Whether you care to believe it or not, growing a business is no easy feat. It takes a stellar marketing strategy, flawless web development, functional and intuitive web design, perfect growth plan, excellent customer service, and above all products or services that solve your customers’ pain points and make their lives easier and smoother.
In this digital space, creating and maintaining your online presence is a necessary step to unprecedented success. People want to do business with your brand only if they trust you. If you provide a hassle-free and excellent website experience and people find easily what they want, it increases their chances of completing a purchase and convinces them to become your loyal and repeat customers.
A stellar website site design creates an indispensable role in building trust. By developing a website that is easy to use, beautifully designed, and functional, you can provide a positive user experience that encourages users to make a purchase. Undoubtedly, a valuable product or service, social proof, brand transparency are a few crucial factors to gain the trust of potential customers, but website design ranks higher among all.
If you are thinking of updating your website in 2019 to attract more and new customers and want to increase your business reach, here are some amazing web design elements that you should add in your 2019 website strategy.
Let’s dive into them.
The parallax effect has now become a leading web design trend that multiple brands are using in their websites. Parallax in web design is used to create a 3D scrolling effect when the user scrolls down the page. This scrolling pattern allows you web designers to adjust their design and content elements as per users’ preferences. To provide an interesting browsing experience, consider adding a parallax effect in your 2019 web design strategy.
Have a look at Bear ideas website:
The website offers long parallax scrolling effect and subtle transition effects that provides users a delightful and interactive experience. The design team intelligently used cards in a grid structure to beautifully display each company’s projects.
Today more and more businesses are using artificial intelligence and machine learning to make their website design easier for users. Artificial intelligence is the latest web design trend that is using to offer a personalized user experience. Implementing artificial intelligence in your web design can help you build quick interactions with customers and provide them with relevant and accurate information.
One of the most competitive e-commerce brands Amazon is leveraging AI in their customer-centric website to improve customer experience. With the help of AI, you can show your audience the specific content that is tailored according to their preferences and needs.
Let’s take an example TheGrid.
TheGrid is an AI-powered website builder that automatically decides the layout, color scheme and fonts you need for your business. Users can design, optimize and arrange their websites as per their preferences, content, and needs.
Believe it or not, calls to action are a necessary design element of your website. CTAs guide users on what to do next and serve as a stimulus to take the desired action. Adding a little animation to your CTAs make them more interactive that catch users’ eye and encourage them to execute the action you are trying them to take. To make your website more engaging, consider adding subtle graphics animations to your calls to action.
Implementing videos in your web design strategy is indeed a sensible decision. As more than 78% of internet users prefer to watch videos than reading the plain text. In fact, videos convert better than any other form of content. Creating an explainer video that informs visitors about your products or services and creates a strong connection on an emotional level can do wonders. You can use this video as a persuasive call to action that encourages users to take the desired action, or simply create an immersive video that auto-plays on your homepage. Whatever option you will choose for your website, remember video can provide more information in less time and create a positive impression about your company.
Let’s take an example of Wishpond.
Wishpond is a self-serve lead generation and marketing automation platform. Rather than using an image of a guy using a computer, they have embedded a video that shows how a marketer is using their platform, performing his daily tasks and how the software gives their users a level of confidence.
Fonts play an integral part in making or breaking your website. Using unique and clear typography can easily convey your brand message to the users and establish your brand identity. Web designers can use experiment with custom fonts in different areas of the design to make it visually appealing. Using beautiful and good typography can give your business website some style and personality.
The project management software uses the simple font for their headline to deliver their message. They used Clarendon Light, Georgia throughout their website.
By using these amazing web design hacks, you can create an impressive and highly-functional website to represent your brand, draw the attention of a wider audience and transform visitors into loyal customers. Web design companies should incorporate these design elements in their upcoming design projects to create a broad and dedicated client base that will use your web design services time and time again.