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With an enormous 1.65 billion monthly active users, Facebook remains the widely-used social media among all age groups. In fact, everyone has a Facebook account and we all use it – excessively.
The Facebook algorithms can figure out what any one of those users sees in their News Feed when they spend their time on Facebook. Luckily, in the last few years Facebook has started explaining us more and more about the News Feed algorithm – how it works, what it prefers, what it hates, and what matters for business pages.
This makes simpler for many brands to improve their organic reach on Facebook. Let’s find out some tricky and smart ways to boost your Facebook organic reach, what type of content the Facebook algorithm favors and what brands can do to increase their chances of displaying in their target audience’s News Feed.
Facebook algorithm focuses on quality. Sharing quality and engaging posts is essential to not only increase your chances of being appeared in News Feed, but having your content displayed higher in users’ feeds. Follow these best tips to maintain quality.
Facebook hates spammy content, avoid it any cost, especially if you want to boost your
Facebook organic reach. Follow these best tips to avoid being spammy.
It is advised to follow the best practices offered by the Facebook itself to increase your Facebook organic reach.
Share headlines that are catchy and inform readers
Share headlines that set the right expectations and the content has valuable insights and big data for users.
While curating content, share links that have accurate and compelling headlines.
According to Facebook, the average user has access to more than 1,500 posts per day but out of which, he only looks at 300. If truth be told, the Facebook algorithm considers thousands of factors to determine which post should be among those 300 that get appeared in the user’s News Feed.
Keeping some important signals and factors in mind, Facebook curates an overwhelming amount of content into a manageable chunk for the individual user. This ranking algorithm was primarily known as EdgeRank.
The old Facebook News Feed ranking system considered three important elements:
Affinity – which shows the relevancy between the user, the content and its source.
Weight – which shows the type of action is taken on the content.
Time Decay – which shows how trendy the topic is and when it was posted.
The Facebook’s new News Feed algorithm also include these three items along with 100,000 other factors. Majority of these factors are based on user behavior and on their actions on a particular piece of content.
Basically, Facebook has codified some things and named it set of core values which every social media marketing agency should take into account while adjusting algorithm for News Feed. Some important core values include:
Create meaningful posts as people values informative and educational posts.
People enjoy reading entertaining and funny posts. Sharing Live videos and funny photos are important to engage your users.
Facebook News Feed algorithm favors all ideas and viewpoints and using ranking to connect people with the sources or stories users find the most engaging and meaningful.
Facebook really works hard to understand the type of posts people consider authentic so that they can show more genuine posts to the users.
Facebook constantly tries to improve its processes and aiming to figure out what content matters most to the users.
Posted by Facebook for Developers on Thursday, April 21, 2016
This video clearly explains the factors that Facebook News Feed ranking matters most. The algorithm takes these things into account:
Since, Facebook algorithm considers thousands of factors when deciding what to show in a user’s News Feed, such as who posted the content and whether the user tends to engage with the post. Facebook offers some tools for users that allows them to get more control over what you see in the News Feed.
Users have the option to:
So, these are some surefire ways to get your content visible on Facebook that will ultimately increase your organic reach. Follow them strictly and make the most of it.