Mobile apps have become the impressive and innovative technology that is evolving at a fast pace. The mobile app development industry has been reshaping businesses for many years and has become an indispensable part of every business. Now it has become extremely important for businesses of all types and sizes to integrate mobile app technology into the fabric of their being to gain maximum brand exposure and reach a wider audience. With the rapid evolution of smartphones, it has become easier for brands to reach millions of people in no time. Your mobile app needs to be equipped with all the cutting-edge technologies in order to attract a large number of mobile users. To do so, you need to stay abreast of the leading mobile app development trends.
With yet another year on the verge of completion, and 2019 is looming on the horizon, you may think that stepping over the threshold of the year to come won’t turn your life topsy-turvy, but we cannot say the same for the technology and mobile app industry. Mobile devices and applications are on an up-hill journey of evolution, where one saw the advent of burgeoning trends and improvement of the existing ones.
Let’s see what the year 2019 has in store for the mobile app development landscape.
1. Internet of Things (IoT)
2. Augmented Reality and Virtual Reality
4. Blockchain-based Apps
5. Wearable App Development
6. Mobile Payment Apps
7. Artificial intelligence and Machine learning
IoT is all the rage now and is projected to soar ever higher. Businesses all over the globe have comprehended the importance of this technology and have started leveraging interconnected devices. The recent developments in the realm of IoT have made it possible to control a lot of devices with the help of smartphones. Smart devices connected through software within a network, consistently exchange data and serve a variety of purposes. 2019 will see a significant improvement in IoT, more sophisticated and efficient mobile apps will be able to perform more tasks, reduce expenses and improve cybersecurity.
The businesses in the retail sector are utilizing it to widen their horizons in this digital age. The real-estate industry is harnessing its prowess to build smart buildings with parking lots, smart cities, and sensors. IoT is playing a crucial role in educational institutes by keeping parents, teachers, and students stay informed and connected about the present happenings in the educational institution.
AR and VR are innovative technologies that provide an out-of-the-box user experience. These technologies are playing a key role in the gaming industry and across social media platforms. The use of AR in social media can take user experience to unprecedented levels. This is why marketers are using these technologies to target their ideal customers and promote their marketing campaigns via mobile apps.
It is projected that in 2019, more and more businesses will incorporate AR and VR technology in their marketing strategy to create user engagement and improve their buying experience. Mobile apps will be more interactive and functional as they will be developed via augmented and virtual realities. Social media giants such as Instagram and Snapchat have started using integrated AR filters. In short, AR and VR technologies are going to reign supreme in 2019 and beyond.
Chatbots are gradually becoming a crucial part of the digital realm. Thanks to artificial intelligence, chatbots can now easily be integrated within apps without any intricate coding and can serve as virtual assistants and facilitate better UI/UX service in the app. In addition, chatbots can provide instant replies to customers’ queries in real-time. Many messaging apps such as Facebook, Skype and Slack are using chatbots to increase user engagement and drive app adoption. Furthermore, chatbots can significantly improve the functionality of mobile apps and open new and better ways of connecting with users.
Blockchain has now become a popular platform for efficiently dealing with cryptocurrencies and creating a highly secured and transparent environment for all types of digital transactions. The integration of Blockchain technology in many payment apps provide the trustable and uncompromised safety while making transactions. More and more mobile app developers are realizing the true potential of blockchain technology and developing mobile apps by using this amazing technology.
In the recent years, wearable devices have gained much ground and are construed as a reliable technological innovation. As a matter of fact, wearable apps are playing a significant role in the consumer technology industry. There is a wide array of wearable gadgets available that can be used for various purposes, making people’s lives easier and more comfortable. The trend of wearable apps is projected to continue and expectedly grow in 2019. Mobile app developers need to develop wearable apps to address complex real-world problems.
Today, online shopping has transformed the way consumers make payments. The mode of payment has transformed from cash to cards, and now mobile payments such as Android Pay, Google Wallet and Paytm are all the rage. Mobile payment options are making people’s lives easier, allowing consumers to pay through a single click – no need to wait out the intermittent queues. More and more consumers are making use of pay based apps on their phones for paying their bills, which has added to the popularity of mobile commerce.
Artificial intelligence and machine learning are reshaping the mobile app development process. The implementation of artificial intelligence and machine learning are playing a key role in developing smarter mobile apps, providing a personalized experience to the users, identifying key patterns in user behavior. Brands should leverage the power of AI for mobile app development to stay ahead of the curve in 2019 and beyond.
The mobile app industry is growing at an exponential rate that has rendered it extremely important for businesses of all types and sizes to consider these cutting-edge mobile app development trends before developing their next app.