When was the last time you bought anything purely on word of mouth?
Whether it is buying a toothpaste, ordering a burger, or renting a place for a night, you’ve done everything online via a website. Quite a lot of people now own Stores and are making handsome money by selling products or services.
Speaking of selling services online, people from various fields are now fully utilizing the power of the internet. From selling bakery items to home décor, and nowadays even construction companies use a website to connect with their clients.
The construction industry has changed dramatically. Rather than physical advertisements, people prefer to search online for property and construction websites that can help them save time and energy of everyone.
For builders and construction companies, a difficult challenge is to drive traffic to the website, which can later convert into a lead.
Sadly, only a handful of companies have invested in online marketing and digital advertising. The construction companies still rely on cold calls and emails to get a lead. While both of these mediums are necessary, but this doesn’t mean that you miss the BIG opportunity to reach clients online.
It is the sole responsibility of a builder and a construction company to boost their visibility to the next level by developing a website. Let us talk about construction website ideas required that will garner qualified leads:
Perhaps the most critical question you need to ask every day is this: What action I want my users to take when they visit my website?
For many businesses, this question is a call to action where the user book an appointment, make a call or visit your office. When you know the answer to this question, you’ll be able to direct every element towards that one goal. To generate leads, you’ll have to harmonize: blog post, page content, and even the CTAs to complete a specific action.
Once you understand your goal, it will be easy to create meaningful CTA buttons. Generally speaking, some familiar attention-grabbing buttons will have, “Set up a meeting,” “Hire the Crew,” or even “Hire Industry Professionals.” These buttons will surely encourage people to set up a meeting or at least inquire about a query.
When you are not sure about anything, you can always go with, “Contact us” This will allow the visitor to engage with you and start the conversation.
User experience, frequently known as UX, is about the overall experience that the website provides to the visitors. It includes how engaging your content is, your website’s navigation, website speed, and ease of use.
When developing a construction website, it is essential to expand your focus from user-friendliness to user-enjoyability. There are things like professional images, short-forms, and click-worthy call to action which add value to your user experience.
The core focus of a website is to develop a website that is easy to navigate. Too much clutter will make it difficult for the visitor to find things and they will prefer to exit the page. Check out one good example below:
Easy-to-navigate, sharp colors with crisp typography. The elements are arranged in a way that every single feature is highlighted in their way.
Previously, it was assumed that in the construction industry, word-of-mouth advertising is the only way to generate leads. So, is SEO essential in this age?
Of course, it is. Construction companies are hiring professional SEO companies in Dubai to raise their rank in Google search results.
When your website is ranked on the first page of Google, it drives your industry authority, brand visibility, and insane traffic to your website.
The heart and soul of an impactful SEO strategy are excellent content. Not just text, this includes podcasts, videos, and everything that can add value to your business. The content must be carefully designed, keeping the target market and keywords in view. When users search with specific keywords, you will get a lead.
Note that the content created will not generate instant results. Since Google prefers websites that consistently produce content, so it is a wise decision to start a blog that can aid in developing the credibility of your brand.
SEO is an ongoing marathon, not a sprint. Staying consistent with the best SEO practices will get your business out there in front of the eyes of the visitors.
Gary Vaynerchuk, in his book, Jab, Jab, Jab, Right Hook, talks about giving something to the user before you ask for something in return.
This means that if you want to get an email from your user, you must give them something worthy first. For instance, an ebook, some discount, or free tour to their dream home. It can be anything. Small or big doesn’t matter; what is important is that you give them something for FREE.
The problem is that while most of the construction companies ask for an email address, they fail to provide a compelling reason to subscribe to an email list.
Website visitors demand something that can motivate them to act. Be in your visitor’s webshoes, what will it take to give away your email address to a website?
A professional photographer does more than just showing off their work.
A professional photo enhances your business image and improves your brand awareness with quality and consistency. You’re more likely to increase leads and boost sales as a picture curated from a professional photographer is more likely to be clicked more than amateurish imagery.
A simple yet impressive website. As you can see that the image used is shot by a professional who is presenting an overall lavish look of the website. Notice how the brand has used an actual person to create that sense of bond with the visitor.
While these five tips above will certainly aid you in generating leads, with a clear goal, and using email can all help you to drive traffic and convince your existing traffic that your business is the best for the job. When was the last time you updated your website? If it’s time for a refresh or complete overhaul, we can help.