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How to Phase Out Old Features Without Disturbing your Loyal Customers

A successful running product is the cash cow item for any business. product management is a crucial process that needs to continue throughout the production. In order to cope with the growing and changing requirements of your customers, you must keep evolving your product. One of the major drawbacks that lie here is the loyalty of your customer. You see customers are used to of a certain product feature, due to which they are loyal to you. Bringing in new features and phasing out the old ones are the most difficult task any business could engage itself into and more importantly a mere wrong move could be hazardous for your customer base.

You can prevent this by being more strategic and proactive while rolling out new versions of your products. In this article, we will look into the strategy for website designs and ways to avoid losing the loyal customer base.

How to design outliers? The UI help

In order to design outliers, we have to consider various cases and states. For example, the blank state, the loading state, the error state and the ideal state. Now again, these states are not as straight forward as they appear. From a designers’ perspective, we need to focus on the ideal state however from a UX perspective, it is the error state that should be focused on. Make use of the service worker to provide a better offline experience to your regular visitors. Use JavaScript for enhancements. Your ideal state might also differ due to the browsers’ configuration and user browser choices. You can prevent the outliers and user interface stack early on by exploring design issues in the earlier stage of the creation.

The butterfly effect

Even the minute changes can lead to chain reactions thus introducing bugs in areas that are completely unrelated to each other. The main reason for these bugs creation is the amount of out of control variables that influence the user experience. The reality of the matter is that we never only design and build a button for e.g. Buttons and functions belong to a family of components and libraries that operate under a specific setting and they are connected to other parts of the system by their properties. Which is why it being good to avoid unnecessary dependencies as much as you can. Be it with CSS or the JavaScript.

Feature validation

We can determine metrics and diagnostics to determine what changes needs to be made and also if they are necessary. Many a times organizations also face a stagnant point which is at a good enough design but which definitely lacks innovation without a drastic overdue. At such hours, data is the source of relief organizations can get their hands on to. At similar instances the features of any website is broken into the following buckets:

  • Broken features.
    Features that appear to be broken or inefficient needs fixation.
    Unused features.
    Features that work as intended but are rarely used needs to become engaging.
    • Unexpected use features.
    Features that are used in a way that is extremely different from what their creators had originally envisioned needs to be re-assembled.
    • Workhorse features.
    Features that are heavily used and seem to be working as planned needs refining and periodic upgrades.

And last but not the least is the testing. A/B testing is an ideal situation when rolling out new features and when you don’t want to disturb your loyal customers. A thorough testing mechanism not only allows you to eradicate bugs but will also allow you to assess the results of the new features to be rolled out before they are actually launched.

Normally, before rolling out new features, you must consult your website design agency. Professional website design agencies in Dubai are able to provide you the best possible advice on new feature roll out and methods to preserve your loyal customers. get in touch with them for any of your feature or design related query.

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