengthens your SEO strategy. If you haven’t tried this content idea yet, now is the time to publish an infographic on a publishing site along with a guest content that includes a link of your website you want to promote.

So, design guest infographics and partner with a famous website and ask them to include a link of your website on a specific keyword you want to rank for. When more and more people share your guestographic on social media, it will increase your brand visibility and get backlinks for SEO traffic growth. 

2.       Podcasts

Today people want informative and engaging content that helps them solve their problems and make their lives easier. Podcasts are one of the best content ideas many brands, entrepreneurs, startups and successful businesses are using to share useful content on a range of topics. Adding podcasts to your content marketing strategy is a worthwhile idea to create an engaging user base and provide value to your listeners.

According to Podcast Insights there are more than 2 million podcasts and podcasts listeners are more likely to follow brands on social media. By adding podcasts to your content marketing strategy, you can bring new life to your content and engage your listeners. All you need is to come up with an engaging topic that draws people towards your show and solve their pain points.

You can use podcasts for marketing purposes and tell people how they can use your services or products to improve their lives.

3.       Carousel posts

Carousel posts are the new and amazing way to boost user engagement, reach new audiences and drive more traffic to your website or blog. In fact, carousel posts are slide shows that serve as the most versatile tool for marketers that help them achieve their marketing goals.

According to statistics, carousel posts generate a higher engagement rate approximately 1.92% compared to images (1.74%) and videos (1.45%).

LinkedIn, Facebook and Instagram allow users to create carousel posts.

https://www.instagram.com/p/B06ScZLpOzj/

No matter which social media platform you use for creating carousel posts, this type of content can be used for the following purposes:

·         Promoting new service or product

·         Offering personalized recommendations

·         Sharing brand stories

·         Showcasing user-generated content

·         Displaying testimonials

·         Add a touch of creativity to your social media feed

4.       Screencast Videos

A screencast is an innovative way to digitally record informative and how-to videos directly from your computer screen. Screencasting allows you to capture your screen and record it, which helps you teach or share interesting ideas. For digital marketers, it has become easier to share tutorials, training videos, presentations and lessons to help their audience educate and take well-informed decisions. 

Viewers can easily watch the screencast whenever it is suitable for them and absorb the information at their own pace. Viewers can pause and replay the video and use it as a guide to get the answers to their questions.

Many brands are using screencast videos to share how to use their products, while some companies are using this content format to tell people about their services. You can also add this creative content type to your content marketing strategy and make the most out of it.

5.       Webinars

If you want to promote your business and reach a wider audience in 2022, you should try webinars. A webinar is just like a seminar, which is held online for a wider reach and brand promotion. It is a proven content marketing strategy that allows marketers and business professionals to interact with potential and existing customers in real-time.

According to statistics, more than 60% of businesses design webinars to entice users to convert and become paying customers. Approximately 54% of B2B professionals watch webinars almost every week.

Webinars are a great content marketing strategy that can help brands in a number of ways, including:

promote your brand, its products and services

·         Greater content creation

·         Improving SEO performance

·         Increasing brand awareness

·         Better user engagement

Many brands use webinars to generate high-quality leads, increase brand awareness and build a strong relationship with customers.

Over to You

Keep in mind that content is a true representation of your brand. If done right, your guestographics, screen casting, carousel posts, podcasts and other type of content work well for your brand. Content has the potential to drive high-quality leads, boost conversion rate and user engagement. Experimenting with these creative content types is an awesome idea to fulfill your audience’s needs and provide them with relevant, to-the-point and useful content that entice them convince and convert. 

The post 5 Amazing Content Types Every Marketer Should Try in 2022 appeared first on Branex Official Blog.

53% of marketers believe that video helps them increase brand awareness, engage with their audience and build trust with potential customers. For brands, creating user engagement and building trust is the key to promoting their products or services. Videos, if used right can help businesses generate more leads, delight customers, and earn more profits.

Videos can help marketers to improve the overall buyer journey – from the awareness stage to the consideration and decision stage, it can improve your overall lead generation efforts. This is why many businesses made a video an essential part of content marketing services and used it effectively to generate high-quality leads and more conversions.

Many brands are using video as an important element of their online marketing campaigns and use it frequently to get greater returns. According to HubSpot, personalization and video marketing is a powerful combination that can capture your prospect’s attention.

Whether you are running a B2B or B2C company, video marketing plays a major role in convincing prospects to make a purchase decision and become your customer. If you are using video in your marketing campaigns, now is the right time to harness the power of video marketing to connect with your target audience.

Interesting Video Marketing Statistics 2021

·         Today’s users spend 2.6x more time-consuming video content than concentrating on pages without video.  

·         83% of marketers believe that video marketing produces a good ROI and helps them drive more traffic to their website.

·         74% of marketers say video has more potential to convince and convert than any other type of content.

·         Video is projected to account for 82% of online traffic this year.

·         Adding videos to email marketing campaigns can increase the click rate by 300%.

·         Embedding a video on your landing page can increase the conversion rate by up to 80%.

·         60% of B2B and B2C marketers are ready to use video content for marketing.  

The question is how to use video content creatively to make it work for your organization? Let’s explore how digital marketers and social media managers can incorporate videos into their digital and email marketing strategies to earn prospects’ attention in this competitive world.

1.       Gated Content

2.       Embed Video in Landing Page

3.       Use a Powerful CTA

4.       Subscriptions

5.       Embed Videos in Emails

6.       Video Retargeting Ads on Social Media

7.       Leverage Video Testimonials

8.       Use Videos for On-boarding

Video Marketing Tactics to Generate Qualified Leads

1.       Gated Content

Generating high-quality leads is the ultimate goal of video marketing. Using gated content is a great strategy to attract potential customers and persuade them to make a purchase decision. All you need is to use a metaphorical gate that asks viewers to provide their contact details, such as name and email address to access video content.

Marketers can use this strategy by simply using a form at the starting on in the middle of the video. According to Wistia, videos that include a form within the first 20% of the video received a 43% conversation rate. I think this number is enough to include a form in your video content and if your goal is to generate leads it is worth thinking about where to include a form in the video.  

The strategy of gated content works best for informative videos, product trials, demo, case studies, webinars, and industry analysis reports that convince desperate viewers to provide their contact information to access the content they can’t find elsewhere.

So, next time you create video content, use the strategy of gated content, include a form in the middle of the video to excite prospects to learn what you offer.  

2.       Embed Video in Landing Page

It’s no secret that the goal of the landing page is to convince visitors to learn more about the product or service by clicking the CTA button. Integrating a video into a landing page is undoubtedly a sensible strategy that can help you convey your message in a more compelling way.

Believe it or not, adding video to the landing page persuades visitors to convert. According to a study conducted by Eye View Digital, embedding videos on a landing page can increase the conversion rate by up to 86%. It is a highly effective strategy to convince visitors to stay longer on the page and explore the benefits of your products or services.  

Furthermore, adding a video to the landing page can increase the trust factor by giving your brand a human face to explain the benefits of your products and what your brand has in store for their customers.

3.       Use a Powerful CTA

Okay, this is something very important marketers need to carefully consider when it comes to making your video a big hit. If you don’t include a persuasive CTA in your video, you are missing out on the great potential of converting prospects into customers. Whether your goal is to collect emails to create a list of subscribers, ask viewers to follow your brand on social media, or want visitors to request a consultation, adding a CTA to your video can help you achieve this goal. A famous video marketing platform Vidyard allows marketers to add a strong CTA directly to your video. Adding a CTA to your video content guides viewers to take the desired action and move further down the sales funnel.  

You can also use YouTube Annotations and Cards to create powerful CTAs to make a video more exciting and interesting. You can include a URL, email address, or phone number to help prospects find detailed information and move further down the marketing funnel.  

4.       Subscriptions

Many marketers run a YouTube channel where they share informative and interesting videos to increase brand awareness and market their brand, services, and products. YouTube gives viewers an opportunity to subscribe to the channel so that they will automatically notify every time a channel uploads a new video. It gives you a great opportunity to get more returning customers who are already interested in your brand’s offerings and services.

5.       Embed Videos in Emails

Including video in your email marketing campaigns can lead to open rate increases of 6%. It is important to note that An email including a video can reduce your unsubscribe rate by 75%. Embedding videos in email marketing can help you:

·         increase conversion and click-through rate

·         boost email open rate

·         reduce the unsubscribe rate

·         build trust

·         get more social media shares

·         strengthen your SEO efforts

6. Video Retargeting Ads on Social Media

If done right, retargeting campaigns can take your marketing campaigns to a whole new level. It provides marketers with a great opportunity to generate multiple impressions by showing personalized content to each person based on their interest and stage in your sales funnel.

If your prospect has given their contact information via personalized video landing page and getting emails and newsletters from you. It is the right time to leverage retargeting video ads to convince them to consider your brand when it comes to making a final purchase.

Make sure to provide great value through video retargeting ads; you can use tutorials, tips, and tricks, how-to guides, or anything that is helpful for your potential customers. Using video in your retargeting ads can be used to provide additional information, such as sales or upcoming new products to bring excitement among your potential clients.

Remember, the goal of video retargeting ads is to create user engagement, raise brand awareness and remind your leads about your services or products. Don’t try to use sales tactics, it will simply ruin your brand image. Share your brand value or story via video content by entertaining, inspiring, and engaging your audience.

7. Leverage Video Testimonials

Providing your prospective customers with social proof is one of the most effective marketing tactics that can help marketers nurture leads and get them to convert. Video testimonials are one the best types of social proof that your brand can use to eliminate all the doubts and fears about your product or service.

In a video testimonial, a customer or brand shares their experience about your brand and how your products or services helped them to drive positive results. By providing external validation, you can easily build trust and establish your brand as a trustworthy and reliable source from where your potential customers can get quality products or services.

According to statistics, 47% of people prefer to watch a testimonial video as they want to see how a product or service actually works. 77% of people say that video testimonials are too convincing and help them make a purchase decision.

A video testimonial can humanize your brand while putting a face to your products.  

If you’re not using video testimonials yet, try incorporating them into your landing pages, emails, social media and allow your potential customers to see what other people talk about your brand. It shows your existing clients and customers that you value their opinion and encourage them to speak positively about your products, services, thereby adding further credibility.

8. Onboarding Videos

When it comes to welcoming new users to a platform, using a video is an intelligent way to educate them about your products and introduce exciting features and usage. 74% of customers watch a video to understand how to use a mobile app or website better.  

Using customer onboarding videos can help your new clients learn how to make the most out of your services. With the help of onboarding videos, you can

·         Inform your customers about the core functions and value proposition of your products.

·         Explain a product, service, concept, message, or brand in detail.

·         Provide support and train your customers to get the best user experience.

·         Improve customer retention rate

·         Build long-term relationships with customers

To Sum, All Things Up

Hopefully, incorporating these effective video marketing tactics into your digital marketing strategy will help you attract a wider audience and improve your lead generation efforts. Try these video marketing techniques to get high-quality leads and achieve sales goals this year. 

The post 8 Result-Oriented Video Marketing Tactics to Generate Qualified Leads appeared first on Branex Official Blog.

Internet users heavily rely on the information available online, therefore having an online presence is essential to survive in this age of digital transformation. Focus on building a strong brand identity is one of the most practical steps you need to grow and scale your business. For businesses or brands that offer services or sell products, maintaining their online reputation has become a necessity. 

Today, many established enterprises and large corporations are willing to invest more in strengthening their online marketing efforts to get more traffic and generate more sales. Did you know 97% of consumers use the internet to find local businesses and 85% of consumers read online reviews before making a final decision on what they find online. If you want to survive in this digital world, it is important to build your online reputation.

If you are wondering what is Online reputation management (ORM), why your brand needs online reputation management, online reputation management best practices, how to manage your online reputation, top Online Reputation Management tools, this blog includes everything you need to create a better understanding of online reputation management.

Let’s explore.

What is Online Reputation Management?

This is for business owners who are unaware of the term online reputation management:

Online Reputation Management (ORM) is a process of building a positive brand image by managing how online users see when they search for your brand. It includes all the techniques and strategies that help you ensure users find positive reviews when they look for your brand via Google searches, social media sites, forums, video sites and social networking platforms and different other platforms.

In short, it includes controlling and managing how people are searching for your brand and addressing anything that can affect your brand image. By following the best online reputation management practices, you can positively improve your brand image on online platforms.

Online reputation management is not limited to businesses only, it is important for entrepreneurs, celebrities, freelancers, students, and professionals to enhance your personal brand and closely monitor your online reputation.

Online Reputation Management Best Practices

In this tech-savvy world where everything is digital, creating a website, building a mobile app, or regularly posting on social media isn’t enough. You need to maintain your online presence to grow your brand and generate awareness. If review platforms are not closely monitored and respond quickly, it will have a negative impact on your bottom line.

Here are some of the best online reputation management strategies you should follow to create a positive brand image:

–       Monitor online platforms regularly to actively engage with your audience. Respond to positive reviews and negative comments both to show authentically that your brand actually cares what people think about your services or products.

–      Make sure to keep your responses authentic and positive. Specially thank your customers for posting positive comments about your brand.

–      Address complaints and bad reviews on social media and networking sites by contacting the customer directly and discussing the best possible options to solve his/her complaint.

–      Don’t delete bad reviews or comments. Instead, send a timely response to your customers who have had a bad experience with your brand. Do your best to maintain your online reputation by quickly responding to negative comments or reviews. 

–      Listen and engage with your customers and try your best to improve your products’ quality. By hearing your customers’ opinions and experiences about your brand, you can make positive tweaks to your branding and digital marketing strategy.

Why Does Your Brand Need Online Reputation Management?

It is important for every business to closely watch their online reputation across every online information platform and engage properly. Keep in mind your online reputation is the first thing people look for when searching for your brand online. People won’t buy your products or services, if they see other users don’t trust their brand. So, do your best and improve your online reputation.

Remember, building up your online reputation is a time-consuming process that gives you excellent results. Here is the list of reasons why your business should maintain online reputation management. 

–      Develop credibility among consumers

–      It helps eliminates negative publicity

–     Gives your brand higher online visibility

–      Support transparency and consumer engagement

–      Improves your website search engine rankings

–      Manages low reputation by making necessary adjustments

–      Increases positive returns

–      Builds trust

–      It boosts sales

–      Builds a positive brand image

Top Online Reputation Management Tools

 Thanks to the latest technology, there are a number of tools that will help you efficiently monitor your online reputation.

•         Mention

•         SimilarWeb

•         Reputology

•         The Brand Grader

•         The Mozbar

•         Go Fish Digital

•         Buffer

•         Get Five Stars

•         SendInBlue

•         Buzzsumo

•         Social Mention

•         SEMrush

•         SentiOne

•         ReviewPush

•         Chatmeter

•         RankRanger

•         Meltwater

•         HootSuite

How to Manage Your Online Reputation?

2021 is the right time to strengthen and protect your online reputation as people search your brand to see what your customers think about your company. 84% of marketers agree that building a strong digital presence is necessary to earn customer trust. 76% of retailers harness the power of user-generated content to build brand credibility.

The key to a successful, positive online reputation is to ensure only good things are written about your brand. Building a strong online reputation management strategy can help you achieve this goal. Here are some important techniques that will help you manage your brand’s online reputation.

Embrace Social Media Marketing for ORM

Social media marketing, if done right can have a strong impact on your brand. Today, many brands are leveraging social media marketing platforms for managing their online reputation. You should also create accounts on the popular social media sites, including

•         Facebook

•         Instagram

•         Twitter

•         LinkedIn

•         YouTube

Post relevant and informative content to create user engagement and build brand credibility. Stay active on social media by connecting with others within your industry and like/comment on others’ posts.

Participate in Forums and Discussion Boards

Online forums and discussion boards, such as Reddit and Quora are the perfect places to strengthen your online presence. These are the places where people discuss their problems and look for the best possible solutions. Participating in forums, threads and discussion boards can be an excellent way to connect with your potential customers and industry influencers in your niche community.

Think twice before posting anything on these forums and online discussion sites as any wrong information or controversial statement can lead to an argument or harmful conversation online that may affect your brand reputation.

Your customers or potential customers are most likely to share their experience with your brand on these platforms. Carefully monitor these discussion points and threads to see what people are saying about your brand to instantly reply to bad comments to prevent your brand from negative publicity. 

Post Regularly on Blogs

Blogs are the platforms that share useful information to educate users and help them make a well-informed decision. It is essential to post high-quality and relevant content on your blogs. Every post you write can help your business website rank higher on search engines, thereby improving your online reputation.

Create more content for your target audience to help them solve their problems and increase your chances of getting a top position in the SERPs. You can choose famous blogging platforms such as Blogger, Medium, Tumblr, WordPress, or your own website for blogging.

Create Unique, Interesting Content

When it comes to online reputation management, it is important to create unique, high-quality, and informative content for your audience. Video, images, infographics, slideshows, webinars, podcasts are some of the best content types that your brand should consider to present yourself. Remember, fresh and unique content has higher chances of getting top position in the search engines compared to outdated content.

Review Sites and Online Directories

Today’s consumers are tech-savvy. They love to share their positive experience on review sites and online directories. Google My Business, Bing Maps, Yelp, TripAdvisor, Angie’s list are a few listing websites for local businesses. These comments serve as an endorsement for brands and help them attract more and more customers.

While it sounds great to read all positive comments about your brand. But what if someone shared a negative comment. It can be extremely damaging for your business, if not addressed properly. Respond to the review promptly and take the comment seriously. Come up with a better alternative solution to fix the situation and turn the negative experience into a positive one. 

Final Words

All in all, online reputation management matters a lot for businesses to stay ahead of the curve in this competitive market. It will only be possible when you improve your personal brand and follow the best online reputation management practices. Hopefully, this online reputation management guide will provide you with an in-depth understanding of this important aspect that plays a vital role in your business’s success.

The post Online Reputation Management (ORM) – Why Your Brand Needs It? appeared first on Branex Official Blog.

The holy month is of great significance in Muslim countries, especially in the Middle East. Despite the fact that Dubai is a highly modernized city, the month of Ramadan is celebrated with more respect and dignity. During this time of the year the act of worship such as prayer, reading the Quran, generosity, and charity are encouraged.

When is Ramadan 2021?

Ramadan in UAE is most likely to fall on Monday, 12 April 2021 and end on Wednesday, 12 May 2021. However, it is not confirmed; the moon sighting determines the actual date. As per the UAE labor laws, working hours are reduced by two hours across all industries and business sectors for Muslims and non-Muslims both.

How Can Marketers Capitalize on this Holy Month?

Whether you are running a small business in UAE, or an established organization, Ramadan Kareem is a great opportunity for marketers and brands to earn more leads and generate more sales. There are a number of creative ways in which brands can effectively market during Ramadan 2021. By creating effective Ramadan marketing campaigns, brands can better position themselves in the market and grab the attention of more and more customers.

If you haven’t optimized your business strategy to engage and interact with people in Ramadan, now is the time to create an effective Ramadan 2021 marketing strategy to maximize your profits.

Plan Ahead

If you are planning to market your products or services during this holy month of Islam, you need to plan ahead. Start working on your campaign as soon as possible. From creating the marketing messages to designing a dedicated landing page, creating emails to making some important design changes to your website, planning early can save you time and bring a higher ROI.

Focus on Creating Ramadan-Relevant Content

It is a great idea to tailor your content as per the Ramadan theme to connect with your audience and boost viewership. It is an extremely daunting task for many marketers to come up with content that excites viewers, builds connection and encourages them to consider your brand for future interaction. You can harness the power of storytelling to make your content more engaging and connect with a wider audience.

When it comes to creating customized content for your marketing campaign, it is important to make sure the content, discount offers, and design are relevant to users’ specific Ramadan needs. It is key to making your Ramadan marketing campaign a huge success and generates maximum engagement and conversions.

Use Creative Ramadan Symbols

It is important to use special Ramadan symbols, such as dates, crescent moon, lantern, and teapots are a few famous Ramadan symbols that you can use in your advertising campaign. It is a great strategy to increase brand awareness and keep your company on top of your customers’ mind.

Let’s take an example of Coca Cola. The brand came up with a unique Ramadan marketing idea. Instead of updating their logo for Ramadan, they introduced a “no label campaign” in the Middle East.

The brand decided to remove its logos from its cans during the month of Ramadan. The ultimate goal of this campaign is to encourage people not to judge one another.

The no-label iconic Coca Cola cans have one blank side, and the other side reads“labels are for cans, not for people.”The brand wanted to spread the message during Ramadan to forget stereotype and help each other.

It is advised to update your company logo, brochures, flyers, web design and other design material to improve your connection between your brand and customers.

Plan for Eid-al-Fitr

Don’t forget to add Eid-specific discounts and content in your Ramadan marketing campaign to make it a huge success. As users’ shopping intent will increase at the end of Ramadan, it is a great time for marketers to provide users with special deals and offers that will surely encourage them to prefer your brand over others.

Run Video Ads

The usage and consumption of video content increase dramatically during the holy month of Ramadan. Marketers can make the most of this time to run video or banner ads for marketing their products or services. Brands should be cautious when creating ads for their services or products and make sure their advertising campaigns are respectful of Muslim culture and tradition.

Let’s take an example of IKEA, a renowned brand for furniture, lighting and home accessories.

Let us make your Ramadan a little more comfortable this year. pic.twitter.com/vHyDts9CCo

— IKEA UAE (@IKEAUAE) May 6, 2018

The ad is smartly promoting IKEA products by showing the tag line, “let’s make your Ramadan a little more comfortable.”

Promote Your Products at the Right Time

Marketers are advised to make sure their ads are aligned with the religious tradition of Muslims and are always respectful. For instance, if you are a restaurant business, it is not a good idea to run your marketing ads during the day time. In order to get maximum engagement, it is advised to schedule your ads and marketing messages after-iftar time.

Final Thoughts

Ramadan is a time of increased online activity. People use their mobile phones more and spend more. It is a perfect time for brands to create Ramadan-themed campaigns for their customers and take advantage of this shopping season. By following these simple tips, you can create an awesome Ramadan 2021 marketing campaign that will help you gain more user engagement and maximum ROI.

The post How Can UAE Brands Run a Successful Ramadan 2021 Marketing Campaign? appeared first on Branex Official Blog.

“Account based marketing is a term specifically used in the business to business marketing environment where businesses usually custom design highly personalized marketing campaigns to create the best engagements with individual accounts.”

Moving into 2021, what I have learned so far is that now that this type of marketing is now becoming more streamlined & well-optimized. It’s one of the reasons why I believe that ABM is becoming quite a popular concept among B2B marketers and have a clear chance of being used abundantly in the coming time. It will have a maximum effectiveness ratio in the coming days. As far as the statement goes, why will it be such a cherished marketing strategy in 2021? Well here are some clear facts to address.

• According to Hubspot, more than 67% of businesses leverage the power of ABM marketing.
• According to Engagio, 29% of the overall marketing budget went to ABM marketing back in 2019.
• Topo Researched that there was a 41% increase in the ABM budgets in the year 2019.

The stats above are pretty evident why brands presently should focus on enhancing ABM strategies. Such account alignments can propel the future of sales and marketing strategies, especially for B2B companies. What are the long-term advantages of implementing Account Based Marketing in business?

Here are a few.

Benefits of Account Based Marketing for B2B Markets in 2021

Optimize Personalization Effectively

The future is all about personalization. And with the passage of time, personalization is becoming a key player in marketing. Using ABM strategies, a business becomes capable of developing and creating highly personalized business campaigns that can target single potential clients. Marketers are more well-equipped with the needs and want of the customers, which allows them to create eye-catching creatives that are specifically designed to suit the potential customer requirement. In the near future, B2B marketing will significantly rely on personalization, and here’s where ABM can win audiences better.

However, when personalizing don’t invade anyone’s personal space because it’s unethical.

It Will Align Sales & Marketing Effectively

If you want to succeed in B2B marketing, you need to establish a clear and concise way to align sales & marketing under a single roof.

When it comes to winning an audience, it is essential that marketing & sales should work in unison to achieve a common goal, that is to provide the best customer experience. With ABM in effect, the sales team can work more effectively with marketing by sieving out the most potential customer profiles and key accounts, and then create customized campaigns for the following accounts. Customers will eventually feel more empowered when tailored campaigns will make them feel special. And the chances of taking action will become more imminent.

It Will Speed Up the Sales Pipeline

One of the increasing benefits of opting in for the ABM marketing and sales approach is that it allows you to target only the key customers who are the most influential decision-makers within the firm. By custom tailoring campaigns to specifically target a few key accounts, you will get a significant boost in your sales pipeline. It’s one of the reasons why ABM is of great benefit when in the future of B2B marketing.

How Does ABM Marketing Works?

When it comes to ABM, it all starts with creating meaningful segments and utilizing powerful marketing tactics to reach out to potential key account holders. You can reach these individuals through a number of channels such as social media, paid media, landing pages, lead magnets, and emails.

There are three phases to accomplish Account Based Marketing (ABM)

Phase # 1: Find Out Key Account Holders

Search up potential accounts of individuals who are decision-makers within a respective industry. You can easily find out some people who have a central role in operations and business dealings.

Phase # 2: Invest in Building a Powerful Content Strategy

Next up is content creation. You have to be smart when creating a powerful content strategy that can help you convert visitors without breaking a sweat. When pitching high-end customers, you don’t want to sound too salesy or you don’t want to come out as somebody with a blatant pitch. Focus on the needs & wants of the key accounts that you want to reach out to. Do whatever you can to communicate value to them. To do so, you may have to perform thorough long-term research on your clients.

Phase # 3: Now Identify Ways to Reach Them

Once you have found out the key account holders and authority figures in your specific niche, and you have created a powerful content strategy, it’s time for you to find out ways in which you can reach them. Start by searching where your key account holders mostly spend their professional time. One place to look for them is LinkedIn. It’s where they usually associate themselves with businesses. Now use your well-optimized content strategy to reach out to these individuals. Use measuring tools and other forms of metrics to analyze how your content is performing. You can do all that with the help of a CRM.

In a Nutshell

If you want to upscale your sales game, then you should understand how you can leverage the power of ABM to make the most out of your efforts. When talking business, it’s all about how effectively you can communicate with your target audience and how you can provide value to them. Is your business in Dubai seeking to put together a powerful B2B marketing strategy?

Branex Digital is interested in helping you bring qualified leads and generate sales abundantly.

The post B2B Marketing & Sales in 2021 with Account Based Marketing appeared first on Branex Official Blog.

Research data from Airbnb and Oyo provide such research metrics that indicate what people are interested in searching during the lockdown phase. While we can’t say for sure how many people will be interested in travel and tourism once the lockdown lifts, but if there’s one thing for sure, many individuals are abundantly searching such key terms and searching up the latest trends in tourism.

Based on what the people are searching for, we have come up with a few basic marketing strategies for UAE tourism industry that we believe every tour operator offering its services in the UAE should consider.

With more than a million people searching key phrases like best hotel rooms to stay and cheap airline tickets, it’s only fair if you, as a tour operator, should dive into tested online tactics to boost your business.

What are the marketing tactics that can outshine your tourism business from the rest? Read on.

Understand What Your Target Audience is Searching

Whether you’re operating in the UAE’s travel & tourism industry as an independent ticketing website, a homestay aggregator, a vacation aggregator or something else related to online tourism, your target market is a subset of the overall search volume falling in the travel & tourism category.

As a tourism business, if you’re going to target a wide audience, there’s a high chance that you may fail to get the attention you desire for your digital business. Hence, it is best that you select a subset.

For example, if somebody is more interested in going on a cruise in Dubai, you can make use of that audience and market them with the best discounts, travel packages, cheap hotel stays and more. You can survey such audiences by using dedicated tools from Google & Bing, which provides in-depth detail on searches performed by defined demographics.

For instance, 68% of the searches, including the key phrase “vacation ideas” are usually performed by the female gender belonging to the age group 35-49. Relevant searches will provide in-depth detail on who your target audience is and it will help you devise a much powerful content marketing strategy to grasp their attention & convert.

Understand that Online Search Experience Changes

Search experiences have changed from the traditional ways of coming across a paid ad and clicking on it to engaging and emotionally exciting the audience through compelling content.

Content has become a pivotal source to make sure the audience develops an interest in your service.

Some use pictorial graphics and a remarkable story-telling to grasp the attention, while others create Vlogs and publish them on platforms like YouTube and other platforms to attract their audiences.

One way or the other, the online research experience has grown from just clicking an ad impulsively to a refined research-oriented approach where people spend time before they decide their next destination. Right now, COVID 19 is having quite an impact on our lives because of which many of us are under strict lockdown. Numerous people now have plenty of time on their clock, which has given them the opportunity to plan their vacations. Once the lockdown lifts, some of them will require inspiration to pick their plans up from where they left off and more emotional experience can help.

Just like the target audience, marketers working to stabilize the tourism industry in UAE should also focus on creating such memorable experiences for their target audience when they have the time. Once the lockdown lifts, they will have plenty of time to share these experiences on social media and websites to engage their target audience. Create experiences & plan specific content to get the best.

Understand that Tourism and Vacations is Time-Bound

UAE is a tropical region and because of its atmosphere, a majority of people visit UAE for their vacations in the summer season. The search volume on Google presents the same suggestion. People eventually start searching about vacations from April and carry on forward until September. If you are an SEO marketing executive working in an SEO based firm, you will eventually observe that most of the searches performed for theme parks and hotels are done in these four months of the summer season. Now depending on which market you serve, use powerful content to engage audiences during the right time of the season.

Whether you like it or not, this should be a core part of your overall digital marketing strategies for UAE tourism business operating in the heart of the UAE.

Lastly, In the Wake of Social Media Ads, Don’t Forget Email Marketing

Do you know that a research conducted by Monetate reveals that nothing converts visitors more effectively than a well-designed email campaign? Yes, the power of email marketing goes beyond that.

Compared to social media campaigns, the email market still has a better ratio of getting read.

It all bubbles down to how effectively you have worked on preparing the best content for your emails. If you are using a decent template to complement your tourism packages and an interesting way to reach out. You will simply be amazed at how many individuals are just interested in travelling.

Those who didn’t even plan just might accept the affordable prices you’re offering and come visit.

In Conclusion

UAE is the heart of tourism where people from around the world visit to spend their summer vacations. This pandemic has now become a part of our lives. It’s something that we can’t ignore and we will now have to accept and live with it. Slowly, the markets are now reopening in different parts of the world and effect, so is the tourism industry. The world is now going back to its normal life soon.

As a tourism business, if you’re unable to devise a digital marketing strategy, then you’re only going to fall behind in the rat race. Branex is a web design and digital marketing company that caters to the services of creating remarkable digital strategies and online products to sell your business remarkably in the market.

Do you want to build yourself a thriving online presence? Contact Us now and let us help you build it.

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