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UX Trends That Are Topping the Charts for Small Business Websites

Keeping up pace with the evolving technology is a challenging job today. One way to accomplish it would be to stick together and work like a team, in synchronization.

In addition to the team work that is required, keeping an eye on the rising trends is also important. If you own a small business, then this would be of particular interest to you. Catch up with the latest in UX trends in small businesses that are topping the charts, right here.

Hero shots replacing sliders

Sliders and carousels are a constant mistake that various designers made into their web design for a long time now. The truth is they never really worked or lived up to the expectation of a perfect web design that delivers the right aesthetics, is user-friendly and provides a smooth UX at the same time. In actual, they stop the users from reaching the desired end goal that is to convert leads into sales.

Instead of placing heavy carousels and sliders, a better approach is to make vital use of hero images. Its massive pictures displayed on a web design, literally covering up the entire screen of the landing page. Now that is what you call real-time, attention-grabbing, head-turning website. Another reason for their popularity includes minimal bandwidth consumption. Not to forget how fast they are with the loading times and make a bigger impression on small screens, like smart phones, tablets etc.


Designing for and dapting to active user interactions

User experience is all about stepping into the shoes of users, utilize brain science to increase lead generations by delivering the expectations as you engage them via a seamless design. Many top-notch brands today are spending on researching and testing various aspects of the design in open market to see what works best when user interacts with them.

Collecting live feedback from users, showing relevant related results once they buy a product, remarketing to them are all strategies that have been derived as a result of the homework that organizations do in understanding their target market effectively. Right before you start the project, focusing on the needs of users is important, else it will all be like taking blind-shots that may or may not work. Keep a separate budget for pilot testing if need be.

Micro commitments matter

Getting a “yes” from visitors is the first baby step that you should be taking in order to converting them into a paid client in times to come. This petty act may seem minimal but it’s what the conversion rate is dependent upon so you need to have it in your arsenal as a designer, developer or service provider.

What could be the ultimate way of getting a visitor interested? Ask a question. Knowing that questions immediately help us to connect with the user as it seems like speaking directly to them, it is best that you offer a service/product in response to your own question. The trick here is to trigger the need of the visitor by means of questioning.

Endless scrolling is a real winner

A huge chunk of Internet users today consists of millennials. If you want to grab the attention of a user, you need to think like a millennial as they are larger in number. Empathize with them and create designs that reflect their personality.

To begin with, they have short attention spans and want all the information quickly. So what we gathered from here is that lots of text is not one of the brightest of ideas. Also, breaking the information in various pages will drive them away. How about you put in text, supported by images, all on one page with an endless scroll that is actually visible on the right hand side of screen? If you do just that, you are luring them towards consuming the information. Although Facebook’s scroll is literally endless but millennials are addicted to scrolling over there which makes them addicted to the idea.


Teamwork saves the day

Working in isolation can cost you time and money in some instances. It is not just a designer’s job anymore to simply create a design and expect leads from that only. Successful projects require teamwork, understanding and synchronization of the project on each level. Working together is the real key to success.

So planning would be the first phase, having everyone on the team understand the objectives would be the next step. What follows afterwards is the building a design and then creating a copy that reflects the way a visitor thinks by means of addressing the exact pain points, concerns and connecting them via that only. The flow between design, copy and marketing needs to go hand in hand, working together to achieve one goal.

If you are to work with a professional web design agency, then your days of worry will be over for they will handle everything from planning to design to execution. They have a better understanding of the trends and how millennials are an active part of the target market. All you need to do is ask for their process, fill them in with your needs and you’ll be in safe hands.

Mariya Sabeen Irshad is a Creative Writer and Blogger. She is a staunch believer of ‘logic’ who loves her family, likes to write about anything and everything, and console games are her idea of an engagingly fun activity at any time of the day, with football leading the way. Follow her @MariyaSIrshad

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