If you have been a part of digital marketing department, then you know how hard is to attend multiple meetings, sending out emails to your prospects, making blog posts live and promoting them on multiple channels. Would not it be great if all these activities are performed for you? Yes, that is possible now, thanks to marketing automation. What exactly is marketing automation?
Marketing Automation is software and technology that automates your marketing. These marketing automation systems perform as a facilitator and enhance your efficiency instead of replacing your role. It will save a lot of your time and take you one-step closer to your marketing goals. More importantly, it let you focus on core marketing activities while automating redundant marketing activities.
For instance, you can focus all your energies towards driving traffic to your website and generating more leads that you can convert into paying customers and leave other marketing activities to marketing automation tools. Does marketing automation align with your social media marketing trends and activities? Does it make it more effective or have a negative impact on social media marketing results? Here is an infographic that will answer that question.
Courtesy of: Branex