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Choosing a Headless CMS for Your Website to Improve Omnichannel Customer Experience


Have you heard of the emerging design concept – headless? If not, you are not alone. The headless website design is gaining traction for the last few years. Many designers and developers are willing to experiment with headless website architecture to create an amazing user experience.

Business owners who rely on WordPress, Drupal, and Joomla to fulfill their web development needs are unaware of a headless website design trend. Today, it has become indispensable for businesses, no matter small, midsize or large, to deliver an omnichannel customer experience. With a headless content management system, you can successfully publish content on multiple channels such as websites, blogs, eCommerce platforms, and mobile apps. Furthermore, it makes it super easier to publish content on smartwatches, VR headsets, IoT devices, and other platforms.

Today, using a multichannel publishing solution has become essential for businesses to stay ahead of the curve in this competitive digital world.  If you haven’t implemented a headless content management system to your business strategy, now is the time to consider the CMS trend and make the most out of it.

What is a Headless CMS?

 A headless content management system is usually used to publish content on a number of web pages, services and devices. Unlike traditional content management systems, such as WordPress and Drupal, a headless CMS is without a head or frontend. The content is pulled through a RESTful API that delivers content on multiple devices simultaneously.

The goal of using a headless CMS is to organize and publish content on multiple channels without a frontend presentation layer – a website. It ensures a seamless content display across multiple devices.

Using a headless architecture solely focuses on content delivery and storage. It is usually deployed when you want to provide content to multiple websites. Whether you want to update product descriptions and links on third-party websites, mobile app stores, or smart devices, a headless CMS can be used to serve the same content to different platforms.

How Does a Headless CMS Work?

A headless CMS is a back-end content management system in which the content repository, i.e. body is separated from the presentation layer, i.e. head. It is called headless, as the presentation layer is decoupled from the body, unlike traditional CMS in which the content and presentation layer are closely coupled. Content is delivered through APIs for seamless display across different channels. However, in a traditional CMS, no API is required to link the content with the presentation.

A headless CMS can support innumerable platforms and devices, while a traditional CMS can support only a single touchpoint. The product-focused approach of a headless CMS makes it a better option for developers, designers, and content marketers. The project-focused approach of a traditional CMS is a great choice for static websites. However, dynamic and modern websites that reach the target audience on multiple platforms can use a headless CMS to deliver the same content.

Traditional CMSHeadless CMS
Platform independenceYes
Replaceable technology stackYes
Omnichannel supportYes
API first approachYes
Plugin apocalypseYes
Code MaintainabilityYes

The Advantages of Using a Headless CMS

Seamless Content Delivery on Multiple Channels

Today’s customers want instant information from brands they want to do business with. A headless CMS is exclusively designed to fulfill the demands of customers and deliver high-performance content to the customer’s current device.

Better Omnichannel Experience

Omnichannel marketing has become an important strategy for businesses of all kinds and sizes. For many marketers, sharing content across all touchpoints and managing each channel separately is a challenge. Thanks to a headless CMS, it provides a seamless experience across all digital touchpoints while maintaining consistency and relevancy.

No Need for CMS-Based Templates 

When you implement a headless CMS for your website, it makes it a bit easier for your development team to add advanced functionality. For instance, if you want to launch landing pages for your digital products, you can simply create ones, without depending on the website development team to build CMS-based templates and custom themes for landing pages.

Improve Customer Experience

Customers want an intuitive experience regardless of the device they are using to access the content. Brands that are selling products or services via websites, apps, emails, or IoT devices can host all content from one single place. With a headless CMS, you can deliver content to different channels, in different contexts and formats. This way, your brand can create truly interactive user experiences that will eventually improve your brand image.

Making Front-End Development Easier

One of the biggest benefits of using a headless CMS is making front-end development easier. With a headless CMS, front-end developers have the complete freedom to enhance the user experience by using native tools.

Fast and Cost-Effective

Using a headless CMS for your web design project is a cost-effective and sensible approach as it utilizes fewer resources and energy. Since all the content is stored in a cloud repository, it will use less bandwidth and offer a super-fast website experience.  

Manage and Store Content

One of the major reasons why more and more businesses are opting for a headless CMS is its ability to efficiently manage and store content. A headless CMS can store content in the backend of the database. It completely separates the back end from the front end that gives you complete freedom to make tweaks to your website without compromising its performance and speed.

Third-Party Integrations

It is another reason why you should choose a headless CMS for your next web development project. A headless CMS can easily integrate with third-party tools, making it easier to trigger, write and read the content. This makes the web development process easier and simpler. Your web development team can use the front-end framework to display the site content so that you can put your best efforts into creating more engaging content rather than content management.  

A Brief Recap A headless CMS is a better option for businesses that want to reach their audience across multiple touchpoints. Managing and storing content has now become hassle-free as a headless CMS can help your web development team to focus on improving the functionality of the website to offer an awesome customer experience. If you want to integrate a headless CMS into your website, contact a website development company in Dubai to discuss your requirements so that you can come up with an affordable solution for your business.

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