It’s time for a celebration. It’s time to embrace delicious traditional cuisines & shopping extravaganza. The late Sheikh Zayed bin Sultan Al Nahyan used to celebrate UAE National Day with its full zest. The day named after ‘This is Zayed’ accounts for the grand celebration for the people of the United Arab Emirates.

To honor & reflect the spirit of the union of all the seven estates marks a great achievement for the people. It’s time to bring your family & friends to celebrate the festive activities with its full-swing. Enjoy, shop, and celebrate the existence of this wonderful country. How can you miss the huge fireworks?

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Create Impact. Engage Your Audience. & Boost Sales on this National Day.

It’s time to re-visit the 10 must visits sights in Dubai. There will be a lot of celebration & a lot of discount waiting for you. You’ll be welcomed with open arms and you can enjoy food from every region of the gulf.

But before we start let’s look at the history of United Arab Emirates National Day. How it came into existence & what is its relevance to the people living in UAE?

History of the National Day UAE

In December of 1971, the rulers of Abu Dhabi, Dubai, Ajman, Al-Ain, Sharjah, and Umm al-Quwain agreed to unite, formulating the notion of UAE (United Arab Emirates). Later in February 1972, the seventh emirate, Ras Al Khaimah decided to join the conglomerate and become a single entity.

The idea of united colonization in UAE began soon after the British declared their willingness to withdraw from colonies and protectorates of the eastern Mediterranean. A meeting was held between Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Makhtoum and upon mutual consensus, they decided to unite, inviting the other Gulf Emirates to join hands. Although the British departed in 1968, the National Day celebrations started three years afterward in 1971, when the Emirates federal constitution approved the principle on Dec 1, 1971. The very next day, the seventh emirate decided to join hands as well. The current flag of UAE was raised in a hostel building, now known as the “House of Union”, where the heads of 7 emirates gathered to take an influential decision. Sheikh Zayed was the elected president of the union and Sheikh Rashid was the vice president of UAE. Each year, the 2^nd of December marks the festivities of the National day of UAE.

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As the day is approaching fast, the citizens of the United Arab of Emirates are teeming with enthusiasm, looking forward to celebrating the day with gusto and zest. Since this is a national holiday, for those who are not planning to be a couch potato for the entire weekend, here is a list of exciting activities and events that they can revel in:

Witness spectacular fireworks

One of the most prolific displays of joy in festive times is fireworks. At the event of the National Day of UAE, citizens can witness a spectacular display of fireworks at various locations across Abu Dhabi, Sharjah, and Dubai. Click here to know the best venues to glean a bird’s eye view of the enthralling phenomenon!

Indulge in family activities at the Yas Marina Circuit

Yas Marina Circuit is an ideal place for families to visit and have fun on National holidays. The circuit features various fun-filled activities for the National Day along with a vivacious spectacle of fireworks. Live music, storytime with Dr. Ahmed, henna painting, exotic dancers, and exquisite displays of traditional arts and crafts are some of the most tempting things to do at the circuit!

Must Read: Leadership Qualities of (Crown Prince) Sheikh Mohammed Bin Zayed Al Nahyan

Fly to exotic destinations

With National Day encroaching fast, the national carriers of the United Arab Emirates are offering startling discounts to travelers from around the world. Emirates Airlines also offers air tickets at discounted prices to provide pocket-friendly and luxurious traveling options to exotic destinations worldwide.

Alternatively, businesses across Dubai also offer exclusive National Day discounts to their customers. The discounts are valid for both B2C and B2B customers. Whether it is a web design company, an SEO company, or an eCommerce store everyone is a step ahead in offering such festive discounts so don’t forget to check out the local business listings to avail of some great deals and save huge.

National Day and Christmas hand in hand

Since this time of the year also heralds the merriment of Christmas, the prominent hotels in Dubai, Sharjah and Abu Dhabi ceremoniously light up beautiful Christmas trees and provide a section of canapés and beverages as part of the Christmas choir for people to visit and enjoy in relaxing and luxurious settings.

A splashing day out for kids

Kids residing in Dubai and nearby can have all-day access to Dubai’s latest water park, Splash n Party, for less than Dh5 each. All the fun that involves lots and lots of water splashing, live underwater mermaids, fire and magic shows and so much more than kids will totally love.

A family dine out

Another great idea to enjoy a national holiday is to take your entire family out for dinner. A dinner that is filled with joy and laughter along with your loved ones is definitely a great opportunity at bonding. Seek out luxurious 5-star hotels and local restaurants within Dubai to decide on a place of your choice and share a happy meal with your family with a relaxed mind.

The post Everything you Need to Know About the United Arab Emirates National Day – (Updated 2023) appeared first on Branex Official Blog.

The world’s largest event Expo 2020 is held after five years where hundreds of countries get the opportunity to showcase the latest architecture and technological advancements. Keep in mind that Expo 2020 was postponed due to the COVID-19 pandemic when the whole world was under lockdown. Organizers are expecting more than 25 million visits to the upcoming international fair.

What to expect at Expo 2020 Dubai?

Each day of the 182 days of Expo 2020 is carefully planned and aims to showcase the cutting-edge technology, art, culture, and advancements of the world. The event spread across around 438 hectares of the most innovative landscape.

Expo 2020 – An Opportunity for Businesses to Thrive and Succeed

The mega international fair Expo 2020 is providing various exciting opportunities for businesses across the world to share knowledge, innovative ideas, and products. It is the best opportunity to explore some reliable ways to preserve the planet. Expo 2020 opens doors to many meaningful discussions that will definitely transform the world into a better place.

A Unique Global Platform to Promote Your Brand

Expo 2020 Dubai is a great global platform that provides hundreds of thousands of businesses with amazing opportunities to promote their brand at an international level. From startups to established corporations, the international fair aims to provide exciting opportunities in trade and investment.

Millions of visitors are expected to attend Expo 2020 and more than 190 countries participate in the international fair. It is the best platform to create meaningful business connections, open new markets, attract investors and potential customers, which will definitely lead to betterment.

The organizers are hoping to attract tourists from all over the world to give the UAE economy a significant boost and position itself as the global economic hub.

The post Dubai All Set to Host the World’s Largest Fair – Expo 2020 Dubai appeared first on Branex Official Blog.

Internet users heavily rely on the information available online, therefore having an online presence is essential to survive in this age of digital transformation. Focus on building a strong brand identity is one of the most practical steps you need to grow and scale your business. For businesses or brands that offer services or sell products, maintaining their online reputation has become a necessity. 

Today, many established enterprises and large corporations are willing to invest more in strengthening their online marketing efforts to get more traffic and generate more sales. Did you know 97% of consumers use the internet to find local businesses and 85% of consumers read online reviews before making a final decision on what they find online. If you want to survive in this digital world, it is important to build your online reputation.

If you are wondering what is Online reputation management (ORM), why your brand needs online reputation management, online reputation management best practices, how to manage your online reputation, top Online Reputation Management tools, this blog includes everything you need to create a better understanding of online reputation management.

Let’s explore.

What is Online Reputation Management?

This is for business owners who are unaware of the term online reputation management:

Online Reputation Management (ORM) is a process of building a positive brand image by managing how online users see when they search for your brand. It includes all the techniques and strategies that help you ensure users find positive reviews when they look for your brand via Google searches, social media sites, forums, video sites and social networking platforms and different other platforms.

In short, it includes controlling and managing how people are searching for your brand and addressing anything that can affect your brand image. By following the best online reputation management practices, you can positively improve your brand image on online platforms.

Online reputation management is not limited to businesses only, it is important for entrepreneurs, celebrities, freelancers, students, and professionals to enhance your personal brand and closely monitor your online reputation.

Online Reputation Management Best Practices

In this tech-savvy world where everything is digital, creating a website, building a mobile app, or regularly posting on social media isn’t enough. You need to maintain your online presence to grow your brand and generate awareness. If review platforms are not closely monitored and respond quickly, it will have a negative impact on your bottom line.

Here are some of the best online reputation management strategies you should follow to create a positive brand image:

–       Monitor online platforms regularly to actively engage with your audience. Respond to positive reviews and negative comments both to show authentically that your brand actually cares what people think about your services or products.

–      Make sure to keep your responses authentic and positive. Specially thank your customers for posting positive comments about your brand.

–      Address complaints and bad reviews on social media and networking sites by contacting the customer directly and discussing the best possible options to solve his/her complaint.

–      Don’t delete bad reviews or comments. Instead, send a timely response to your customers who have had a bad experience with your brand. Do your best to maintain your online reputation by quickly responding to negative comments or reviews. 

–      Listen and engage with your customers and try your best to improve your products’ quality. By hearing your customers’ opinions and experiences about your brand, you can make positive tweaks to your branding and digital marketing strategy.

Why Does Your Brand Need Online Reputation Management?

It is important for every business to closely watch their online reputation across every online information platform and engage properly. Keep in mind your online reputation is the first thing people look for when searching for your brand online. People won’t buy your products or services, if they see other users don’t trust their brand. So, do your best and improve your online reputation.

Remember, building up your online reputation is a time-consuming process that gives you excellent results. Here is the list of reasons why your business should maintain online reputation management. 

–      Develop credibility among consumers

–      It helps eliminates negative publicity

–     Gives your brand higher online visibility

–      Support transparency and consumer engagement

–      Improves your website search engine rankings

–      Manages low reputation by making necessary adjustments

–      Increases positive returns

–      Builds trust

–      It boosts sales

–      Builds a positive brand image

Top Online Reputation Management Tools

 Thanks to the latest technology, there are a number of tools that will help you efficiently monitor your online reputation.

•         Mention

•         SimilarWeb

•         Reputology

•         The Brand Grader

•         The Mozbar

•         Go Fish Digital

•         Buffer

•         Get Five Stars

•         SendInBlue

•         Buzzsumo

•         Social Mention

•         SEMrush

•         SentiOne

•         ReviewPush

•         Chatmeter

•         RankRanger

•         Meltwater

•         HootSuite

How to Manage Your Online Reputation?

2021 is the right time to strengthen and protect your online reputation as people search your brand to see what your customers think about your company. 84% of marketers agree that building a strong digital presence is necessary to earn customer trust. 76% of retailers harness the power of user-generated content to build brand credibility.

The key to a successful, positive online reputation is to ensure only good things are written about your brand. Building a strong online reputation management strategy can help you achieve this goal. Here are some important techniques that will help you manage your brand’s online reputation.

Embrace Social Media Marketing for ORM

Social media marketing, if done right can have a strong impact on your brand. Today, many brands are leveraging social media marketing platforms for managing their online reputation. You should also create accounts on the popular social media sites, including

•         Facebook

•         Instagram

•         Twitter

•         LinkedIn

•         YouTube

Post relevant and informative content to create user engagement and build brand credibility. Stay active on social media by connecting with others within your industry and like/comment on others’ posts.

Participate in Forums and Discussion Boards

Online forums and discussion boards, such as Reddit and Quora are the perfect places to strengthen your online presence. These are the places where people discuss their problems and look for the best possible solutions. Participating in forums, threads and discussion boards can be an excellent way to connect with your potential customers and industry influencers in your niche community.

Think twice before posting anything on these forums and online discussion sites as any wrong information or controversial statement can lead to an argument or harmful conversation online that may affect your brand reputation.

Your customers or potential customers are most likely to share their experience with your brand on these platforms. Carefully monitor these discussion points and threads to see what people are saying about your brand to instantly reply to bad comments to prevent your brand from negative publicity. 

Post Regularly on Blogs

Blogs are the platforms that share useful information to educate users and help them make a well-informed decision. It is essential to post high-quality and relevant content on your blogs. Every post you write can help your business website rank higher on search engines, thereby improving your online reputation.

Create more content for your target audience to help them solve their problems and increase your chances of getting a top position in the SERPs. You can choose famous blogging platforms such as Blogger, Medium, Tumblr, WordPress, or your own website for blogging.

Create Unique, Interesting Content

When it comes to online reputation management, it is important to create unique, high-quality, and informative content for your audience. Video, images, infographics, slideshows, webinars, podcasts are some of the best content types that your brand should consider to present yourself. Remember, fresh and unique content has higher chances of getting top position in the search engines compared to outdated content.

Review Sites and Online Directories

Today’s consumers are tech-savvy. They love to share their positive experience on review sites and online directories. Google My Business, Bing Maps, Yelp, TripAdvisor, Angie’s list are a few listing websites for local businesses. These comments serve as an endorsement for brands and help them attract more and more customers.

While it sounds great to read all positive comments about your brand. But what if someone shared a negative comment. It can be extremely damaging for your business, if not addressed properly. Respond to the review promptly and take the comment seriously. Come up with a better alternative solution to fix the situation and turn the negative experience into a positive one. 

Final Words

All in all, online reputation management matters a lot for businesses to stay ahead of the curve in this competitive market. It will only be possible when you improve your personal brand and follow the best online reputation management practices. Hopefully, this online reputation management guide will provide you with an in-depth understanding of this important aspect that plays a vital role in your business’s success.

The post Online Reputation Management (ORM) – Why Your Brand Needs It? appeared first on Branex Official Blog.

What is the first thing that comes to their mind?

Mobile app development cost in Dubai

There is no denying that cost is the number one deciding factor when business owners consider large-scale investments such as mobile app development. However, there is no one-size-fits-all when it comes to building a mobile app. It is difficult to determine how much does it cost to build an app. Mobile app development cost in Dubai is dependent on several factors such as app type, the complexity of functions, development platform, the level of UI, and much more.

Obviously, you can’t get a high-quality app within a few dollars. Similarly, investing hundreds of thousands of dollars to complete your mobile app development project doesn’t make any sense. Therefore, creating a budget for your mobile app development project is a sensible approach to build a robust and intuitive mobile app.

If you want to know the mobile app development cost, here are some easy tips you can follow to create a budget for your app development project and ensure your app success.

Let’s begin.

How to Create a Budget for Your Mobile App?

–          Determine the Type of App You Want

When it comes to setting aside a budget for your app development project, it is important to determine the type of app and a set of functionalities, timeline, and the goal of developing your app. Mobile app development costs depending on the complexity and the type of app. As the complexity and features increase, so does the cost.

If you want to integrate all the advanced functions into your app, it will make the development process more complicated and expensive. Furthermore, the cost of building a mobile app also depends on some other factors, including:

–          UI design

–          Backend development

–          Security features

–          Architecture

–          App testing

For instance, the design and development of a fintech app or gaming app is more expensive than building a simple app with basic features and functionalities. Before starting your android app development project, it is advised to finalize the type of app you want to develop for your business.

There are a number of popular categories available in the app store; choose the one that best suits your development, budget, and business needs.

• Games
• Business
• Education
• Lifestyle
• Entertainment
• Utilities
• Travel
• Health and Fitness
• Book
• Food and Drink
• Productivity
• Music
• Finance
• Photo and Video
• Reference
• Sports
• Social networking

Once you find the type of category you want to build, it will make it easier to decide the features and design elements you can add to your app. When you know your app’s core functionality and complexity, it will make it easier to create a budget for your app and decide the mobile app development cost.

Understanding the App Development Approach

The app development approach is one of the most important factors that greatly influence the cost of building an app. If you choose to develop a native app that can work only on a specific operating system, it might cost you more, as you need to develop an app for the number of platforms you want to target.

However, opting for hybrid or cross-platform app development is a worthwhile approach as it can save you hundreds of dollars by developing one application that works smoothly on all the platforms. If truth be told, hybrid apps are less expensive than native apps. App developers in Dubai can launch hybrid apps for Android and iOS platforms simultaneously, which will eventually reduce the development time and allow you to reach your target market quickly.

Even though hybrid apps are less expensive and build faster, many iOS app development companies still recommend a native app development approach. Native apps offer smooth performance, a great user experience, fewer dependencies for bugs, and the freedom to access the full feature set of devices such as GPS, camera, and contact list.

Mobile App Development Cost in Dubai in 2021

How much does it cost to build an app in 2021? Undoubtedly, your app idea, your business necessities, development approach (mobile, web, hybrid, native), number of platforms (Android, iOS, web), complexity, and the number of features – all these factors influence the mobile app development cost.

But the question is how to estimate the cost of building a mobile app? You can create a budget for your mobile app development process by using this formula:

Total Development Time X Hourly Rate = COST

Whether you hire a mobile app development company or a freelancer, before the development process begins, it is advised to ask your development partner for a mobile app development cost estimate. Your development partner estimates the development cost by considering your project description, technical requirements, features you want to integrate, and the complexity of the project and infrastructure changes.

Usually, mobile app development companies in Dubai use the following pricing models:

–          Fixed Charge

You can opt for a fixed charge pricing model if you are working on a smaller project with a well-defined scope of work and an estimated timeline. This pricing model will allow you to set aside a dedicated budget for your development project – no need to pay additional costs.

–          Time and Material

This pricing model is based on the timeframe and material required for the development project, and the cost is calculated at an hourly rate. This pricing model is a perfect choice for a complex and large project, as it gives more flexibility throughout the development process. The time and material option allows you to control the budget due to its flexible nature and develop a functional end-product.

App Development Timeline and Average Cost

According to a survey conducted by Outsystems, more than 80% of mobile apps take more than three months, while 40% of apps are developed within six months.  However, there is no fixed cost to build an app; the cost of mobile app development varies according to the features, platform, rate per hour, complexity, and expertise of the developers. However, building a smaller app with basic functions can cost from AED 3400 to AED 8000.

Key Takeaways

What is the average mobile app development cost in Dubai?

Hopefully, now you get the answer to this question. Remember, building a mobile app is expensive. If you have a limited budget, consider developing a hybrid app. Businesses with a sufficient budget can hire a mobile app development company to build a successful app.

The post Mobile App Development Cost in Dubai – Simple Budgeting Tips appeared first on Branex Official Blog.

The trend of using smartphones has made it essential for every business to develop a mobile app to promote their brand. Mobile apps act as a great marketing tool to reach target customers and make them aware of your upcoming offers, discounts, and product updates by harnessing the power of push notifications. Mobile apps help businesses to create brand awareness, boot sales, provide round-the-clock customer service and eventually boost conversions and make huge profits.

If you are running a startup company in Dubai and want to build a mobile application, hiring dedicated mobile app developers in Dubai is the key to create a feature-rich, high-performing app for your business. Finding the right developer who can build a killer app within your budget and understands your business needs is easier said than done.

Here are a few easy tips that help business owners with no programming knowledge to hire an app developer for their app development project.

Let’s discover.

Choosing the Right App Category for Your Business

Keep in mind; a mobile app is the extension of your business; make sure it perfectly fits within your brand image and helps your business grow. Before you start the process of hiring an app developer, it is important to figure out what type of app you want to develop for your business.  

Whether you are a startup company or have been running a business for several years, it is important to make the first right impression with your mobile app. Find an app developer who can do wireframing, prototyping, add custom animations and icons.

Hire Dedicated App Developers in Dubai

According to Statista, the top 5 popular app categories in March 2021 include:

1. Games
2. Business
3. Education
4. Lifestyle
5. Utilities

When it comes to hiring dedicated app developers in Dubai, make sure they have some experience in developing apps in your business industry or at least know how to deal with complex app development projects. Depending on the app’s category, functionality, and complexity, find someone who can integrate advanced features and complex functions into your app.  

Budget Should be Your Priority

In order to stay ahead of the competitive app market, you need to develop an app that is unique, fast, and includes amazing functionalities. Adding the complex features and implementing the advanced technologies to your app requires investment. Therefore, you should set aside a budget for your mobile app development project and hire a developer that can help you add the core functionality and features you want to add to your app.

Carefully think about the design and development cost as well as estimate the money you need for app testing and deployment. Don’t forget to set aside maintenance fees that you will need once the app launches to handle updates and remove bugs. It is advised to discuss the design, development, testing, and maintenance cost in advance to make sure the developer you are going to hire fits within your budget.

Whether you hire a Dubai mobile app development company with a team of dedicated app developers in Dubai or a freelancer, discuss the development cost ahead of time to make sure you can afford what you want.  

Decide the App Development Timeline

Obviously, you can’t expect a high-quality, feature-packed app to get built in a few days or weeks. Building quality apps take time, energy, and skills. So, it is advised to ask developers to create an app development timeline and decide how long does it take them to complete the design and development cycle. Also, discover their development approach and ask them how they will divide and organize their work to ensure on-time delivery.

Check Their Portfolio

Don’t hire app developers who have no prior experience in building apps. Choose an app developer that has the knowledge and skills to build similar apps that you are aiming to launch for your business. Carefully take a look at their portfolio to determine what types of apps they have already developed and see how well they performed. Install those apps to check how they are working and whether they are creating a great user experience. If the apps they developed runs smoothly without any glitches and unexpected crashes, it is the right time to close the deal and hire the one.

Look for Reviews and Testimonials

One important thing you should keep in mind while looking for the right developer for your mobile app development project is to read online reviews about the app’s performance. If the app store is filled with positive comments, it is a clear sign to hire the developer for building your business app.

You should also check client testimonials on their portfolio website, send them an email, speak to their clients, and ask about their experience working with the developer you are thinking of hiring for your app development project. Knowing the reviews of their previous and existing clients will definitely help you make a well-informed decision about hiring the developer.

Discover Technologies They Use

It is one of the most important factors that you should keep in mind when hiring a team of app developers for your app development project. Ask them what particular technology stack and programming language they will use for your project.  

Key Takeaways

All in all, mobile apps are an indispensable part of your business. Hiring dedicated mobile app developers in Dubai is the most crucial step in developing a successful app for your business. Choosing the right person will allow you to get the right product on a budget. By using these simple tips, you can easily find the right app developer who is familiar with the design, development, testing, and launching of an app.

The post How to Hire Dedicated App Developers in Dubai – Some Important Tips and Tricks appeared first on Branex Official Blog.

The key is to get in front of the right audience and set yourself apart from the pack. Using social media can help real estate agents connect with their prospective clients and close more deals. According to a study from the National Association of Realtors, 77% of real estate businesses use social media to generate the highest quality of leads.

It is important for real estate agents to build a strong social media presence to engage with their target audience, build trust and establish strong relationships with their prospective clients. If you are wondering how to use social media to win more leads and reach home buyers and sellers, I have listed some of the best social media tips for real estate professionals to grow their business.

Let’s discover.

Choosing the Right Social Media Networks

When it comes to using social media marketing tools for your real estate business, finding the right platform is the key to getting the desired results. According to the National Association of Realtors, most real estate businesses use Facebook (97%), LinkedIn (59%), and Instagram (39%) for promoting their business.  

Facebook

Facebook is one of the most effective social media marketing tools for real estate agents. Facebook allows marketers to target on the basis of demographics, such as location, age, and income of the ideal buyer. It lets real estate businesses publish listing-related updates and content on their respective Facebook pages. Real estate businesses can now communicate with customers, post about events in their community, run a photo contest, curate reviews, book appointments, and so much more under one roof.

With Facebook ads, real estate professionals can reach users who are interested in buying or selling a property in your area.

LinkedIn

Using LinkedIn is a sensible idea to introduce yourself, share your industry experience, and prove why you are the perfect realtor choice. It is advised to join local groups, share your ideas and help people find the correct answer to their queries. Stay connected with your clients and potential investors and boost your online presence as an industry thought leader.

Instagram

Harnessing the power of image-based social media tools is a great way to showcase your properties to interested buyers. Many real estate agents are using Instagram to post stylish images of properties and professional photos of new homes on the market. You can use customized real estate hashtags that are more relevant to your targeted location for your Instagram posts to generate maximum engagement. 

The Stories feature allows realtors to showcase the highlights of local events happening in the community, share instant property’ updates, real estate testimonials, and success stories of previous buyers and sellers.

Creating Engaging Content for Real Estate Social Media Marketing

When it comes to promoting your real estate business on social media, you need to post engaging content to grow and engage your followers. There are a number of real estate content ideas to post on social media platforms.

Images of Properties

Posting high-resolution, eye-popping, and stunning images is one of the best social media marketing tips for real estate businesses that compel your followers to get in touch with you. Make sure the photos of the property you posted on social media also contain details and contact information to make it easier for followers to take the desired action.  

Testimonials

Believe it or not, posting testimonials on social media platforms is one of the best social media strategies for real estate businesses to build trust. Showing that people are satisfied with your services and endorsing your business will definitely build trust with potential clients. Highlight your success stories on social media to provide proof of your satisfied clients. So, feature client testimonials and social proof to let your potential clients know how you have helped others like them find their new home.

Post Videos

There is no denying the fact that video is one of the most effective ways to connect with your potential audience and boost engagement. Keep in mind that home buyers are visual buyers. Try to make video an important of your real estate social media marketing strategy. Create educational and informational videos for your real estate business to provide value to your audience.

You can come up with some interesting topics, updates on the real estate industry, or things relevant to your local area. You can go live to reach your potential clients and drive more engagement. You can share your industry experience with your audience and conduct a live Q & A session to bring awareness.

Market Your Listings

Real estate professionals can use social media for marketing their listings. Don’t make your social media platform too salesy; follow the 80/20 rule. It means post 80% of informational, industry-specific content, intermixed with 20% of content about your listings. When you post your listings, don’t miss any nitty-gritty detail. Be sure to mention the number of bathrooms and bedroom, sq. area, address, price and community facilities, and anything else the buyer may be interested to knwo. Posting different photos of each listing along with contact information is a great idea to market your new listings and properties.

Share Tips and Tricks

If you want to grow your social media following and reach more potential clients, you need to keep your followers engaged with informative and interesting content. Sharing home renovation tips and décor ideas is an amazing strategy to inspire your prospective buyers. You can also share home buying and property selling tips and promote them by using relevant hashtags. Creating educational content on home maintenance and decoration ideas will help your audience see you as the voice of authority in your field.

Wrapping Up

The main objective of your real estate business is to sell properties and close more sales. Using social media is a result-driven way to connect with the right audience, capture their attention and build trust with your clients. Follow these social media marketing tips for your real estate business to engage with your buying clients, generate more leads and increase your exposure.

The post How to Use Social Media to Supercharge Your Real Estate Marketing Efforts? appeared first on Branex Official Blog.

Today, more and more people are opting for the digital formats of books as they are far better in terms of ease of carrying and accessibility. Reading books on smartphones offers great convenience and allows readers to access a book reading app from any device.

Schools, corporate organizations, and the publishing industry are moving towards ebooks to provide an amazing reading and learning experience to users. Many book publishers and booksellers are also thinking of developing an e-reading app in order to reach masses and generate more sales.

When it comes to book reading app development, there are a number of factors book publishers and booksellers need to keep in mind. If you want to attract more bookworms, you need to develop a book reading app that can fulfill the demands of e-readers and turn them into your loyal customers. A team of app developers in Dubai can help you develop an ebook reading app with highly advanced features.

If you are all set to build an e-reading app, here are some essential features of a book reading app that will help you develop a user-friendly app for e-readers.

Let’s check them out.

10 Essential Features of a Book Reading App Development:

1.       Add Personalization

2.       User-Friendly Interface

3.       Use Bite-Sized Content

4.       Support Different Reading Formats

5.       Multiple Platform Support

6.       Reading Tools

7.       Social Media Integration

8.       Add Sound Effects

9.       On-Demand Translations

10.   Make it Audible

11.   Offline Mode

12.   Automated Sorting

1.       Add Personalization

Personalization is all about tailoring the app experience to meet the specific needs of the users. Creating an e-reading app that allows users to get what they want will surely make it a huge success. Creating a personalized experience gives readers a solid reason to keep using your app instead of deleting it. Give users the freedom to choose the topics of their interest and preferred options by providing them with a number of reading plans and incorporating advanced functionality.

2.       User-Friendly Interface

When it comes to developing a reading app, it is advised to design a user-friendly interface that is easy to use and makes reading more convenient and easier for readers. For instance, you can introduce a text formatting feature to your book reading app that allows readers to adjust the font size as per their specific needs. Similarly, provide color themes and background options to deliver a great reading experience. Offering text highlighting and bookmarks is also a great idea to allow users to remember where they stop reading.  

3.       Use Bite-Sized Content

When you are working on your book reading app development project, make sure to add functionalities and features that offer a pleasurable reading experience. Try to focus on making your reading app scannable by offering bite-size content. Use subheadings, bold lists, and whitespace. Focus on small, bite-size components and paragraphs to make it easier for readers to see it, scan it, and quickly digest it. Presenting information in small chunks appeals to readers who can’t spend a whole day finishing a book.

4.       Support Different Reading Formats

When developing an e-reader app, the team of android app developers should keep this important feature in mind. Make sure the app supports the most popular reading options, indulging AZW, ODF, TXT, PDF, EPUB, MOBI.

5.       Multiple Platform Support

If you want to provide a seamless listening and reading experience, you need to develop an e-reading app that works best on multiple devices and operating systems. A reading app that works well on the web and mobile platforms will allow users to continue enjoying their reads on different devices, thereby increasing your chances of getting more sales.

6.       Reading Tools

Providing users with tools and services that make the reading experience more pleasurable will surely make your book reading app stand out from the crowd. You can introduce different features such as bookmarking, an in-built dictionary, an option to attach notes, search topics, mark different sections, and quote text to external applications – to name a few. Adding these highly advanced reading tools will make reading a pleasurable experience.

7.       Social Media Integration

Social media integration allows readers to share their thoughts with their friends and like-minded individuals. Integrating with famous social media channels, such as Facebook, Twitter, Instagram, will allow readers to share notes or quotes from ebooks.

8.       Add Sound Effects

Adding sound effects to reading apps can take the digital reading experience to a whole new level. Many publishing companies and corporate organizations are now adding sound effects to ebooks to provide an innovative feature to e-readers. By adding music to e-reading apps, the narration can be supported with a soothing or motivational tune in the background and encourage readers to read the book with positive energy.

9.       On-Demand Translations

If you want to make your book reading app successful, make sure your reading app supports different languages. You can use an on-demand translation widget that makes it easier for users to read the ebook in their preferred language.

10.     Make it Audible

Allowing users to switch between reading and listening can make your reading app more convenient. Readers can enjoy your e-reading app while walking, running, driving, or working out. Alternatively, you can add text-to-speech functionality to your app to help users listen to books whenever they want. Thanks to highly advanced text-to-speech engines, readers can choose their preferred language, speech rate, pitch, and voice.

11.   Offline Mode

Implement offline mode to give users access to your app even when they don’t have an internet connection. Integrate this feature into your app to provide quick and offline access.

12.   Automated Sorting

Automated sorting allows users to organize and access offline content. This feature enables users to find and sort content by topics, genre, author, and format.

Wrapping Up

Creating a unique book app is a challenge for book publishers. Choosing the right team of developers for your book reading app development project can help you develop a feature-rich and user-friendly app that offers a completely enriched learning experience.  

The post How to Make Your Book Reading App Development Project a Big Hit appeared first on Branex Official Blog.

The holy month is of great significance in Muslim countries, especially in the Middle East. Despite the fact that Dubai is a highly modernized city, the month of Ramadan is celebrated with more respect and dignity. During this time of the year the act of worship such as prayer, reading the Quran, generosity, and charity are encouraged.

When is Ramadan 2021?

Ramadan in UAE is most likely to fall on Monday, 12 April 2021 and end on Wednesday, 12 May 2021. However, it is not confirmed; the moon sighting determines the actual date. As per the UAE labor laws, working hours are reduced by two hours across all industries and business sectors for Muslims and non-Muslims both.

How Can Marketers Capitalize on this Holy Month?

Whether you are running a small business in UAE, or an established organization, Ramadan Kareem is a great opportunity for marketers and brands to earn more leads and generate more sales. There are a number of creative ways in which brands can effectively market during Ramadan 2021. By creating effective Ramadan marketing campaigns, brands can better position themselves in the market and grab the attention of more and more customers.

If you haven’t optimized your business strategy to engage and interact with people in Ramadan, now is the time to create an effective Ramadan 2021 marketing strategy to maximize your profits.

Plan Ahead

If you are planning to market your products or services during this holy month of Islam, you need to plan ahead. Start working on your campaign as soon as possible. From creating the marketing messages to designing a dedicated landing page, creating emails to making some important design changes to your website, planning early can save you time and bring a higher ROI.

Focus on Creating Ramadan-Relevant Content

It is a great idea to tailor your content as per the Ramadan theme to connect with your audience and boost viewership. It is an extremely daunting task for many marketers to come up with content that excites viewers, builds connection and encourages them to consider your brand for future interaction. You can harness the power of storytelling to make your content more engaging and connect with a wider audience.

When it comes to creating customized content for your marketing campaign, it is important to make sure the content, discount offers, and design are relevant to users’ specific Ramadan needs. It is key to making your Ramadan marketing campaign a huge success and generates maximum engagement and conversions.

Use Creative Ramadan Symbols

It is important to use special Ramadan symbols, such as dates, crescent moon, lantern, and teapots are a few famous Ramadan symbols that you can use in your advertising campaign. It is a great strategy to increase brand awareness and keep your company on top of your customers’ mind.

Let’s take an example of Coca Cola. The brand came up with a unique Ramadan marketing idea. Instead of updating their logo for Ramadan, they introduced a “no label campaign” in the Middle East.

The brand decided to remove its logos from its cans during the month of Ramadan. The ultimate goal of this campaign is to encourage people not to judge one another.

The no-label iconic Coca Cola cans have one blank side, and the other side reads“labels are for cans, not for people.”The brand wanted to spread the message during Ramadan to forget stereotype and help each other.

It is advised to update your company logo, brochures, flyers, web design and other design material to improve your connection between your brand and customers.

Plan for Eid-al-Fitr

Don’t forget to add Eid-specific discounts and content in your Ramadan marketing campaign to make it a huge success. As users’ shopping intent will increase at the end of Ramadan, it is a great time for marketers to provide users with special deals and offers that will surely encourage them to prefer your brand over others.

Run Video Ads

The usage and consumption of video content increase dramatically during the holy month of Ramadan. Marketers can make the most of this time to run video or banner ads for marketing their products or services. Brands should be cautious when creating ads for their services or products and make sure their advertising campaigns are respectful of Muslim culture and tradition.

Let’s take an example of IKEA, a renowned brand for furniture, lighting and home accessories.

Let us make your Ramadan a little more comfortable this year. pic.twitter.com/vHyDts9CCo

— IKEA UAE (@IKEAUAE) May 6, 2018

The ad is smartly promoting IKEA products by showing the tag line, “let’s make your Ramadan a little more comfortable.”

Promote Your Products at the Right Time

Marketers are advised to make sure their ads are aligned with the religious tradition of Muslims and are always respectful. For instance, if you are a restaurant business, it is not a good idea to run your marketing ads during the day time. In order to get maximum engagement, it is advised to schedule your ads and marketing messages after-iftar time.

Final Thoughts

Ramadan is a time of increased online activity. People use their mobile phones more and spend more. It is a perfect time for brands to create Ramadan-themed campaigns for their customers and take advantage of this shopping season. By following these simple tips, you can create an awesome Ramadan 2021 marketing campaign that will help you gain more user engagement and maximum ROI.

The post How Can UAE Brands Run a Successful Ramadan 2021 Marketing Campaign? appeared first on Branex Official Blog.

In short, good website design will ensure that a prospect stays on your website page.

To ensure that your website design grasps the maximum audience attention, you must design your website, keeping several website design guidelines in 2021 and make the most of it.

Today, I am going to discuss ten important website design guidelines in 2021 that will ensure your website’s success in the online world. Therefore, let’s check these website design guidelines.

Top 10 Website Design Guidelines in 2021 One Must Consider to Become Successful

I have taken out some time to search up the best website design guidelines in 2021 to create a remarkable digital experience for your business. They are as follows.

Keep Your Web Design Simple

When designing a website, make sure not to cramp all of the information on a single page. By doing so, you will create a lot of confusion for your visitors. If a visitor comes to your website and feels frustrated, why in the world would he or she opt-in to get services from you. A decluttered interface can have a remarkably positive impact. All you have to do is keep your pages simple and it will become stress-free.

Maintain Consistency in Web Design

Make sure your web pages are all consistent in design. When shifting through various pages, make sure the audience doesn’t feel like they are visiting a new website every time they shift from one web page to another. Therefore, it is very important to address that your website has a consistent layout. Make sure every page on your website has the same design pattern, colours and if you can manage, then structuring.

Further Read: Textures in Web Design – How Can Your Brand Incorporate Texture into Your Website?

Create a Lasting Impression

What happens when you meet someone for the first time? You leave an everlasting impression so they remember you. The same goes for your website. If your website leaves a memorable impression, there’s a high chance your customer will never forget you. And the next time they need a service that you’re offering, they will surely recall your website and visit you on the Internet to check your offers.

Choose Colors to Complement the Brand

Another important thing that you need to address while designing a website is the colours that you will select. The right colour selection can ensure your website’s success, whereas the wrong colour selection can make your website a failure. When you choose colours for your website, make sure to create a palette of 4-5 colours that you find best. When adding colours, ensure the text is readable and doesn’t dissolve in it.

Identify Potential Errors in the Website

Even the best masterpieces can often be misjudged because of a minor error. A good web design agency in Dubai will always make sure their website is error-free. Check your website thoroughly for broken links, non-loading images, typo mistakes and other things. Ask a webmaster to do the same for you. See if your HTML & CSS codes are working properly and check again for syntax errors. Fix them before going live.

An Intuitive Navigation is a Game

One of the worst feelings is when you are unable to get the right direction, especially when you’re at the mall shopping for a particular product. Similarly, if your website doesn’t have good navigation, a customer will find it challenging to learn about your product/services and will eventually choose to walk away from you. Now, you certainly don’t want to experience that, do you? Best, you in still intuitive navigation.

Make Sure the Website is Responsive

More than 95% of the individuals access the Internet through their respective smartphones. Besides, Google now favours responsive websites more than it supports any other form of websites. It’s why business owners are encouraged to create websites with responsive web design so people can access your website from a variety of devices such as smartphones, tablets, laptops & desktop computers.

Develop Sites Keeping Browser Compatibility in Mind

All browsers are expected to render website pages the same way, but unfortunately, they don’t. It’s best that you test your website in a variety of browsers initially to ensure that your website is running smoothly across all of the browsers. When you are able to identify loopholes in your website beforehand, it becomes highly rewarding for you. Later on, you will never have to respond to complaints from the visitors.

Hire a Professional to Code Your Website

Whether it’s front-end or back-end, make sure you hire a professional to code your website rather than doing it all on your own. Even if you’ve got a technical background, it’s best that you let the market professionals do the work for you. When you hire a professional agency to develop your website, not only can you have the extreme freedom to make changes as you desire, but you can also add more new ones.

Lastly, Focus on the Content You’re Publishing

No website can truly become a success unless it has highly engaging content. A beautiful website might be aesthetically pleasing, but if it fails to convert your visitor, the purpose of your website is flawed. Hence, it is increasingly important that you design a website where you can publish unique and engaging content, which will eventually make your website user-friendly and attract more visitors to come/engage.

To wrap it up

And there you are, here are the ten web design guidelines in 2021 that I believe are important to address. As a website owner, it is your responsibility to make sure these web design guidelines in 2021 are well met. Unless your website doesn’t meet these guidelines, you won’t be able to create an impact in the online world. Are you searching for a professional agency to build you a remarkable Internet presence? Branex can help you create one. Get the best online experience with the best web design company in Dubai.

The post Follow These Website Design Guidelines to Create Remarkable Websites (Updated 2021) appeared first on Branex Official Blog.

The above quotation is the reason why February 8th is akin to doomsday for millions of people worldwide, a day of reckoning of sorts, as they have to decide by this day. Some of them have decided already and have switched to other messaging apps like Signal and Telegram. WhatsApp’s update of their privacy policy is the big news which everyone is talking about. Even my 6-year-old son is concerned that he won’t be able to talk to his maternal grandparents if I’ll stop using WhatsApp after this date! 

The Problem and the Consequences for WhatsApp

People in different age groups have different concerns, and in the coming weeks, the privacy issue on the Internet will once again be the topic of heated debate. The biggest reason people are switching to another app, like Signal, is privacy, as the forced sharing of their data to Facebook is a big no for everyone. Up till now, it was a voluntary decision so that it wasn’t a problem, but now things have changed for the worst. 

The alternate apps to WhatsApp are already gaining ground, with the Signal leading the pack. Data gathered by app analytics firm Sensor Tower has recorded a 4200% increase on a week on week basis. In just five days after the announcement, Signal was downloaded approximately 7.5 million times. The figure includes Google Play and the App Store. Another factor that led to a deluge of people moving to Signal is last Elon Musk’s tweet.

The sudden increase in Signal download was even surprising for the company too. And due to unprecedented growth and future challenges, it has ramped up hiring and are interested in finding new talent. 

What’s Up for WhatsApp?

“If you get a WhatsApp message, you’re probably going to open it. That’s the interesting thing.” – Harper Reed – American Entrepreneur 

That’s the power of WhatsApp as in many countries, it is a household name for some time now, but with just a privacy policy update, the empire has started to shake. The news of its rivals cashing in is alarming for WhatsApp as it is facing such figures across the world, baring the EU as it will not be affected where such data-sharing is illegal under GDPR. 

Take a look at the chart below to know the features offered by the three most popular apps.

Interestingly, many people who have started using Signal don’t even know basic information about it or the background. Aspects like who owns the Signal and its performance are considered secondary elements now, with everyone seeming to be ditching WhatsApp as soon as possible. Below is a quick snapshot so that you can know how the Signal was formed. 

Signal’s Background Information 

Signal is a cross-platform encrypted messaging service. It was initially released in 2014 by Open Whisper Systems and is a successor to the RedPhone calling app and TextSecure texting program. Founded by Moxie Marlinspike and Stuart Anderson, the app gained momentum after their Signal Foundation received a 50 million dollars initial funding from Brian Acton. Acton, who is one of the founders of WhatsApp, along with Jon Koum, sold it to Facebook in 2014 for approximately 19.3 billion dollars. 

Other characters in the Signal vs. WhatsApp saga like Telegram, Threema, and Wire are also looking to cash-in. Still, Signal remains the biggest beneficiary of this as Telegram is also making giant strides. The Signal review has been tremendous as it also offers end-to-end encryption and other ferrets offered by WhatsApp. 

Latest Developments

After severe backlash, WhatsApp was taken aback, and now it is trying its best to turn the tides in its favor. Recently on its FAQ page, the company clarified that it would not give all your data to Facebook. The sharing of the sensitive profile information was never meant to be, and the update has nothing to do with consumer chats and profile data. At least this is what WhatsApp is claiming, and it will only be after some time that we will know if this statement will benefit WhatsApp in the future. 

This is what WhatsApp claimed on their Twitter account. 

For the time being, it looks like WhatsApp played their cards wrong and now waiting for the move from their competitors. Meanwhile, this is the reply from Telegram as they’re also making a merry at WhatsApp’s expense. 

Over to you 

Are you thinking about deleting your WhatsApp account before it is too late? Or do you think that everything has been blown out of proportion and WhatsApp is still safe to use related to the privacy settings? Please share your thoughts with other readers of this blog. You can also ask any questions or give your feedback by using the comments section below. 

The post WhatsApp’s Loss is Signal’s Gain: Why a Privacy Policy Change is Proving so Expensive? appeared first on Branex Official Blog.