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March 30, 2017How Storytelling Can Ramp Up Your Conversion Rates
Storytelling is not about creating a narrative with an advert, it is about telling a real story behind your brand across multiple channels using different techniques. Storytelling, if used effectively, can give credibility and personality to your brand.
Your business can build more personalized and meaningful relationships with customers by either highlighting the real people behind, creating a unique brand voice across different marketing channels or simply by using the history of brand to increase your brand visibility and authenticity of your story.
Every day, people see hundreds of advertisements. Many of these messages get lost in the blur. But still there is a powerful way to stand out in this fierce marketing world. You can reach people in a more personal way by letting your customers explain how your brand is helping them.
Traditional marketing can get lost in the daily media blitz, give users what they want and really love to read. Your brand can grab the attention of users by simply creating social media marketing campaigns around stories. So, if you think that storytelling is only for writers, then you need a reality check. It is for any brand small or large that really wants to stay ahead in the game and compete on value instead of price.
Remember, the more unique your story is, the more irreplaceable you become and more and more users are opting for your products and services. In this infographic, we are trying to explain how storytelling can help brands to increase user engagement that will ultimately lead to more leads and conversions. Check this out!
Saher Naseem
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