In the fourth quarter of the year 2012, Wal-Mart was generating 2.5 petabytes of data to around 1 million customers every hour. In the same year, Facebook managed to circulate 2.5 billion pieces of content, 2.7 billion likes, and 300 million photos upload each day. While most of the small businesses still don’t understand the power of Big Data, Branex AE managed to grab the attention of Neil Patel when we shared this detailed infographic on our blog.
Here are five small things you can do to leverage your brand with Big Data:
No doubt Google is one huge Gorilla when it comes to Big Data. In their mission to organize world’s information in one place, it is now easy for everyone to access and use that information.
We all know Google search, but if you have started a business and willing to work for long term, you need to use Google Trends to search for latest trends and happenings in your field.
Let’s say I sell bananas. I can log into Google Trends and explore related terms by searching on a keyword (in this case “bananas”). Google will instantly scour its data banks and serve up results of the top related search terms. I discover that “bananas in pajamas” is being searched on a lot.
You need to keep track of your brand on social media. What your competitors are offering and how can you offer a better version of it? Everyone has this opportunity to engage and make a difference. How we respond to that opportunity makes all the difference in the world.
Engage, respond, and solve a problem with Big Data. There are so many tools that you can use to get control of Big Data on social media. Tools like Adobe Marketing Cloud or Radian6. If not, a free tool like SocialMention.com is less comprehensive in terms of the results.
Related: How to Grow Your Online Business?
Your personal social graph – the people you are connected to on social networks – is a powerful asset. If you’re smart about social, you probably have connections on LinkedIn and maybe, Facebook, who you want to build relationships with. Perhaps they are potential clients, press contacts, bloggers or other influential people who could be a benefit to your business.
Dig deep into Google Analytics and study the graphs. Look what people are liking, and what they are looking for.
Cookies are everywhere. Their ubiquity has led to a complete overhaul of how most online advertising is purchased. We used to buy sites, or groups of sites that we anticipated our target were likely to be hanging out on based on their demographic or psychographic profile. Today, more and more, we buy groups of individuals based on cookie data on a broad range of sites across the internet. There are dozens of companies that collect data on hundreds of millions of people and then sell it so you can enhance the targeting of your display advertising.
We live in a world increasingly driven by data. How your organization defines its data strategy and approach will decide how successful you will be as a business. Use these 4 ways to grow your startup business.
Now the choice is yours. You can either sit here or blame others for your failures or you can take that step forward. You can digitize your idea by starting with a website. Contact us and we will help you get that website ready for you.