The social media landscape is rapidly changing. Social media platforms such as Facebook and Twitter, who once used to dominate the industry are no longer that popular. These platforms are slowly taking a back seat and making way for social media platforms like LinkedIn and Pinterest.
One emerging social media platform that has been making waves for quite some time now is TikTok. It is one of the most downloaded apps and fastest growing social media channel but is it enough to convince businesses on making TikTok an integral part of their digital marketing strategy? The short answer is yes.
With an active and engaged user base that comprises mostly teenagers and young adults, it is a platform you should focus on if your target audience is younger. Unfortunately, most businesses still struggle to take full advantage of this amazing platform because they don’t know which strategies to use.
TikTok was the second most downloaded app in the world in 2019.
90% of TikTok users use the app multiple times a day.
TikTok users that have less than 1000 followers have an average engagement rate of 144.9%.
68% of users watched someone else videos
63% of users followed someone last month.
TikTok users spend 52 minutes on the app daily.
Are you struggling to get the best out of TikTok? Implement these seven TikTok marketing strategies.
Set a clear goal and create a strategy to achieve that goal. Do you want to grow your followers, increase video views or achieve higher conversion rates?
Publish content that either delivers value to your followers or surprise them. Create unique content for each segment of your target audience.
Collaborate with industry experts, thought leaders and influencers in your niche that coincides with your brand identity. Create content in conjunction with those influencers.
Use relevant hashtags and unique branded hashtags. Create hashtag challenges for your followers to increase user engagement. Users love to participate in these challenges.
Ask your followers to promote your brand or a cause by creating and uploading user-generated content. It helps you build trust, attract new followers and increase your brand reach.
Increase brand affinity, brand exposure and gain new followers with a brand takeover. Partner with the popular influencers, use branded hashtags and promote the takeover.
Take advantage of business-centric TikTok ad features to generate more leads and sales. Include your website link and an irresistible call to action button in your TikTok ad.
Here is an infographic that will share seven TikTok marketing strategies that actually works.
Courtesy of: Branex