Google Pomelli AI – The AI Marketing Tool for Brand Building

Struggling to design social media creatives? Google Pomelli AI could save you hours…

By far, I think this one’s the best AI creative tool out there, allowing businesses to develop a strong foothold. If you manage your social media accounts all by yourself and are not willing to spend a whole lot of your time designing social media creatives, Google Pomelli can give your business the perfect edge. 

What is Google’s Pomelli? 

Pomelli is Google’s new AI powered marketing assistant for building brand creatives and other marketing assets quickly, without having to worry about whether you’ve design expertise or not. 

Pomelli is great for small to medium sized businesses to develop on-brand content instantly. 

It learns from your brand identity by analyzing your “Business DNA” and generating campaign designs tailored to your particular style. Pomelli is rather easy-to-use and time-saving. 

It builds social posts, ads, and captions everything under 2 minutes. 

The public beta is currently available for free in the US, Canada, Australia and New Zealand.

Think of it as your virtual social media designer and content creator who can quickly create your social campaigns without needing the design expertise. 

What Are the Key Features of Google Pomelli? 

Here are the key features of using Google Pomelli AI laid out clearly for you to use for your business. 

Business DNA Profiling 

Pomelli AI can instantly analyze your website and create a Business DNA profile, a custom brand identity that becomes the baseline for all content you generate using the Pomelli AI tool. 

Brand-Aligned Content Development 

Once it has the DNA built, it can generate on-brand marketing content for your social media platforms in the form of ad visuals, banners, captions and much more to match your brand’s voice. 

Tailored Campaign Ideas 

The AI doesn’t only make a single asset, it proposes a variety of campaign concepts to help you select and work on one that complements your strategic business direction. 

Multi-platform Output 

You can optimize assets for different platforms based on your specific requirements. You can use it for your Instagram posts, LinkedIn banners, Facebook ads, email headers and other channels. 

Real-Time Editing 

All AI-generated content can be edited within the platform where you can tweak text, sort images, set tones, add colors, or even give natural language prompts. 

Faster Content Development  

Pomelli AI cuts down cycle time reducing it from hours to days to minutes by automating creative work which require individual designers or agencies. 

No More Manual Brand-Kit Setup 

While many tools require uploading brand manuals and setup assets manually, Pomelli AI extracts it automatically using just a URL. 

How to Sign-Up on Google Pomelli? 

Signing up on Google Pomelli is very simple and easy.

You can log into your account using your Gmail ID.

However, there’s a short disclaimer you need to remember: you need to be in one of the following regions (United States, Canada, Australia, or New Zealand). Otherwise, you will see a message pop-up informing you that Pomelli is currently not available in your region.

If you sign up, it will automatically take you to a new screen where it will ask you to provide your brand’s website. When you enter the URL, it will take around 4–5 minutes to collect information.

It will analyze your website’s branding style, tone of voice, and other branding elements.

Once complete with its analysis, it will take you to a home screen interface.

Here’s what I received when I fed our website into the Pomelli system.

As you can see, it has analyzed the essential brand elements of our website and developed a Business DNA. Now, based on its findings, it will generate cool ideas for my brand when I prompt it.

How to Use Google Pomelli? 

I gave Google Pomelli a prompt saying, “Can you give me 3–5 strong creatives for social media highlighting the core themes of our business?” and clicked the “Generate Ideas” button.

Pomelli gave me up to 3 ideas on a single prompt. 

Since, I am exploring Gen-AI, I will be choosing the second option: “Deploy Gen-AI that delivers” 

And it starts creating a series of creatives to post for my campaign… 

It hardly took much time, Google Pomelli gave me these interesting brand creatives to use on social media. 

Let’s pick one…

Pomelli allows me to change the image, header, description, and even add a “Call to Action” to my creatives.

I can choose brand images from my existing brand DNA that Pomelli has developed and replace the current with another.

If there’s something I don’t prefer to be a part of my image, I can ask Pomelli to perform background edits.

I can also change the header text, the header font, and the color scheme.

I can also tweak the header size and height of the text to match my requirements. 

I can do the same with the description as well. 

If I want to add a CTA in my brand creative, all I have to do is click “Generate” on the CTA option below.

I can also change the text, font, color scheme, and other features of my CTA to meet my requirements. 

After doing a few tweaks of my own, this is what the final output looked like. 

They also have an active Discord channel where you can meet the community and engage. 

How Google Pomelli AI Can Benefit You? 

The main use cases that I can think of for bringing Google Pomelli AI to run my routine tasks include: 

• Creating content for my social media posts to put up on Instagram, Facebook and LinkedIn. 
• It can help me with producing quick and ad-ready visuals to run in social media campaigns. 
• It lets me design graphics for new items to put up on sales during launch or promotion weeks. 
• I can request event-based layouts such as for holidays or Black Friday or Cyber Monday.
• If I am running out of ideas, it can help me brainstorm and overcome “blank page syndrome” 

Limitations & Considerations

Although Google Pomelli AI is a powerful AI marketing tool that gives you winning brand images, there are a few things that one must keep in mind while using it. 

Experimental Beta Status 

Google Pomelli AI is still in an experimental phase which means the tool predominantly has exciting features, better access and behavior which can shift without notice. This indicates that there’s no guarantee the tool will forever remain free and you will ultimately have to pay a subscription. 

Regional & Language Restrictions 

Currently, its availability is only present in a handful of countries like the United States, Canada, Australia, and New Zealand. Since, it’s available in only English speaking countries, therefore, its origin language is automatically set to English. If you are located outside these countries, Pomelli AI will not work. 

AI Can’t Replace Strategy 

Although Google Pomelli is great for development campaigns and content, it doesn’t replace the fundamental marketing strategy. As a marketer, you will still have to perform audience research, position your brand, gain competitive insight or performance measurement still requires human input.  

No Analytics & No Publishing Integration 

Google Pomelli AI misses out on many features such as analytics, publishing, scheduling or performance tracking. Here, you generate assets then download them manually to publish through existing tools. 

Quality Depends on Your Website 

The quality of output received from Google Pomelli AI depends greatly on your website. If your website isn’t that great, the outputs would rather feel generic or formulaic rather than deeply original or emotionally connecting. This is because Pomelli AI builds its DNA by scanning your current website. 

Limited Control

It lets you design elements, but it doesn’t offer you complete control. There are several other professional design tools such as Canva, Figma or Adobe which can help with the customization process. You can create outputs, but not deeply tailor complex layouts or create similar experiences. 

About Google Labs and DeepMind

Google Labs

It’s the innovation hub where Google introduces many of its early-stage AI experiments and tools for the public to test and provide valuable feedback. 

Google DeepMind 

Google DeepMind is Google’s advanced AI research division which develops next-generation AI systems, each aimed at solving complex problems safely. 

What’s Branex Take on Google Pomelli AI? 

At Branex, we believe Google Pomelli AI is an interesting tool for creating ad creatives and social media banners. However, it still has a long way to go before it matures into a fully functional and widely adaptable tool in the digital ecosystem. Pomelli AI has significant potential, and we see both excitement and caution among in-house marketers. It’s a decent tool for non-technical marketers and founders; however, if you’re a seasoned professional with solid branding experience, Google Pomelli AI comes with its fair share of limitations.

As one of our marketers shared their feedback: “So what if you aren’t having fun using Pomelli, it still takes you a step further into the future.” And we couldn’t agree more. It may not have the polish of traditional content creation tools, but it can reduce productive hours by 50% or even more.

FAQs

What is Google Pomelli?

Pomelli is an AI marketing platform from Google Labs that analyzes your brand and generates on-brand content like social posts, ads, copy and visuals across platforms.

What Countries is Google Pomelli AI Available in? 

Google Pomelli is currently available in Canada, United States, Australia and New Zealand. 

It currently understands the English language, and users outside the specified regions cannot access it. 

How does the Brand DNA analysis in Google Pomelli AI work?

It scans your website or brand assets to extract colors, fonts, tone, imagery style, and messaging patterns to build a unique brand profile. 

What content types can Pomelli AI create?

Pomelli can generate social media posts (Instagram, TikTok, LinkedIn, Facebook), ad creatives, email headers, banners, and more, all suited to each platform.

Do I need design skills to use it?

Nope. Natural language editing and AI layouts mean you can adjust text, visuals, and tone without traditional design know-how.

How accurate is brand consistency in Google Pomelli AI?

Google Pomelli uses advanced AI to match brand style with high fidelity in visuals and messaging across every asset. 

Can Google Pomelli AI publish directly to social platforms?

As of now, you download drafts and upload them to your platforms manually.